
Ratings & Reviews for Zinsser Bulls Eye 1-2-3 Interior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart )
Ratings may include incentivized customer reviews.
What Customers Are Saying
Customers overwhelmingly praise this primer for exceptional coverage and reliability across challenging surfaces. Most highlight its unmatched ability to hide dark colors, stains, water damage, and nicotine residue in one or two coats, often outperforming competitors. Reviewers consistently note smooth application with rollers or brushes, quick drying, and versatility on drywall, wood, OSB, and ceilings. Many emphasize strong value, especially in larger sizes, and report using it for years without switching. A few mention needing two coats on heavily stained surfaces, though most consider this expected. Overall, customers view it as an industry standard they trust and recommend.
Customer review summary generated by AI, including incentivized reviews.Worth it
Would Recommend[This review was collected as part of a promotion.] Here is what I discovered.. coverage, little goes a long way, absolutely improve the appearance with a fresh layer of this primer. PROS: Great stain blocker, great adhesion, good dry time, and good white base for painting. CONS: It has a strong smell, but it dissipated in about 20 to 30 minutes.
From rustoleum.com
Great Coverage
Would Recommend[This review was collected as part of a promotion.] Zinsser - Bulls Eye 1-2-3 has a very smooth consistency and great coverage. My husband and I are updating our daughter's old bathroom, now that she has moved out and we needed to find a primer that would cover the stencil accents that were on the wall. Zinsser - Bulls Eye 1-2-3 covered them completely, leaving a nice even surface for the finish paint.
From rustoleum.com
ehhh
Would Not Recommendused on MDF-needed to do 3 coats to cover properly
From Bulls Eye 1-2-3 Interior Multi-purpose Water-based Wall and Ceiling Primer ( 2-gallon ) Verified Purchaser
Not good at all
Would Not RecommendBought this to seal some old drywall I had stripped popcorn texture off, as it has a dew water stains. I first used a grywall primer but the couple of water stains bled through. SO, I figured this would seal those small water stains. Well, I was thourolly disappointed. Not only did it fail to block those water stains, but it turned to yellow where it covered the old drywall. The first coat of drywall primer didnt even yellow on the drywall. I also am very upset about the sheen. It looks like sat...
From Bulls Eye 1-2-3 Interior Multi-purpose Water-based Wall and Ceiling Primer ( 2-gallon )
Thank you for reaching out, Trey! While Rust-Oleum Zinsser Bulls Eye 1-2-3 Water-Based Primer should have more of a flat sheen, it will not block wat... Read More

great coverage
Would Recommend[This review was collected as part of a promotion.] My husband used this to prime a room to turn into his bait-making business. The coverage was fantastic. We used 2 coats to be certain we got the results we wanted. Turned out great. Really recommend this brand.
From rustoleum.com
Excellent primer!
Would RecommendThis paint has great coverage! I used it on OSB walls and it worked great!
From Bulls Eye 1-2-3 Interior Multi-purpose Water-based Wall and Ceiling Primer ( 2-gallon ) Verified Purchaser
Wonderful coverage
Would Recommend[This review was collected as part of a promotion.] I was sent Zinsser - Bulls Eye 1-2-3 Primer by the TryIt Sampling Community to use and review. Wonderful products by a great company that you can really trust and put your faith in to work as advertised. I've used their products in the past and was always happy with the results. This is no exception. Easy to open and use, nice thick coverage, and it covers all stains perfectly. I highly recommend this product.
From rustoleum.com
Great primer!
Would Recommend[This review was collected as part of a promotion.] I’ve used Zinzer Bullseye products for years because of their consistent high quality and the no-fail results you can sometimes get with cheaper brands. This primer absolutely lives up the the quality of their products I’ve used in the past. Good quality is worth every penny!
From rustoleum.com
Great product
Would Recommend[This review was collected as part of a promotion.] I got this product for homes. I'm a landlord an the comes in handy. It works very well covering up stains. It drys up very quickly compared to other brands I have used. The smell not to bad either. It's a great product
From rustoleum.com
Great primer!
[This review was collected as part of a promotion.] I recently received this primer in a promotional give-away. I used it to cover an old painting canvas so I could repaint something else on the canvas. The old painting was with very strongly pigmented colors and the primer covered it easily and effectively with only one coat! I was very impressed. It was easy to use and the spray came out nice and even. I will definitely buy this product again.
From rustoleum.com
Excellent Primer!
Would Recommend[This review was collected as part of a promotion.] Unbelievably high quality primer. I used this Primer on an old laminate type bookcase. 2 coats of primer and no issue with paint adhesion or bleed through. Dries pretty quick and low fumes. I will definitely be using this on my upcoming projects.
From rustoleum.com
Bulls Eye 1-2-3 Primer
Would RecommendThe industry standard in primer! Easy to apply, with great coverage.
From Bulls Eye 1-2-3 Interior Multi-purpose Water-based Wall and Ceiling Primer ( 2-gallon ) Verified Purchaser
Great for all surfaces
Would Recommend[This review was collected as part of a promotion.] Zinsser Bullseye 1-2-3 Primer was great for all my surfaces. The product was easy to use on my surfaces and I liked that it dried quickly in about thirty-five minutes. The primer was not messy to use.
From rustoleum.com
Great product
Would Recommend[This review was collected as part of a promotion.] When I ordered. This, I was expecting a spray can but what they sent me was 4 gallons of the bullseye 123. This was a nice surprise. I gave 2 cans to my daughter for her projects and I'm using the other for a primer in my rv before I paint.
From rustoleum.com
This is the good stuff!!
Would Recommend[This review was collected as part of a promotion.] This primer is easy to work with. It provides great coverage of stains, colors or discolorations. It has little to no odor odor. Works great on ceilings, walls and trim work. Would absolutely recommend!
From rustoleum.com
Incredible product
Would Recommend[This review was collected as part of a promotion.] I used this Bulls Eye 1-2-3 primer to turn a black painted bathroom to a light white. Not only did this primer cover the black paint with ease, but it took far less coats to cover the black than the competition I have used in the past. This is absolutely the best primer I have ever used. Great coverage and goes on smooth.
From rustoleum.com
Works great
Would Recommend[This review was collected as part of a promotion.] I’ve used several different types of primer over the years and this is one of the best. It’s thicker than other primers so, unless I’m covering a super bright/dark color, one coat does the trick. It does smell very strongly so I would suggest making sure you have adequate ventilation. But it works and covers great!
From rustoleum.com
Smooth Easy Coverage
Would Recommend[This review was collected as part of a promotion.] We received Rust-Oleum® Zinsser® Bulls Eye 1-2-3® Water-Base Primer in exchange for our opinion. This product is a wall primer and sealer that goes on smoothly and easily. It has a low odor and dries in an hour. It is usable on interior and exterior surfaces.
From rustoleum.com
smooth and easy application!
[This review was collected as part of a promotion.] Bulls eye 123 goes on smooth and easy for an excellent primer coat. It dried quickly, within 30 minutes and covered multiple stains on the wall!! The new coat of paint adhered to the bulls eye primer for an excellent finish. I would highly recommend this product!!
From rustoleum.com
Covers Red!
Would Recommend[This review was collected as part of a promotion.] Years ago we thought a red accent wall was a good idea for our game room. Finally decided to paint over it and knew we needed to use a primer first. The paints that say “paint and primer in one” are fine for covering light colored walls but not red! We used a roller with deep pile since the wall is textured and Bulls Eye covered in one coat. Now covering the primer with a much calmer color, looks great.
From rustoleum.com
Thank you for reaching out and sharing your experinece! When applying Rust-Oleum Zinsser Bulls Eye 1-2-3 Water-Based Primer over a more porous surfac... Read More