Ratings & Reviews for Zinsser Bulls Eye 1-2-3 Interior/Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-gallon )
Ratings may include incentivized customer reviews.
What Customers Are Saying
Customers overwhelmingly praise this primer for exceptional coverage and stain sealing, with most reporting that one or two coats effectively block stains, hide previous colors, and seal porous surfaces. Many highlight its fast drying time, smooth consistency, low odor, and water-based cleanup as major advantages. Reviewers consistently describe it as their go-to choice across diverse surfaces—drywall, cabinets, doors, and ceilings—citing reliable performance and professional results. A few report occasional issues with coverage on new drywall or adhesion to oil-based paint, though these represent a small fraction of feedback. Overall, most customers consider it a dependable, easy-to-use primer for all painting projects.
Customer review summary generated by AI, including incentivized reviews.Good quick coverage
From Bulls Eye 1-2-3 Interior_SLASH_Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart ) Verified Purchaser
Love this!
Would RecommendWe used this to paint the cinder block under the siding & our whole back looks brand new with only one coat
From Bulls Eye 1-2-3 Interior_SLASH_Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart ) Verified Purchaser
This stuff is great . . .
Would RecommendThe Primer I use on all my outdoor projects.
From Bulls Eye 1-2-3 Interior_SLASH_Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart ) Verified Purchaser
Best primer
Would RecommendReally good coverage.
Verified Purchaser
Good Primer
Would RecommendGood coverage! After primer, color went on really nicely.
From Bulls Eye 1-2-3 Interior_SLASH_Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 5-gallon ) Verified Purchaser
great coverage does as described
Would RecommendFrom Bulls Eye 1-2-3 Interior_SLASH_Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart ) Verified Purchaser
THIS STUFF JUST PLAIN WORKS GREAT.
Would RecommendDON'T MESS AROUND. GET THE GOOD STUFF, AND THAT MEANS BULLS-EYE 1-2-3. THIS STUFF STICKS TO ANYTHING INCLUDING GLASS. EXCELLENT RESULTS EVERY TIME.
Verified Purchaser
Primer as is has a slight blue hue
Would Recommendthe white color came out tinted very blue, HIGHLY recommend to tint your primer
Verified Purchaser
Good pricc gor quality paint
Would RecommendGreat pimer, only one coat to cover weĺl!
Verified Purchaser
Good product
Would RecommendEasy to remove & reseal lid. Smooth product.
Verified Purchaser
True to color statement
Good coverage and hides well
Verified Purchaser
Great primer
Would Not RecommendEven spread and didn’t even need more than 1 coat
From Bulls Eye 1-2-3 Interior_SLASH_Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart ) Verified Purchaser
Good primer
Would RecommendIt’s fine. Works like any primer. Not as thick as Kilz.
Verified Purchaser
Great product
Would RecommendSpreads great
From Bulls Eye 1-2-3 Interior_SLASH_Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart ) Verified Purchaser
Block Primer
Worked as expected for exterior block repair. Used primer, then the exterior paint. Looks great! So glad I used the primer first.
From Bulls Eye 1-2-3 Interior_SLASH_Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart ) Verified Purchaser