Ratings may include incentivized customer reviews.
What Customers Are Saying
The water filter provides great-tasting, clean water that customers are very satisfied with. It is long-lasting, with many reporting it lasts 6 months or more before needing replacement. Customers appreciate the convenience and ease of use, as well as the filter's environmental friendliness compared to bottled water. While a few had minor issues, the majority of customers are highly satisfied and would recommend the product.
Customer review summary generated by AI, including incentivized reviews.[This review was collected as part of a promotion.]
From brita.com
No great
The water run right through and is not filtering the water sorry I got this one
From brita.com
Great tasting water
Our tap water tastes wonderful, my husband is drinking more water than he did with bottled water.
From brita.com
Returned to the original one
The last three i bought there was a smell that made the water taste and smell bad. I kept buying it thinking i was mistaken but other people smelled and taste it as well. I feel totally scammed by this product. Expensive little thing to end up just throwing away.
From brita.com
Thanks for sharing your review, Vic. It sounds very frustrating, and we’re sorry to hear our Elite Filter didn't provide the best-tasting water for yo...
[This review was collected as part of a promotion.]
From brita.com
We're happy with our Brita Water pitcher.
We've been using this product for years. It's helps reduce plastic bottle use. It saves on money and I don't have to worry about pulling my back out from carrying heavy water bottles.
From brita.com
Doesn't fit my standard pitcher. :(
I have always used standard filters and this wanted to try this. It doesn't fit my pitcher and just sits loose and the water goes in around it. I read that they should fit all pitchers so I'm confused and out of 20+ $$
From brita.com
Your frustration is understandable, and we're sorry to hear our Elite Filter didn't fit properly in your pitcher. n order to get a snug fit, first fin...
Bad Marketing
Marketing is confusing. Filter that came doesn’t say Elite anywhere on the packaging, rather it says long last.
From brita.com
We appreciate you sharing your feedback and are sorry the name change of our Longlast Filters didn't reflect on the packaging to be Elite Filters. We ...
Terrible
I bought 2 of these filters and after just about 2 weeks they almost completely stop water from running through. At first they are great, but they end up filtering even slower than the regular white filters. I am very disappointed and upset about this, since these filters are much more expensive than the others. I thought maybe one was defective, but I started using the second one about a week ago and it is already barely running through anymore. The first one now takes about 3 hours to run thro...
From brita.com
We appreciate you taking the time to share your feedback. It saddens us to hear our Elite Filter didn't work the way it should, and we understand how ...
I bought these filters, my problem they filter too fast , water does not stay in the reservoir at all. The lights work, they nearly last for six weeks. Seems to reduce the contaminants like chlorine that I can test with smell.
From brita.com
Nina, thank you for trying our Elite Filters. We're sorry to hear they filtered too fast, and we recommend that you make sure the groove in the filter...
Removes chlorine taste
Effectively removes chlorine taste and other contamination and leaves my water very good tasting. 😋
From brita.com
Great tasting
I have I guess an older model, like maybe 10 years old I have stomach problems when I drink water, I think it's from growing up with well water. I can taste the minerals and sometimes it doesn't agree with my stomach but the Brita seems to help my stomach issues I enjoyed it so much I also bought a soft bottle than a hard bottle Thank You
From brita.com
Not good at all
The first two order were great! Each were still working fine after 6 months. Ordered 4 more and each has been TERRIBLE!!! These 4 filters have basically stopped filtering after 2-4 weeks. They slow to a trickle for about a week then barely anything drips out after that. Contacted Brita who took all the info including bar codes and manufacturing date but that was it not even a sorry for wasting your money. So either Brita knows they are defective or don't care or both. And the water is not hard. ...
From brita.com
Hello there! Thank you for letting us know about the slowness you experienced with our Elite Filter. We apologize for any disappointment caused, and w...
Disappointing
We began using this filter 24 days ago in an effort to increase the quality of our water given the recent lawsuit against the company. We fill our pitcher regularly throughout the day. At first the filter was running through quickly, now it is so slow--a couple of drips every now and then. It takes forever to fill the pitcher now, hours. I doubt our filter will last the month. 6 months seems like an impossibility. Given the price and what it was advertised as, I would not purchase this filter ag...
From brita.com
Thanks for connecting with us, and we're sorry to learn about the performance of our Elite Filter. Common causes include aeration, sediment in tap wat...
Tastes great, doesn't last
Water tastes best of any pitcher system I've had. But, the elite filter lasts a month or two--nowhere near the 6 months claim. Within about a month, water filtered through quite slowly. When I called Brita, agent just kept repeating it was either air pockets or too much "sediment" in my water. I don't think so. Other filters--including the old standard Brita filters--have lasted plenty longer. Still, the water tastes excellent.
From brita.com
Thanks for sharing your kind words about the taste of our filtered water. We're sorry to hear about the performance of our Elite Filter, and we're hap...
Stops Filtering
After a short usage, the filter stops filtering and needs to be constantly knocked around to get the air bubbles out. There is a design flaw with this filter and has a horrible user experience.
From brita.com
Thanks for trying our Elite Filter, Joey, and for the chance to assist. We know how frustrating it can be if it's not working properly, and we're sorr...

Zoe, thanks for sharing your review. We're sorry that the water is filtering too quickly with our Elite Filter and want to help. Please ensure you are...