Ratings may include incentivized customer reviews.
What Customers Are Saying
The product has experienced a significant decline in quality and consistency. The signature crunchy cake coating is often missing or severely reduced, leaving the bars with little texture or flavor. The ice cream itself has also changed, with the creamy vanilla layer frequently missing and the strawberry flavor tasting artificial or overpowering. Customers report finding foreign objects in the bars. There are widespread complaints about inconsistent quality, with some boxes containing properly coated bars while others are completely bare. Overall, the consensus is that the product is a shadow of its former self, and many loyal customers say they will no longer purchase it in its current state.
Customer review summary generated by AI, including incentivized reviews.False Advertisement
Would Not RecommendDoesn’t taste like it used to. Don’t waste your money!!! False advertisement for sure!!!!! Cake crumbs taste and feel like cardboard
From goodhumor.com
Absolutely Horrible
Would Not RecommendAbsolutely horrible. No strawberry crunch or vanilla ice cream. They must have changed the receipt because the flavor was off putting and the texture was similar to a popsicle rather than ice cream.
From goodhumor.com
Junk
Would Not RecommendThis is not the same recipe as it use to be! Hardly any crunchy coating, small, and taste like coconut. The Blue Bunny brand and Kroger brand are the nostalgic taste I remember.
From goodhumor.com
Coconut for the loss...
This was one of my favorites growing up. For some reason they started adding coconut to th he coating. It's ruined!
From goodhumor.com
Seriously? No vanilla ice cream?
Rating it a 1 because there is no '0' option. We bought 2 boxes and thought there must have been a mistake with the bar...no vanilla ice cream. So, we went back to the store and bought another box several days later. Same thing! No vanilla ice cream. These are terrible. Must find a different brand. I'm afraid to buy the creamsicle.
From goodhumor.com
We're sorry to hear about your disappointment with Strawberry Shortcake Bar. Please contact our Consumer Services team at unileverconsumercare.usa@uni...
Delicious frozen ice cream
Would RecommendThere was a freezer with these ice creams inside Lowe’s and they were delicious and a great value! I would definitely buy these again. If you love strawberry these are definitely for you
Verified Purchaser
Times are changing, these aren’t changing better
Wow, these things are bad compared to how they used to be. The center was supposed to be strawberry ice cream flavor, but it was more like ice with very very minimal strawberry flavor and there was absolutely no vanilla coating on the outside and I could not believe how small they were in comparison to what they used to be.
From goodhumor.com
Disappointed
Would Not RecommendDisappointed no cream it is like eating a popsicle pressed with cookie crumbs. When did it change? Very sad , way to ruin an iconic ice cream. Did you change the other bars ?
From goodhumor.com
Nothing like the picture
It looks nothing like the picture. There’s absolutely no ice cream in the whole top majority of it. It’s like a strawberry popsicle. Not at all what they used to be
From goodhumor.com
Imposter bars!
Would Not RecommendIf I didn't grow up on these and it was the first time eating them i would give them 3/5. However- I did and this new imposter gets 1/5! Way ti ruin my childhood bar GoodHumor.
From goodhumor.com
Disappointed
Would Not RecommendThese are not what they used to be change it back to original recipe! This is gross.
From goodhumor.com
New Recipe is Horrible!
Would Not RecommendI cannot believe these bats came out of the box that I just purchased. It looks. Irving like the picture and description. It has no crumb coating at all on the outside nor any vanilla ice-cream inside. The entire bar is an artificial strawberry fake sherbet. It’s so bad that it cannot even pass as being a sherbet. So disappointing. Will not buy again
From goodhumor.com
Love strawberry short cake ice cream
I absolutely love these strawberry treats. I grew up loving these and my kids love them also. So creamy and tasty hard to just have one serving I could eat the whole thing.
From influenster.com
Nothing like they used to be
Fix them! The crusty coating is weak now and there’s no creamy layer. Just all strawberry!!!!
From goodhumor.com
We're sorry to hear that you were disappointed with our Strawberry Shortcake Bar. Your feedback helps us improve. Please contact our Consumer Services...
Back to the original recipe
Would Not RecommendProbably be the last time buying these. Strong coconut taste which I like coconut but not in this and if coconut was in the original recipe you can never tell. Barely any cake coating and the inside all pink. Why change something that’s not broken. I know they changed it since now but nothing like this. This sucks.
From goodhumor.com
No vanilla ice cream and very little shortcake .
Would RecommendI absolutely love the strawberry short cake one mainly because they're absolutely delicious. But lately I have received boxes with bear ice creams ..the small pieces of cake is missing and there's no vanilla ice cream!! They're usually 100% satisfied..Maybe we can make them and sale them with extra shortcake pieces. I WOULD buy that everyday. I will still be I buying just hope the toppings machine gets fixed soon1😉thank gou
From goodhumor.com
New strawberry shortcake bars are horrible.
Would Not RecommendNew recipe is horrible. Doesn't have any vanilla ice cream in it anywhere. It had the consistency of a popsicle and had hardly any of the red and white colored crumbs on the outside. I do not recommend to anyone and will not buy them again.
From goodhumor.com
LOST CUSTOMER - NOTHING LIKE BACK IN THE DAYS
Would Not RecommendI purchased 3 boxes and I was excited to get home and share with my daughters. I remembered these from when I was younger and wanted them to taste and enjoy as I once did. I tasted 1 and was immediately disappointed with the size and chemical taste of this ice cream bar. Nothing like I remembered. GOOD HUMOR YOU SHOULD BE ASHAMED.
From goodhumor.com
Hi there! Thanks for your feedback. We're sad to hear you were disappointed with the size and taste of our Strawberry Shortcake Bars, and we'll be su...
Very Disappointing 😞
Would Not RecommendThis is definitely false advertising. The ice cream bars look nothing like pictured. I purchased them for the coating. I can buy a half gallon of strawberry swirled vanilla ice cream for the same price if I only wanted ice cream.
From goodhumor.com
The changes they made are Disappointing
Would Not RecommendThese used to be my favorite ice cream bars but everything about them has changed. First the ice cream color is a bright unnatural red. It used to be a pale pink color with red in the middle. It tastes sour now and has no strawberry or vanilla taste. The outside coating is no longer completely covered and is severely lacking in the cake or shortbread taste. It doesn't actually have much flavor. It makes me so sad. I won't be buying these anymore. It does not taste good. Bring back the original b...
From goodhumor.com
Thank you for sharing your experience with us. We're sorry to hear that you were disappointed with our Strawberry Shortcake Bar. Your feedback helps u...

We appreciate you taking the time to share your thoughts with us! We're so sorry you didn't enjoy the taste of our Breyers Strawberry Shortcake, and w...