Ratings & Reviews for Zinsser Bulls Eye 1-2-3 Interior/Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-gallon )
Ratings may include incentivized customer reviews.
What Customers Are Saying
Customers overwhelmingly praise this primer for exceptional coverage and stain sealing, with most reporting that one or two coats effectively block stains, hide previous colors, and seal porous surfaces. Many highlight its fast drying time, smooth consistency, low odor, and water-based cleanup as major advantages. Reviewers consistently describe it as their go-to choice across diverse surfaces—drywall, cabinets, doors, and ceilings—citing reliable performance and professional results. A few report occasional issues with coverage on new drywall or adhesion to oil-based paint, though these represent a small fraction of feedback. Overall, most customers consider it a dependable, easy-to-use primer for all painting projects.
Customer review summary generated by AI, including incentivized reviews.Good product
Would RecommendEasy to remove & reseal lid. Smooth product.
Verified Purchaser
True to color statement
Good coverage and hides well
Verified Purchaser
Great primer
Would Not RecommendEven spread and didn’t even need more than 1 coat
From Bulls Eye 1-2-3 Interior_SLASH_Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart ) Verified Purchaser
Good primer
Would RecommendIt’s fine. Works like any primer. Not as thick as Kilz.
Verified Purchaser
Great product
Would RecommendSpreads great
From Bulls Eye 1-2-3 Interior_SLASH_Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart ) Verified Purchaser
Block Primer
Worked as expected for exterior block repair. Used primer, then the exterior paint. Looks great! So glad I used the primer first.
From Bulls Eye 1-2-3 Interior_SLASH_Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart ) Verified Purchaser
A little pricey
Would RecommendExcellent coverage
From Bulls Eye 1-2-3 Interior_SLASH_Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart ) Verified Purchaser
Good coverage out of the can and tinted.
Would RecommendGave me good primer coverage and worked well when tinted.
Verified Purchaser
Lifelong user
Would RecommendMy go to primer
From Bulls Eye 1-2-3 Interior_SLASH_Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart ) Verified Purchaser
easy cleanup
Would Recommendcovers well
Verified Purchaser
Recommended
Would RecommendGood Primer
Verified Purchaser
Easy to use
Would RecommendWork great
From Bulls Eye 1-2-3 Interior_SLASH_Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart ) Verified Purchaser
Covers everything!
Would RecommendI wish I would have bought this in the beginning!!!! I had to paint the whole inside of my new house (roughly 1500 sq foot house). Years of fireplace smoke had stained the walls and it was taking me 4 coats of paint before. I went thru soooo much paint before using primer! One coat of primer, 2 coats of the color of choice and DONE!
Verified Purchaser
for any kind of project
Would RecommendLike the way it covers all kind of previous surfaces, gives a great primed surface to paint over
From Bulls Eye 1-2-3 Interior_SLASH_Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart ) Verified Purchaser