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Bulls Eye 1-2-3 Interior, Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-gallon )

Ratings & Reviews for Zinsser Bulls Eye 1-2-3 Interior, Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-gallon )

4.6
1523
Review
 4.6 out of 5
1523 Reviews


90% Recommend this product

Ratings may include incentivized customer reviews.

What Customers Are Saying

Customers overwhelmingly praise this primer for exceptional coverage, fast drying, and ease of application. Most highlight its ability to cover stains, dark colors, and patched surfaces in one coat, with many noting smooth application and quick dry times. Reviewers consistently report strong adhesion to bare wood, drywall, and spackle, with several mentioning decade-long loyalty. A few find it too thin on bare wood or prefer alternatives, but the vast majority consider it reliable and effective across varied surfaces.

Customer review summary generated by AI, including incentivized reviews.
1523 Customer Reviews

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Would Recommend

Best coverage and adhesion

October 5, 2026
Verified Purchaser
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Great product.

Would Recommend

I’ve used Zinzer Bullseye 1-2-3 for years and always had excellent results. Strongly recommend.

October 5, 2026
Verified Purchaser
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Strong

Would Recommend

I've used this to seal my basement and my opinion it the best.

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Perfect paint for my project

Would Recommend

I bought this a couple weeks ago and used it for painting a cabinet I created for my gaming system. The coverage was amazing! It dried quickly and adhered to the wood quite nicely! Would recommend!!! Didn't smell too bad as it was drying, but would recommend wearing a mask anyway.

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Not able to be tinted.

Would Not Recommend

Bought 5 gallons to go over yellow, green, and light purple. Can says it hides dark colors and stains. 2 coats of this and it’s still see through! Took some back to get tinted. 3 people and 45 minutes later they realize it is Not able to be Tinted!!! Tried to fool the paint computer but no go. I had to spend more money to get some we could Tinted!!!Lowes or Zinsser should look at this and get rid of the False description!!!

September 29, 2026
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Response from Rust-OleumSupport

Thank you for sharing your feedback, Roland. Zinsser Bulls Eye 1-2-3 is designed to seal porous surfaces and provide a uniform base for topcoats, but... Read More

Rust-OleumSupportSeptember 30, 2026

Rustoleum

Happy customer

Satisfied with purchase

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I use zinser 1,2,3 for ever project and have never been disappointedm it covers well and sticks. It's not the best at blocking heavy stains, but covers up a lot

September 28, 2026
Verified Purchaser
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Great promer

Would Recommend

This worked perfectly as a primer.

September 27, 2026
Verified Purchaser
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Would Recommend

covered stains well

September 27, 2026
Verified Purchaser
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Primer perfect

Would Recommend

Bought about a month ago to prime cement wall before painting. It worked perfect to prepare and cover for the final color.

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Horrible Product

Would Not Recommend

This product was so bad. When putting it straight on drywall it soaked in. It looked like I put no primer on the walls at all. Put two coats on then needed a third. So instead of using it I put a sherwin Williams quote on and that looks so much better

September 26, 2026
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Response from Rust-OleumSupport

Thank you for reaching out and sharing your experience. When applying Rust-Oleum Zinsser Bulls Eye 1-2-3 Water-Based Primer to a more porous surface,... Read More

Rust-OleumSupportSeptember 29, 2026

Rustoleum

Coverage for stain blocking wasn’t as good as I thought it would be

September 26, 2026
Verified Purchaser
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Response from Rust-OleumSupport

Thank you, Vincenzo, for sharing your experience with Rust-Oleum Zinsser Bulls Eye 1-2-3 Water-Based Primer. While this primer provides excellent adh... Read More

Rust-OleumSupportSeptember 30, 2026

Rustoleum