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Bulls Eye 1-2-3 Interior, Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-gallon )

Ratings & Reviews for Zinsser Bulls Eye 1-2-3 Interior, Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-gallon )

4.6
1491
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Review
  4.6 out of 5
1491 Reviews


90% Recommend this product

Ratings may include incentivized customer reviews.

What Customers Are Saying

Customers overwhelmingly praise this primer for exceptional coverage, fast drying, and ease of application. Most highlight its ability to cover stains, dark colors, and patched surfaces in one coat, with many noting smooth application and quick dry times. Reviewers consistently report strong adhesion to bare wood, drywall, and spackle, with several mentioning decade-long loyalty. A few find it too thin on bare wood or prefer alternatives, but the vast majority consider it reliable and effective across varied surfaces.

Customer review summary generated by AI, including incentivized reviews.
1491 Customer Reviews

Tried and true

 Would Recommend

This is my "go to" for all things needing to be primed.

October 22, 2026
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Good job

Easy to use

October 21, 2026
From Bulls Eye 1-2-3 Interior, Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart ) Verified Purchaser
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It gets the job done

 Would Recommend

Not my favorite primer, but it gets the job done. It looks better than Kilz brand primers if you are only priming and not painting on top of it.

October 21, 2026
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Great Product!

Coverage is good - product worked well and as expected.

October 21, 2026
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Great coverage

Covered up the dried blood very well!

October 21, 2026
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Does not adhere as stated on can

 Would Not Recommend

Used this product on a panel wall, and the primer did not adhere as noted on can. I then sanded the panel wall and Wiped it with TSP. The primer still did not adhere to the surface. The frog tape peeled it away with no resistance.

October 19, 2026
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Response from Rust-OleumSupport

Thank you for sharing your experience. Rust-Oleum Zinsser Bulls Eye 1-2-3 Water-Based Primer is designed to provide strong adhesion on properly prepa... Read More

Rust-OleumSupportOctober 20, 2026

Rustoleum

Dries Quick

Painted a metal car with it and dries quick

October 17, 2026
Verified Purchaser
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Amazing coverage

Had to cover some areas where I sprayed orange oil

October 16, 2026
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The best

 Would Recommend

I recently bought this to paint our new home and the quality of this paint is very high . The house we bought had a theater room with black walls, priming the walls with this was so important as we wanted to paint the room an off white . This just made it easier all around .

October 13, 2026
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