Ratings & Reviews for Zinsser Bulls Eye 1-2-3 Interior/Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-gallon )
Ratings may include incentivized customer reviews.
What Customers Are Saying
Customers overwhelmingly praise this primer for exceptional coverage and stain sealing, with most reporting that one or two coats effectively block stains, hide previous colors, and seal porous surfaces. Many highlight its fast drying time, smooth consistency, low odor, and water-based cleanup as major advantages. Reviewers consistently describe it as their go-to choice across diverse surfaces—drywall, cabinets, doors, and ceilings—citing reliable performance and professional results. A few report occasional issues with coverage on new drywall or adhesion to oil-based paint, though these represent a small fraction of feedback. Overall, most customers consider it a dependable, easy-to-use primer for all painting projects.
Customer review summary generated by AI, including incentivized reviews.Close but no cigar.
I was not impressed with this primer. It didn't spread and coat very well. It got the job done, but I feel there are better primers out there.
Verified Purchaser
Good value
Would RecommendSmooth finish good coverage
From Bulls Eye 1-2-3 Interior_SLASH_Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart ) Verified Purchaser
great coverage
Would Recommendgreat coverage
Verified Purchaser
Good primer
Would RecommendGood. I used it to whitewash a greyish raw stone chimney. It did a great job of covering the grey giraffe pattern stone. Painted it white in satin. Looks amazing
From Bulls Eye 1-2-3 Interior_SLASH_Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart ) Verified Purchaser
Does the job!
Would RecommendThis is the only primer I use. Follow the guidelines on the label for application and surfaces. I’ve never had any problems using the product and it does what it says it does!
Verified Purchaser
Goes on easy and covers well.
Would RecommendGreat Primer after removing wallpaper on walls in kitchen. Works like a charm and after putting the first coat of latex enamel on the walls, it looks great?
Verified Purchaser
Great coverage
Would RecommendCoverage is excellent. Used it over old drywall that used to be covered with "orange peel" texture. After sanding off the texture, I was left with 50-year-old drywall that soaked up the primer. The 1-2-3 primer left a great smooth surface for the paint. Walls did/will need to get hit up with another coat of primer over the filled patch holes. Piece of cake. I'm renovating the whole house by removing the texture, and I need all the "help" I can get. Three bedrooms, two baths, kitchen, family room...
From Bulls Eye 1-2-3 Interior_SLASH_Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart ) Verified Purchaser
This is reliable primer; an industry standard
Would RecommendGreat coverage, and descent price.
Verified Purchaser
Good
Would RecommendGood
Verified Purchaser
one of the best in my book
Would RecommendEasily helped cover brigh blue door from previous owners
Verified Purchaser
One coat seals underside of 40 y/o patio roof
Would RecommendExcellent performance, always delivers. One coat sealed the underside of a 40 year old patio roof that was being ravaged by carpenter bees. Created a sealed, even surface which bonded solidly with paint. Carpenter bees are gone!
Verified Purchaser
Bulls Eye 1 2 3 works.
Would RecommendThis product was a great purchase to prime a pvc conduit and metal piping prior to painting these items to match our exterior paint
From Bulls Eye 1-2-3 Interior_SLASH_Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart ) Verified Purchaser
favorite primer
Would RecommendPerfect base for difficult to cover surfaces
From Bulls Eye 1-2-3 Interior_SLASH_Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart ) Verified Purchaser
What happened to kilz
Would Not RecommendIt’s not kilz
From Bulls Eye 1-2-3 Interior_SLASH_Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 5-gallon ) Verified Purchaser
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