
Ratings & Reviews for Zinsser Bulls Eye 1-2-3 Interior, Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-gallon )
Ratings may include incentivized customer reviews.
What Customers Are Saying
Customers overwhelmingly praise this primer for exceptional coverage, fast drying, and ease of application. Most highlight its ability to cover stains, dark colors, and patched surfaces in one coat, with many noting smooth application and quick dry times. Reviewers consistently report strong adhesion to bare wood, drywall, and spackle, with several mentioning decade-long loyalty. A few find it too thin on bare wood or prefer alternatives, but the vast majority consider it reliable and effective across varied surfaces.
Customer review summary generated by AI, including incentivized reviews.Hides all
Would RecommendBest coverage and adhesion
Verified Purchaser
Great product.
Would RecommendI’ve used Zinzer Bullseye 1-2-3 for years and always had excellent results. Strongly recommend.
Verified Purchaser
Strong
Would RecommendI've used this to seal my basement and my opinion it the best.
From Bulls Eye 1-2-3 Interior, Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 5-gallon ) Verified Purchaser
Perfect paint for my project
Would RecommendI bought this a couple weeks ago and used it for painting a cabinet I created for my gaming system. The coverage was amazing! It dried quickly and adhered to the wood quite nicely! Would recommend!!! Didn't smell too bad as it was drying, but would recommend wearing a mask anyway.
From Bulls Eye 1-2-3 Interior, Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart ) Verified Purchaser
Not able to be tinted.
Would Not RecommendBought 5 gallons to go over yellow, green, and light purple. Can says it hides dark colors and stains. 2 coats of this and it’s still see through! Took some back to get tinted. 3 people and 45 minutes later they realize it is Not able to be Tinted!!! Tried to fool the paint computer but no go. I had to spend more money to get some we could Tinted!!!Lowes or Zinsser should look at this and get rid of the False description!!!
Happy customer
Satisfied with purchase
From Bulls Eye 1-2-3 Interior, Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart ) Verified Purchaser
Go to
I use zinser 1,2,3 for ever project and have never been disappointedm it covers well and sticks. It's not the best at blocking heavy stains, but covers up a lot
Verified Purchaser
Great promer
Would RecommendThis worked perfectly as a primer.
Verified Purchaser
covered stains well
Verified Purchaser
Primer perfect
Would RecommendBought about a month ago to prime cement wall before painting. It worked perfect to prepare and cover for the final color.
From Bulls Eye 1-2-3 Interior, Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart ) Verified Purchaser
Horrible Product
Would Not RecommendThis product was so bad. When putting it straight on drywall it soaked in. It looked like I put no primer on the walls at all. Put two coats on then needed a third. So instead of using it I put a sherwin Williams quote on and that looks so much better
Thank you for reaching out and sharing your experience. When applying Rust-Oleum Zinsser Bulls Eye 1-2-3 Water-Based Primer to a more porous surface,... Read More

Coverage for stain blocking wasn’t as good as I thought it would be
Verified Purchaser
Thank you, Vincenzo, for sharing your experience with Rust-Oleum Zinsser Bulls Eye 1-2-3 Water-Based Primer. While this primer provides excellent adh... Read More

Thank you for sharing your feedback, Roland. Zinsser Bulls Eye 1-2-3 is designed to seal porous surfaces and provide a uniform base for topcoats, but... Read More