Ratings & Reviews for Zinsser Bulls Eye 1-2-3 Interior/Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-gallon )
Ratings may include incentivized customer reviews.
What Customers Are Saying
Customers overwhelmingly praise this primer for exceptional coverage and stain sealing, with most reporting that one or two coats effectively block stains, hide previous colors, and seal porous surfaces. Many highlight its fast drying time, smooth consistency, low odor, and water-based cleanup as major advantages. Reviewers consistently describe it as their go-to choice across diverse surfaces—drywall, cabinets, doors, and ceilings—citing reliable performance and professional results. A few report occasional issues with coverage on new drywall or adhesion to oil-based paint, though these represent a small fraction of feedback. Overall, most customers consider it a dependable, easy-to-use primer for all painting projects.
Customer review summary generated by AI, including incentivized reviews.Happy Painter
Would Recommendyes
From Bulls Eye 1-2-3 Interior_SLASH_Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart ) Verified Purchaser
Good primer
Comparable to kilz I like it!
Verified Purchaser
Good coverage.
Would RecommendGood coverage.
From Bulls Eye 1-2-3 Interior_SLASH_Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart ) Verified Purchaser
It works
Would RecommendIts a good product to use before painting on many different projects. Wood, walls, brick etc.
Verified Purchaser
Excellent product.
Would RecommendThis stuff completely covered a barn red porch - one coat. After two coats of a beige exterior top coat it looked fantastic. No bleed through. It's a very sticky paint and dries quickly outside, so use a little at a time. Clean up (with water) takes a little longer, too. But worth it.
Verified Purchaser
Easy clean up!
Would RecommendGreat coverage and no odor!!
From Bulls Eye 1-2-3 Interior_SLASH_Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart ) Verified Purchaser
Great coverage
Would RecommendLoved how well this covered up the drywall and tape
Verified Purchaser
Good primer coat
Would RecommendCovers very well
Verified Purchaser
Quick dry and good stain blocking.
Would RecommendHad some water stains on the eaves. This primer covered well. Ready to paint in an hour.
From Bulls Eye 1-2-3 Interior_SLASH_Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart ) Verified Purchaser
Coverage as advertised.
Would RecommendCovered spots as suggested.
From Bulls Eye 1-2-3 Interior_SLASH_Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart ) Verified Purchaser
Very clean look satisfied after it dried
Would RecommendGreat product to use easy to clean up
Verified Purchaser
Zinsser primer
Would RecommendWorks great on all surfaces. I can orime my old, dark woodwork and doors and apply a lighter color with no problem
Verified Purchaser
Product Review
Would RecommendThis tops up there with one of the best primers we have used on our home products. I would recommend it.
From Bulls Eye 1-2-3 Interior_SLASH_Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart ) Verified Purchaser
great spray paint
From Bulls Eye 1-2-3 Interior_SLASH_Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart ) Verified Purchaser