Ratings & Reviews for Zinsser Bulls Eye 1-2-3 Interior/Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart )
Ratings may include incentivized customer reviews.
What Customers Are Saying
Customers overwhelmingly praise this primer for exceptional coverage and stain-blocking ability, with most noting one coat effectively hides previous colors and seals raw wood. The smooth consistency applies easily, dries quickly, and requires only water cleanup. Many highlight strong adhesion to challenging surfaces like glossy paint, plaster, and drywall without sanding. Users consistently report professional results on cabinets, floors, and ceilings. A small number report insufficient coverage on new drywall or severe stains requiring multiple coats. Overall, reviewers strongly recommend it as a reliable, versatile primer.
Customer review summary generated by AI, including incentivized reviews.Price was fair
A little watery compared to Killz.price was fair
Verified Purchaser
Excellent primer
Would RecommendExcellent primer for exterior wood. Especially rough wood. Heavy bodied for good coverage.
From Bulls Eye 1-2-3 Interior_SLASH_Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-gallon ) Verified Purchaser
Great coverage primer
Would RecommendWe used this product for some closets that had a mix of older painted shelves (in bad shape) and unpainted wood shelves. This was great for both. One coat was all it took - excellent value.
From Bulls Eye 1-2-3 Interior_SLASH_Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-gallon ) Verified Purchaser
Just do it
Go-to primer! Lasts a long time and works great
From Bulls Eye 1-2-3 Interior_SLASH_Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-gallon ) Verified Purchaser
Works so much better than other brands
Would RecommendExcellent
From Bulls Eye 1-2-3 Interior_SLASH_Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-gallon ) Verified Purchaser
Primer
Excellent Primer
Verified Purchaser
Water based- less toxic.
Would RecommendTwo coats for sure- just to be solid. But easy application, no horrible toxic smell. Water clean up. Excellent. Much better than the kills of my youth!
Verified Purchaser
I think oil-based primers such as this 1, are best
Would RecommendUsed to prime bare metal siding. It seemed a little thin for coverage, so I put on 2 coats. Dries very quickly.
From Bulls Eye 1-2-3 Interior_SLASH_Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-gallon ) Verified Purchaser
Good quality item
Does the job
From Bulls Eye 1-2-3 Interior_SLASH_Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-gallon ) Verified Purchaser
Using on bare wood takes multiple coats.
Had to use multiple coats before it would stop turning brown
From Bulls Eye 1-2-3 Interior_SLASH_Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-gallon ) Verified Purchaser
We can explain this, Keith. The Rust-Oleum Zinsser Bulls Eye 1-2-3 Primer will be able to trap most paints and stains in the first coat. Even when yo...
how easy it was to apply
Would RecommendI really like the primer
From Bulls Eye 1-2-3 Interior_SLASH_Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-gallon ) Verified Purchaser
Reasonable price for a incomparable product
Would RecommendThe coverage is excellent
From Bulls Eye 1-2-3 Interior_SLASH_Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-gallon ) Verified Purchaser
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