Name: Zinsser Bulls Eye 1-2-3 Interior/Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart )
Brand: Zinsser
SKU: 5014436463
Price: 59.88 USD
Availability: InStock
Rating: 4.7 (179 reviews)

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Zinsser Bulls Eye 1-2-3 Water-Based White Interior/Exterior Primer and Sealer provide excellent adhesion to glossy surfaces, such as tile and enameled trim. Its peel, blister and mildew-resistant water-based formula works in low temperatures, inhibits rust and seals tannin bleed. The primer dries to the touch in 30 minutes, for best results, the primer should be reapplied after 1 hour.

Interior/exterior use on new or previously painted drywall, concrete, wood, masonry, metal and glossy or difficult surfaces
Covers up to 100 sq ft and improves topcoat coverage
Universal primer seals uniformly and will stick without sanding on all surfaces
Features a breathable, water-based formula designed to resist blistering, peeling and mold and mildew growth
Resists high PH surfaces up to 12.5
Permanently blocks and seals common stains, graffiti and tannin bleed, rust inhibitive - great for new metal
Dries to the touch in 30 minutes
Fast drying, ultra-low odor water based primer and sealer is perfect for everyday use and can be applied under or over any topcoat

General
Type	Multi-purpose	Unit of Measure Quantity	1
Use Location	Interior/Exterior	Unit of Measure	Quart(s)
Application Method	Brush	Base Material	Water-based
Shake Can Before Use	Yes	Container Type	Can
Base Color	White	Series Name	Bulls Eye 1-2-3
Package Quantity	6

Dimensions
Maximum Coverage Area (Sq. Feet)	100	Container Size	1-quart

Features
Dry to Touch	30 minutes	Low VOC	No
Mildew Resistant	Yes	Tintable	Yes
Mold Resistant	Yes	Rust Resistant	Yes
Mold Killing	No	Mold Blocking	No
Stain Blocking	Yes	Zero VOC	No
Odor Blocking	No	Dry Time Indicator	No

Certifications
CA Residents: Prop 65 Warning(s)	Prop 65 WARNING(S) -	SCAQMD Compliant	No
CARB Compliant	No	GREENGUARD Gold Certified	No

Warranty
Warranty	None

Compatibility
For Use on Brick	Yes	For Use on Walls and Ceilings	Yes
For Use on Stucco	Yes	For Use on Drywall	Yes
For Use on Tile	Yes	For Use on Plaster	Yes
For Use on Cabinets	Yes	For Use on Wood	Yes
For Use on Metal	Yes	For Use on Glass	No
For Use on Concrete/Masonry	Yes	For Use on Automotive	No

Miscellaneous
UNSPSC	31211500

Check out the Best Selling Primer on Lowes.com

Review

4.7 out of 5

179 Reviews

95% Recommend this product

Ratings may include incentivized customer reviews.

Read All Reviews

+ 4

What Customers Are Saying

Customers overwhelmingly praise this primer for exceptional stain coverage, blocking water damage, nicotine, marker, and crayon marks in a single coat. Reviewers highlight its versatility across drywall, wood, OSB, ceilings, and textured surfaces, with several noting reliable performance in temperatures down to 35°F. Many appreciate the smooth application, quick drying time, and low odor. The value proposition resonates strongly—customers report professional results at competitive pricing, with one gallon covering more than expected. A few note occasional need for two coats on extremely dark surfaces, though most consider this standard. Overall, reviewers consistently recommend it as a dependable, efficient choice.

Customer review summary generated by AI, including incentivized reviews.

179 Customer Reviews

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Would Recommend

My favorite primer product..

CrqigAugust 30, 2026
From Bulls Eye 1-2-3 Interior_SLASH_Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 2-gallon ) Verified Purchaser

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Excellent customer service

Would Recommend

I’m blown away by how quickly Lowe’s delivered this primmer, I was going to go pick it up but I wanted to get a few things done this morning and I wasn’t sure when I would get there, so I ordered it at 8am and the store is about 30 minutes away, the primer was on my stoop at 8:39, it’s like someone had it already in their car waiting for someone to order it, I would highly recommend ordering something from Lowe’s if your crunched for time, THANK YOU

RichardJuly 18, 2026
From Bulls Eye 1-2-3 Interior_SLASH_Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 2-gallon )

Was this Review Helpful ?

Product is ok, but for serious stains Kilz is bett

Would Not Recommend

I used this product, and I would probably use KIlz next time. I had to use another coat of this primer on some of the areas twice.

FrankJuly 13, 2026
From Bulls Eye 1-2-3 Interior_SLASH_Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 2-gallon ) Verified Purchaser

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5 Questions

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COMPARE PRODUCTS

		Name	Current Item ZinsserBulls Eye 1-2-3 Interior/Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart )
		Ratings	179
		Stain Blocking
		Type	Multi-purpose
		For Use on Walls and Ceilings
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1382	49	361	31	47	6	351		106

Multi-purpose	Multi-purpose	Multi-purpose	Multi-purpose	Multi-purpose	Multi-purpose	Multi-purpose	Multi-purpose	Multi-purpose