
Ratings & Reviews for Zinsser Bulls Eye 1-2-3 Interior Multi-purpose Water-based Wall and Ceiling Primer ( 5-gallon )
Ratings may include incentivized customer reviews.
What Customers Are Saying
Customers overwhelmingly praise this primer for exceptional coverage and hiding power, with most reporting that one coat effectively covers dark colors, stains, water damage, and crayon marks. Reviewers highlight its versatility across drywall, wood, laminate, and exterior surfaces, noting quick drying, low odor, and strong adhesion. Many describe it as economical and easy to apply by brush, roller, or spray. Long-term users report 20-plus years of reliable performance. A few mention needing two coats on heavily worn surfaces or noting stronger odor, but these concerns are vastly outweighed by widespread satisfaction and repeat purchases.
Customer review summary generated by AI, including incentivized reviews.Our favorite primer
Would RecommendIt is our to go primer every time we decide to change our room color. Easy to apply and great coverage.
From Bulls Eye 1-2-3 Multi-purpose Water-based Wall and Ceiling Primer ( 2-gallon ) Verified PurchaserIncentivized
Paint tint
Would RecommendMike in paint was great resolving a concern about tinting some primer.
From Bulls Eye 1-2-3 Multi-purpose Water-based Wall and Ceiling Primer ( 2-gallon ) Verified Purchaser
Excellent coverage
Would RecommendLove this primer, especially going over black paint!
From Bulls Eye 1-2-3 Multi-purpose Water-based Wall and Ceiling Primer ( 2-gallon ) Verified PurchaserIncentivized
Great price
Excellent product to use love it ……………….👍👍👍👍👍👍👍👍👍👍👍
From Bulls Eye 1-2-3 Multi-purpose Water-based Wall and Ceiling Primer ( 2-gallon ) Verified PurchaserIncentivized
Great Primer
Would RecommendGreat primer. Easy to use, not too thin. Honestly almost good enough to use as the paint itself. Very affordable as well.
From Bulls Eye 1-2-3 Multi-purpose Water-based Wall and Ceiling Primer ( 2-gallon ) Verified PurchaserIncentivized
Great Primer
Would RecommendGreat coverage, dries quickly, seals and fills cracks/holes. Excellent for diy use.
From Bulls Eye 1-2-3 Multi-purpose Water-based Wall and Ceiling Primer ( 2-gallon ) Verified PurchaserIncentivized
Solid choice for primer
Would RecommendThis worked well and provided a smooth base coat. Value was good.
From Bulls Eye 1-2-3 Multi-purpose Water-based Wall and Ceiling Primer ( 2-gallon ) Verified PurchaserIncentivized
Great product.
Would RecommendI had a garage that was drywalled but they never primed it so it turned very dark. I primed it with two coats and it coved really well. This primer also has a nice sheen.
From Bulls Eye 1-2-3 Multi-purpose Water-based Wall and Ceiling Primer ( 2-gallon ) Verified PurchaserIncentivized
One and done
Would RecommendExcellent primer, good coverage, easy application. Quick dry time
From Bulls Eye 1-2-3 Multi-purpose Water-based Wall and Ceiling Primer ( 2-gallon ) Verified PurchaserIncentivized
That is covers great
Would RecommendGreat coverage on wood doors, Doors were painted white after premier was applied
From Bulls Eye 1-2-3 Multi-purpose Water-based Wall and Ceiling Primer ( 2-gallon ) Verified PurchaserIncentivized
HAS A STRONGER ODOR
Would RecommendI LIKE THAT IT COVERS WITH ONE COAT & IT DRIES FAST
From Bulls Eye 1-2-3 Multi-purpose Water-based Wall and Ceiling Primer ( 2-gallon ) Verified PurchaserIncentivized
Great product!
Covers well, and less expensive than other options!
From Bulls Eye 1-2-3 Multi-purpose Water-based Wall and Ceiling Primer ( 2-gallon ) Verified PurchaserIncentivized
Went Far
Would RecommendWent on nice and spruced up all the trim before putting on a coat of white paint
From Bulls Eye 1-2-3 Multi-purpose Water-based Wall and Ceiling Primer ( 2-gallon ) Verified PurchaserIncentivized
Easy to use, quick dry time
Would RecommendThis product is my go to primer for all applications as first coat, when using dark colors can be tinted 1/2 formula to get better coverage
From Bulls Eye 1-2-3 Multi-purpose Water-based Wall and Ceiling Primer ( 2-gallon ) Verified PurchaserIncentivized
Great for switching real colors back to "normal"
Would RecommendLearned about Bullseye as a teen from our friendly local hardware store after a black hair dye explosion in the bathroom I could not seem to pant over without bleed through after 6 tries. Bullseye primer is now my go to base layer. Whether switching the bright colors you painted in your rental back to the "normal" linen white the landlord prefers, or painting over mystery trim (possibly old oil paint?) to ensure good adhesion of top coat have never had any problems with Bullseye, regardless of t...
From Bulls Eye 1-2-3 Multi-purpose Water-based Wall and Ceiling Primer ( 2-gallon ) Verified PurchaserIncentivized
It goes on very easy. When you're changing color.
Would RecommendLove it. It covers dark color well. It made my new color bright and vibrant.
From Bulls Eye 1-2-3 Multi-purpose Water-based Wall and Ceiling Primer ( 2-gallon ) Verified PurchaserIncentivized
Good primer
Would RecommendWorked well for a house project. My painter said it was great.
From Bulls Eye 1-2-3 Multi-purpose Water-based Wall and Ceiling Primer ( 2-gallon ) Verified PurchaserIncentivized
Works Well
Would RecommendThis makes unpaintable surfaces paintable. It also covers dark colors well. Covered deep rose red with primer and white. You can't see anything through it at all.
From Bulls Eye 1-2-3 Multi-purpose Water-based Wall and Ceiling Primer ( 2-gallon ) Verified PurchaserIncentivized
Do it once
Would RecommendFace it, this is something you dont want to have to do multiple times , so go with the best. Good stain blocking , one coat - it works
From Bulls Eye 1-2-3 Multi-purpose Water-based Wall and Ceiling Primer ( 2-gallon ) Verified PurchaserIncentivized
One coat covered it
Would RecommendGoes on even provides good coverage, a bit of an odor but it dispates quickly
From Bulls Eye 1-2-3 Multi-purpose Water-based Wall and Ceiling Primer ( 2-gallon ) Verified PurchaserIncentivized