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Bulls Eye 1-2-3 Interior/Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart )

Ratings & Reviews for Zinsser Bulls Eye 1-2-3 Interior/Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart )

4.6
1320
Review
 4.6 out of 5
1321 Reviews


90% Recommend this product

Ratings may include incentivized customer reviews.

What Customers Are Saying

Customers overwhelmingly praise this primer for exceptional coverage and stain-blocking ability, with most noting one coat effectively hides previous colors and seals raw wood. The smooth consistency applies easily, dries quickly, and requires only water cleanup. Many highlight strong adhesion to challenging surfaces like glossy paint, plaster, and drywall without sanding. Users consistently report professional results on cabinets, floors, and ceilings. A small number report insufficient coverage on new drywall or severe stains requiring multiple coats. Overall, reviewers strongly recommend it as a reliable, versatile primer.

Customer review summary generated by AI, including incentivized reviews.
1321 Customer Reviews

The best out there

Would Recommend

My go to primer for the toughest of needs. I bought this recently to redo some exterior trim and it does what it says, and says what it does. Great product.

May 11, 2026
Verified Purchaser
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Recommend

Would Recommend

Excellent product. We removed popcorn ceilings and used this primer prior to painting the ceilings. It went on smooth without any issue. It's pretty thick and dries quickly.

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Primer is fine

Would Recommend

This primer is fine and I am glad it comes in 5 gal, whII needed.

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Good quality, but needed more

Good coverage, but get a little more than expected if you’re covering joint compound. The dry mud soaks the primer in for the first coat and definitely needs a second coat.

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Step 1 for long-lasting paint Bulls Eye 123 Primer

Would Recommend

Great product!!!

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Had to go stronger

Covered some of the marks on my basement cement walls, but, not some grease marks. They bled right through 3 coats.

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Response from Rust-OleumSupport

Thank you for the feedback on Rust-Oleum Zinsser Bulls Eye 1-2-3 Water-Base Primer. Even the best primer performs best if excess grease is cleaned fi...

Rust-OleumSupportMay 11, 2026

Rustoleum

Primer paint

Would Recommend

I've used this product for years and it covers great.

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Perfect for problem area pre painting

Would Recommend

Great Product. Easy to apply, covers well and dries to a nice finish. It makes painting over difficult existing finishes a breeze.

May 9, 2026
Verified Purchaser
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Solid primer

Would Recommend

Solid primer

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Covered well

Would Recommend

Covered well

May 7, 2026
Verified Purchaser
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Paint guy was very helpful in picking this out!! C

Would Recommend

Stain protection

May 6, 2026
Verified Purchaser
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Good primer

Would Recommend

Nice coverage

May 6, 2026
Verified Purchaser
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Great Primer

Would Not Recommend

Great primer

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S

Would Recommend

Works greats

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Bulls eye primer

Would Recommend

Covered well but was a little thick for the sprayer.

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