Prices, Promotions, styles, and availability may vary. Our local stores do not honor online pricing. Prices and availability of products and services are subject to change without notice. Errors will be corrected where discovered, and Lowe's reserves the right to revoke any stated offer and to correct any errors, inaccuracies or omissions including after an order has been submitted.

Bulls Eye 1-2-3 Interior, Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-gallon )

Ratings & Reviews for Zinsser Bulls Eye 1-2-3 Interior, Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-gallon )

4.6
1523
Review
 4.6 out of 5
1523 Reviews


90% Recommend this product

Ratings may include incentivized customer reviews.

What Customers Are Saying

Customers overwhelmingly praise this primer for exceptional coverage, fast drying, and ease of application. Most highlight its ability to cover stains, dark colors, and patched surfaces in one coat, with many noting smooth application and quick dry times. Reviewers consistently report strong adhesion to bare wood, drywall, and spackle, with several mentioning decade-long loyalty. A few find it too thin on bare wood or prefer alternatives, but the vast majority consider it reliable and effective across varied surfaces.

Customer review summary generated by AI, including incentivized reviews.
1523 Customer Reviews

great

Would Recommend

great coverage

November 6, 2026
Verified Purchaser
Was this Review Helpful ?

Coverage is horrible very watery

Poor coverage very watery

November 6, 2026
Verified Purchaser
Was this Review Helpful ?
Response from Rust-OleumSupport

We appreciate you reaching out! For the best consistency with Rust-Oleum Zinsser Bulls Eye 1-2-3 Water-Based Primer, it is key that the container is ... Read More

Rust-OleumSupportNovember 6, 2026

Rustoleum

Great product

Bought this to prime some old hollow core doors we wanted to paint rather than replace and it worked wonderfully! Covered the old wood and allowed the door paint to adhere without scratching off. 10/10

November 4, 2026
Verified Purchaser
Was this Review Helpful ?

Good product

Would Recommend

Good coverage.

November 3, 2026
Verified Purchaser
Was this Review Helpful ?

Competitive Brand

Would Recommend

Not my normal brand Kilz but did very well covering up some dark paint

November 2, 2026
Verified Purchaser
Was this Review Helpful ?

I have used this before and always works

Was this Review Helpful ?

Good product

Glad this is available in this smaller size. Not thrilled about the price.

Was this Review Helpful ?

Painting my house

Would Recommend

I am painting my house with this paint! It is an older home so I needed a paint that will really cover well. It also has been great with stain blocking.

October 27, 2026
Verified Purchaser
Was this Review Helpful ?