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Bulls Eye 1-2-3 Interior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart )

Ratings & Reviews for Zinsser Bulls Eye 1-2-3 Interior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart )

4.6
1398
Review
 4.6 out of 5
1398 Reviews


89% Recommend this product

Ratings may include incentivized customer reviews.

What Customers Are Saying

Customers overwhelmingly praise this primer for exceptional coverage and stain-blocking ability, with most noting one coat effectively hides previous colors and seals raw wood. The smooth consistency applies easily, dries quickly, and requires only water cleanup. Many highlight strong adhesion to challenging surfaces like glossy paint, plaster, and drywall without sanding. Users consistently report professional results on cabinets, floors, and ceilings. A small number report insufficient coverage on new drywall or severe stains requiring multiple coats. Overall, reviewers strongly recommend it as a reliable, versatile primer.

Customer review summary generated by AI, including incentivized reviews.
1398 Customer Reviews

Coverage

Would Recommend

I was excited to see how it covered the stains in my garage and it covered it so well!

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Recommended for easy, professional coverage

Would Recommend

Beautiful coverage with not much effort. Dried quickly and did not change when rained on an hour after application. The adhesion is uniform too without having to reapply repeatedly.

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Horrible low quality, drips, runs.

Would Not Recommend

Wow this stuff is awful! I was using it to cover over various shades of white sample paints on an already primed new drywall. This stuff is watery, thin, could not even cover whites without two coats. It's drippy, leaves roller marks like crazy. It's the worst primer I have ever used. You'll never cover up a dark paint color with this. Two coats just to cover whites. I will be going over it with the good drywall primer that has PVA in it. I thought I could cheap out just to cover some lit...

September 18, 2026
Verified Purchaser
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Response from Rust-OleumSupport

This is not what we expect to hear, Rose. To ensure the most accurate consistency of Rust-Oleum Zinsser Bulls Eye 1-2-3 Water-Based Primer it is esse... Read More

Rust-OleumSupportSeptember 18, 2026

Rustoleum

Good coverage

Great for repair jobs

September 18, 2026
Verified Purchaser
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Primering drywall

Would Recommend

I bought this to primer the drywall in bathroom it did it’s job

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Good coverage for moldy spots

Would Recommend

Covered some spots that looked like mold. No smell. Didn't do as good a job covering some ink marks.

September 17, 2026
Verified Purchaser
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A reliable favorite

Would Recommend

With proper surface prep, this really helps semi-gloss adhere properly to previously painted trim. It goes on fast and easy. I dread painting but this really helps a project go smoother and last.

September 16, 2026
Verified Purchaser
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Great product

Great primer. Used on extruded metal siding from the 60s before painting. The city tried to increase my taxes saying I added siding to the house. Nope. Just paint.

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Would Not Recommend

I also bought a can of used paint. It was kills paint. 72.00 as is. I shook it and it felt almost full. Opened it up a week later and it was almost all solid and full of rust. That was low of them to sell as is in that shape

September 14, 2026
Verified Purchaser
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Response from Rust-OleumSupport

Thank you for sharing your experience with Rust-Oleum Zinsser Bulls Eye 1-2-3 Water-Based Primer. Please note, this is not a Kilz product.
-Rust...
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Rust-OleumSupportSeptember 15, 2026

Rustoleum

Better than expected

Would Recommend

Great primer. Goes on smooth and drys very well. Would definitely recommend.

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Use it all the time

Great adhesion, covers evenly, dries fast.

September 14, 2026
Verified Purchaser
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