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Bulls Eye 1-2-3 Interior Multi-purpose Water-based Wall and Ceiling Primer ( 5-gallon )

Ratings & Reviews for Zinsser Bulls Eye 1-2-3 Interior Multi-purpose Water-based Wall and Ceiling Primer ( 5-gallon )

4.7
184
Review
 4.7 out of 5
184 Reviews


95% Recommend this product

Ratings may include incentivized customer reviews.

What Customers Are Saying

Customers overwhelmingly praise this primer for exceptional coverage and hiding power, with most reporting that one coat effectively covers dark colors, stains, water damage, and crayon marks. Reviewers highlight its versatility across drywall, wood, laminate, and exterior surfaces, noting quick drying, low odor, and strong adhesion. Many describe it as economical and easy to apply by brush, roller, or spray. Long-term users report 20-plus years of reliable performance. A few mention needing two coats on heavily worn surfaces or noting stronger odor, but these concerns are vastly outweighed by widespread satisfaction and repeat purchases.

Customer review summary generated by AI, including incentivized reviews.
184 Customer Reviews

Good paint

Would Recommend

Painting

September 22, 2025
From Bulls Eye 1-2-3 Multi-purpose Water-based Wall and Ceiling Primer ( 2-gallon ) Verified Purchaser
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want is sealed use bulls eye

My opinion thicker than Kilz,, covers and seals in one coat in most cases I always use Bulls

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Good value, great coverage

Would Recommend

Zinsser makes a great primer for interior or exterior. This was perfect for prepping my shed after removing old paint and wood replacement. While I used stainless nails, this is great for priming old nail heads that might show rust through a lesser primer.

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Just buy it!

Would Recommend

Amazing product! Great coverage. I primed a metal trailer and could not believe how what a good job this did. It beats Kilz 100%!!

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Good product

Good product. Does what it says it will do. Easy application.

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Superior primer.

Would Recommend

What I loved about this product was how well it covered dark paint - and how soon you could begin painting after using this primer. In fact, I used this primer and another brand in different rooms and the Zinsser product was far superior for applying paint and getting a smooth finish. I would definitely recommend this primer and wish I had applied it everywhere.

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Excellent Primer

Would Recommend

Rolled on nicely to several sheets of plywood that were later painted. Easy to open bucket, paint guy at Lowe's even shook this 2 gallon bucket for me. Applied it outdoors, quick dry, and second coat since I had extra. Will buy again!

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The primer covered the surface quickly.

Would Recommend

I needed to prime the eves of my house that had not been painted for about 9 years. After preparing the surface I used the primer paint covering the spots that were down to the bare wood. The next day I painted all the eves with the primer. It went on smoothly and when I was done you could not tell where all the old paint was removed to the wood. I had a complete white surface; no spots or blemishes.

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Bulls-eye 1 2 3 is the best for ALL primer needs!

Would Recommend

Bulls-eye 123 primer is my absolute go-to. It’s an effective bonding primer and has thus been essential in repainting an old Craftsman home where we are transitioning from oil-based yo latex paints. It also is the BEST base layer for wallpaper, both making application eadier snd creating a service that will mske removal less painful, if you want to change it up in years to come. It’s perfect for painting wood furniture (I’m giving life to some old pieces). All around, it’s so useful and effectiv...

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Covers well

Would Recommend

I used to cover black paint and it covered well. It did take two coats, but I was expecting that

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Good coverage

Would Recommend

Great first coat coverage. It went on cleanly and covered stains well.

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Response from Rust-OleumSupport

We appreciate your feedback regarding Rust-Oleum Zinsser Bulls Eye 1-2-3 Water-Based Primer.
- Rust-Oleum Product Support 10

Rust-OleumSupportJune 4, 2025

Rustoleum

Best around for water damage coverage

Would Recommend

Best water base paint for painting metal siding I have found. Beats Kilz for covering up

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I believe primer needs to be applied to walls mor.

Would Recommend

It took longer than I expected I needed to go over walls to cover up old dark colors.

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Good primer.

Would Recommend

Seals water stains and crayon. It may require 2 coats if it has been a few years or new walls. Applys easily with roller.

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Helps with peeling

Would Recommend

This product helps paint adhere so much better. We have had very little chipping or peeling on our projects.

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