Ratings & Reviews for Zinsser Bulls Eye 1-2-3 Interior Multi-purpose Water-based Wall and Ceiling Primer ( 1-gallon )
Ratings may include incentivized customer reviews.
What Customers Are Saying
Customers overwhelmingly praise this primer for exceptional coverage and stain sealing, with most reporting that one or two coats effectively block stains, hide previous colors, and seal porous surfaces. Many highlight its fast drying time, smooth consistency, low odor, and water-based cleanup as major advantages. Reviewers consistently describe it as their go-to choice across diverse surfaces—drywall, cabinets, doors, and ceilings—citing reliable performance and professional results. A few report occasional issues with coverage on new drywall or adhesion to oil-based paint, though these represent a small fraction of feedback. Overall, most customers consider it a dependable, easy-to-use primer for all painting projects.
Customer review summary generated by AI, including incentivized reviews.The best
Would RecommendI recently bought this to paint our new home and the quality of this paint is very high . The house we bought had a theater room with black walls, priming the walls with this was so important as we wanted to paint the room an off white . This just made it easier all around .
Works great
Verified Purchaser
Excellent Primer
Would RecommendThis primer did a fantastic job on my walls. It covered great. Dried nice. Was easy to use and went on easily. The quality is excellent. The price was good. I would definitely use this product again. I would highly recommend this product to other customers.
From Bulls Eye 1-2-3 Interior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart ) Verified Purchaser
Product works great
Verified Purchaser
Great primer recommended by Lowes employee
This primer worked great to prep oil-based cabinets before repainting with latex paint. The new paint adhered very well. It covered easily.
From Bulls Eye 1-2-3 Interior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart ) Verified Purchaser
Works with pvc
Would RecommendWorks well for pvc used it on my pvc trim and it bonded well
From Bulls Eye 1-2-3 Interior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart ) Verified Purchaser
Not bad
Would RecommendDoes not cover as well as expected, but does adhere well and new paint adheres well to this product.
Verified Purchaser
Very happy with the stain hiding quality!
Verified Purchaser
Never disappoints
Would RecommendAlways covers any color
Verified Purchaser
Great product!
Would RecommendI bought this a month ago and it provided great coverage and blocked stains.
From Bulls Eye 1-2-3 Interior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart ) Verified Purchaser
Great coverage and a solid base for painting
Would RecommendGood stuff! This primer covered really well and provided an excellent base for painting. One tip: if you're trying to match an existing paint color, look into having the primer tinted. The bright white primer can make your finished color appear lighter, especially if you're not applying multiple coats. Overall, great product and I'd definitely use it again.
From Bulls Eye 1-2-3 Interior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart ) Verified Purchaser
Perfect combo for my projects
Would RecommendEasy to use, cured fast. One coat was sufficient.
From Bulls Eye 1-2-3 Interior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart ) Verified Purchaser
Very good coverage
Verified Purchaser
Primer exterior
From Bulls Eye 1-2-3 Interior Multi-purpose Water-based Wall and Ceiling Primer ( 5-gallon ) Verified Purchaser