Ratings & Reviews for Zinsser Bulls Eye 1-2-3 Interior, Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-gallon )
Ratings may include incentivized customer reviews.
What Customers Are Saying
Customers overwhelmingly praise this primer for exceptional coverage, fast drying, and ease of application. Most highlight its ability to cover stains, dark colors, and patched surfaces in one coat, with many noting smooth application and quick dry times. Reviewers consistently report strong adhesion to bare wood, drywall, and spackle, with several mentioning decade-long loyalty. A few find it too thin on bare wood or prefer alternatives, but the vast majority consider it reliable and effective across varied surfaces.
Customer review summary generated by AI, including incentivized reviews.Recommended for easy, professional coverage
Would RecommendBeautiful coverage with not much effort. Dried quickly and did not change when rained on an hour after application. The adhesion is uniform too without having to reapply repeatedly.
From Bulls Eye 1-2-3 Interior, Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 5-gallon ) Verified Purchaser
Horrible low quality, drips, runs.
Would Not RecommendWow this stuff is awful! I was using it to cover over various shades of white sample paints on an already primed new drywall. This stuff is watery, thin, could not even cover whites without two coats. It's drippy, leaves roller marks like crazy. It's the worst primer I have ever used. You'll never cover up a dark paint color with this. Two coats just to cover whites. I will be going over it with the good drywall primer that has PVA in it. I thought I could cheap out just to cover some lit...
From Bulls Eye 1-2-3 Interior, Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart ) Verified Purchaser
Good coverage
Great for repair jobs
From Bulls Eye 1-2-3 Interior, Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart ) Verified Purchaser
Primering drywall
Would RecommendI bought this to primer the drywall in bathroom it did it’s job
Verified Purchaser
Good coverage for moldy spots
Would RecommendCovered some spots that looked like mold. No smell. Didn't do as good a job covering some ink marks.
From Bulls Eye 1-2-3 Interior, Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart ) Verified Purchaser
A reliable favorite
Would RecommendWith proper surface prep, this really helps semi-gloss adhere properly to previously painted trim. It goes on fast and easy. I dread painting but this really helps a project go smoother and last.
From Bulls Eye 1-2-3 Interior, Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart ) Verified Purchaser
Great product
Great primer. Used on extruded metal siding from the 60s before painting. The city tried to increase my taxes saying I added siding to the house. Nope. Just paint.
Verified Purchaser
I also bought a can of used paint. It was kills paint. 72.00 as is. I shook it and it felt almost full. Opened it up a week later and it was almost all solid and full of rust. That was low of them to sell as is in that shape
From Bulls Eye 1-2-3 Interior, Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart ) Verified Purchaser
Thank you for sharing your experience with Rust-Oleum Zinsser Bulls Eye 1-2-3 Water-Based Primer. Please note, this is not a Kilz product.
-Rust... Read More
Better than expected
Would RecommendGreat primer. Goes on smooth and drys very well. Would definitely recommend.
Use it all the time
Great adhesion, covers evenly, dries fast.
From Bulls Eye 1-2-3 Interior, Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart ) Verified Purchaser
Received good advice and like the product.
From Bulls Eye 1-2-3 Interior, Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart ) Verified Purchaser
Primer
Would RecommendGreat product.
From Bulls Eye 1-2-3 Interior, Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart ) Verified Purchaser
This is not what we expect to hear, Rose. To ensure the most accurate consistency of Rust-Oleum Zinsser Bulls Eye 1-2-3 Water-Based Primer it is esse... Read More