Ratings may include incentivized customer reviews.
What Customers Are Saying
The product features a durable, heavy-duty design that can withstand drops and impacts. It has an impressive standout distance of up to 17 feet without bending or collapsing, and easy-to-read large numbers on both sides of the tape. The tape measure also includes a convenient finger brake for controlled retraction and reinforced first 6 inches for extended lifespan. However, some users reported issues with the tape becoming bent or the locking mechanism breaking after limited use. Additionally, a few found the overall size and weight to be bulky and less ergonomic.
Customer review summary generated by AI, including incentivized reviews.35 ft long measure
Would Recommend[This review was collected as part of a promotion.] 35 ft tape measure. It comes w the standard bells and whistles of a tape measurement. Tough lock to make sure the tape doesn’t swing back. The window at the bottom is a bonus to see the minute measure. At about 10 ft, it is harder to keep it straightened. A 4 star as the tape is large, heavy side so harder to hold for smaller hands.
From irwin.com
Well built 35 ft Tape Measure with great features
Would Recommend[This review was collected as part of a promotion.] This tape it is big and has some weight to it. Very well built and has good retraction control. The cut out on the bottom was very well thought out. The back side of the tape is ruled and come in handy when you use the dual- sided hook. I don’t get that snap back feeling when retracting this tape at longer distances as I do with other tape measures. I could only get about 12 feet reach horizontally and around 15 feet vertical before the tape co...
From irwin.com
Well designed tape measure
Would Recommend[This review was collected as part of a promotion.] Great when you need more than 25' but not 50'. Nice bold numbers, symbols on a 1" wide tape. 3 rivits hold the end piece. 8' run tape before folding. Slot opening for larriot if needed. Both sides of tape bold measure and symbols.
From irwin.com
Just found my favorite tape!
Would Recommend[This review was collected as part of a promotion.] Took my new 35' IRWIN Strait-Line on the job site this morning for the first time. Really like the extra 15' of length, dual-sided hook and tape! I also checked the tape for accuracy, it was spot on! Your 35' Irwin Strait-Line tape just replaces my 25' in the door panel of my truck!
From irwin.com
Best tape ever
Would Recommend[This review was collected as part of a promotion.] The IRWIN Strait-line 35’ tape measure is the most versatile tape measure I have ever used. I am retired and do volunteer work with an organization building wheelchair ramps for people in need. The 35’ tape is the right size for these projects. The tape is marked on both sides, I never realized how useful this would be. The finger brake is great with better control than using a button or lever. Finally, I am so impressed how far you can ex...
From irwin.com
Good tape measure
Would RecommendEasy to read on both sides. Good tape measure we use frequently.
Heavy, bulky
Would RecommendIts nice having the measurements on both sides, thats quite handy. However for a 16' tape it is exceptionally heavy and rathy bulky, not very ergonomic at all. It is actually heavier than some of my 25' ft tapes. Big fan of Irwin products. Hope they redesign this one.
Well made.
Would RecommendNot a cheap piece, very well made, reinforced first few inches make a big difference as well as the finger brake.
Junk
This tape bent some how on like the 2nd day. Why are tape measures made so cheaply anymore.
Verified Purchaser
BEST TAPE MEASURE IN THE UNIVERSE
Would RecommendSAVED MY MARRIAGE
Clean out shopping carts before stacking
Would RecommendEasy to read both sides
Tape measure
Would Not RecommendLiked the tape if it had held up longer one month measuring windows every day and the tape starts to rip. Lowes should swap it for a new one but Noooo Lowes Said have to go to manufacture well I didn’t purchase it from manufacture 🤦🏻♂️
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I appreciate your feedback on the Tape measure and I'm sorry to hear about the issue. Your satisfaction is our top priority. Please ...

push tab broke
Would Not RecommendI purchased this tape measure because or Irwin's reputation and I have a hand disability so the size is easy to hold onto. Having purchase it Sept of '22 I expected it to last years. Having only using it a minimal amount, the push tab that is used to lock the blade broke, It appears it is only a hard plastic or rubber connection from the tab to the interior stop. I am not happy at all that I spend $35 for a tape measure for it to only last 8 months.
Poor quality
Would Not RecommendToo thin, snapped the first day at the 11" mark
Hello RoofGod, I appreciate your feedback on the IWHT39393S IRWIN STRAIT-LINE 25-ft Tape Measure and I'm sorry to hear it snapped the first day. ...

Great features poor quality
Would Not RecommendLove the features this tape measure offers especially the finger brake. Unfortunately after just 2 days on the jobsite the tape bent badly rendering it useless. I considered returning it for another one hoping it was a fluke but ultimately decided to get my money back. If they would improve the tape quality they'd have a real winner until then look elsewhere.
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Hello Darren. Thank you for your feedback regarding IWHT39395S. I am sorry to hear you are unhappy with this product and would be more than happy to ...