Ratings & Reviews for Zinsser Bulls Eye 1-2-3 Interior/Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-gallon )
Ratings may include incentivized customer reviews.
What Customers Are Saying
Customers overwhelmingly praise this primer for exceptional coverage and stain sealing, with most reporting that one or two coats effectively block stains, hide previous colors, and seal porous surfaces. Many highlight its fast drying time, smooth consistency, low odor, and water-based cleanup as major advantages. Reviewers consistently describe it as their go-to choice across diverse surfaces—drywall, cabinets, doors, and ceilings—citing reliable performance and professional results. A few report occasional issues with coverage on new drywall or adhesion to oil-based paint, though these represent a small fraction of feedback. Overall, most customers consider it a dependable, easy-to-use primer for all painting projects.
Customer review summary generated by AI, including incentivized reviews.for any kind of project
Would RecommendLike the way it covers all kind of previous surfaces, gives a great primed surface to paint over
From Bulls Eye 1-2-3 Interior_SLASH_Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart ) Verified Purchaser
Price was fair
A little watery compared to Killz.price was fair
From Bulls Eye 1-2-3 Interior_SLASH_Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart ) Verified Purchaser
Excellent primer
Would RecommendExcellent primer for exterior wood. Especially rough wood. Heavy bodied for good coverage.
Verified Purchaser
Great coverage primer
Would RecommendWe used this product for some closets that had a mix of older painted shelves (in bad shape) and unpainted wood shelves. This was great for both. One coat was all it took - excellent value.
Verified Purchaser
Just do it
Go-to primer! Lasts a long time and works great
Verified Purchaser
Works so much better than other brands
Would RecommendExcellent
Verified Purchaser
Primer
Excellent Primer
From Bulls Eye 1-2-3 Interior_SLASH_Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart ) Verified Purchaser
Water based- less toxic.
Would RecommendTwo coats for sure- just to be solid. But easy application, no horrible toxic smell. Water clean up. Excellent. Much better than the kills of my youth!
From Bulls Eye 1-2-3 Interior_SLASH_Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart ) Verified Purchaser
I think oil-based primers such as this 1, are best
Would RecommendUsed to prime bare metal siding. It seemed a little thin for coverage, so I put on 2 coats. Dries very quickly.
Verified Purchaser
Good quality item
Does the job
Verified Purchaser
Using on bare wood takes multiple coats.
Had to use multiple coats before it would stop turning brown
Verified Purchaser
We can explain this, Keith. The Rust-Oleum Zinsser Bulls Eye 1-2-3 Primer will be able to trap most paints and stains in the first coat. Even when yo...
how easy it was to apply
Would RecommendI really like the primer
Verified Purchaser
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