Ratings & Reviews for Zinsser Bulls Eye 1-2-3 Interior/Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-gallon )
Ratings may include incentivized customer reviews.
What Customers Are Saying
Customers overwhelmingly praise this primer for exceptional coverage and stain sealing, with most reporting that one or two coats effectively block stains, hide previous colors, and seal porous surfaces. Many highlight its fast drying time, smooth consistency, low odor, and water-based cleanup as major advantages. Reviewers consistently describe it as their go-to choice across diverse surfaces—drywall, cabinets, doors, and ceilings—citing reliable performance and professional results. A few report occasional issues with coverage on new drywall or adhesion to oil-based paint, though these represent a small fraction of feedback. Overall, most customers consider it a dependable, easy-to-use primer for all painting projects.
Customer review summary generated by AI, including incentivized reviews.Recommended
Would RecommendGood Primer
Verified Purchaser
Easy to use
Would RecommendWork great
From Bulls Eye 1-2-3 Interior_SLASH_Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart ) Verified Purchaser
Covers everything!
Would RecommendI wish I would have bought this in the beginning!!!! I had to paint the whole inside of my new house (roughly 1500 sq foot house). Years of fireplace smoke had stained the walls and it was taking me 4 coats of paint before. I went thru soooo much paint before using primer! One coat of primer, 2 coats of the color of choice and DONE!
Verified Purchaser
for any kind of project
Would RecommendLike the way it covers all kind of previous surfaces, gives a great primed surface to paint over
From Bulls Eye 1-2-3 Interior_SLASH_Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart ) Verified Purchaser
Price was fair
A little watery compared to Killz.price was fair
From Bulls Eye 1-2-3 Interior_SLASH_Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart ) Verified Purchaser
Excellent primer
Would RecommendExcellent primer for exterior wood. Especially rough wood. Heavy bodied for good coverage.
Verified Purchaser
Great coverage primer
Would RecommendWe used this product for some closets that had a mix of older painted shelves (in bad shape) and unpainted wood shelves. This was great for both. One coat was all it took - excellent value.
Verified Purchaser
Just do it
Go-to primer! Lasts a long time and works great
Verified Purchaser
Works so much better than other brands
Would RecommendExcellent
Verified Purchaser
Primer
Excellent Primer
From Bulls Eye 1-2-3 Interior_SLASH_Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart ) Verified Purchaser
Water based- less toxic.
Would RecommendTwo coats for sure- just to be solid. But easy application, no horrible toxic smell. Water clean up. Excellent. Much better than the kills of my youth!
From Bulls Eye 1-2-3 Interior_SLASH_Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart ) Verified Purchaser
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