
Ratings & Reviews for Zinsser Bulls Eye 1-2-3 Interior Multi-purpose Water-based Wall and Ceiling Primer ( 5-gallon )
Ratings may include incentivized customer reviews.
What Customers Are Saying
Customers overwhelmingly praise this primer for exceptional coverage and hiding power, with most reporting that one coat effectively covers dark colors, stains, water damage, and crayon marks. Reviewers highlight its versatility across drywall, wood, laminate, and exterior surfaces, noting quick drying, low odor, and strong adhesion. Many describe it as economical and easy to apply by brush, roller, or spray. Long-term users report 20-plus years of reliable performance. A few mention needing two coats on heavily worn surfaces or noting stronger odor, but these concerns are vastly outweighed by widespread satisfaction and repeat purchases.
Customer review summary generated by AI, including incentivized reviews.it works
same old product since yesteryear
From Bulls Eye 1-2-3 Interior Multi-purpose Water-based Wall and Ceiling Primer ( 2-gallon ) Verified Purchaser
Great product
Would RecommendDid a great job sealing after popcorn finish removed
From Bulls Eye 1-2-3 Interior Multi-purpose Water-based Wall and Ceiling Primer ( 2-gallon ) Verified Purchaser
Outstanding Coverage for ceiling NEEDS!
Would RecommendEasy to use, & the coverage for this project, just one coat did the trick!
From Bulls Eye 1-2-3 Interior Multi-purpose Water-based Wall and Ceiling Primer ( 2-gallon ) Verified Purchaser
Quality product at Good cost
Would RecommendQuality product. Nice bright white finish.
From Bulls Eye 1-2-3 Interior Multi-purpose Water-based Wall and Ceiling Primer ( 2-gallon ) Verified Purchaser
Works great
Would RecommendIt only takes one coat.
From Bulls Eye 1-2-3 Interior Multi-purpose Water-based Wall and Ceiling Primer ( 2-gallon ) Verified Purchaser
Worth the higher price
Would RecommendIt's getting cold here and the mini-split isn't installed yet so I wanted a primer that worked in lower temperatures. Zinsser says Bulls Eye 1-2-3 is good down to 35 degrees. It works really well: easy to roll or brush and goes on smooth. So far I've used it on bare drywall, bare wood, painted wood, and metal corner bead, all with good results.
From Bulls Eye 1-2-3 Interior Multi-purpose Water-based Wall and Ceiling Primer ( 2-gallon ) Verified Purchaser
Seems like good stuff.
Would RecommendSeemed fine to me. Used 3 buckets to coat my 10X16 garden shed, mostly with a paint sprayer.
From Bulls Eye 1-2-3 Interior Multi-purpose Water-based Wall and Ceiling Primer ( 2-gallon ) Verified Purchaser
great product
Did an excellent job
From Bulls Eye 1-2-3 Interior Multi-purpose Water-based Wall and Ceiling Primer ( 2-gallon ) Verified Purchaser
Works great to cover underlying discoloration
Would RecommendThis product works well to seal floors with previous pet damage.
From Bulls Eye 1-2-3 Interior Multi-purpose Water-based Wall and Ceiling Primer ( 2-gallon ) Verified Purchaser
just buy kilz
Would Not Recommendkilz is a little more money but covers so much better. this stuff paints like it's watered down. seeing a product thinking I can save a few bucks and end up spending more in the long run. lesson learned.
From Bulls Eye 1-2-3 Interior Multi-purpose Water-based Wall and Ceiling Primer ( 2-gallon )
Didn't work
Would Not RecommendIt didn't do what it was advertised to do. When I removed the painter's tape, much of the paint which was supposed to stick because of this product, didn't stick. It was not a good primer and I returned the remainder for a refund.
From Bulls Eye 1-2-3 Interior Multi-purpose Water-based Wall and Ceiling Primer ( 2-gallon ) Verified Purchaser
Let's see what we can figure out. As noted on the labeled instructions for Zinsser Bulls Eye 1-2-3 Water Based Primer, dries to the touch in abou... Read More

ehhh
Would Not Recommendused on MDF-needed to do 3 coats to cover properly
From Bulls Eye 1-2-3 Interior Multi-purpose Water-based Wall and Ceiling Primer ( 2-gallon ) Verified Purchaser
Thank you for reaching out and sharing your experinece! When applying Rust-Oleum Zinsser Bulls Eye 1-2-3 Water-Based Primer over a more porous surfac... Read More

Not good at all
Would Not RecommendBought this to seal some old drywall I had stripped popcorn texture off, as it has a dew water stains. I first used a grywall primer but the couple of water stains bled through. SO, I figured this would seal those small water stains. Well, I was thourolly disappointed. Not only did it fail to block those water stains, but it turned to yellow where it covered the old drywall. The first coat of drywall primer didnt even yellow on the drywall. I also am very upset about the sheen. It looks like sat...
From Bulls Eye 1-2-3 Interior Multi-purpose Water-based Wall and Ceiling Primer ( 2-gallon )
Thank you for reaching out, Trey! While Rust-Oleum Zinsser Bulls Eye 1-2-3 Water-Based Primer should have more of a flat sheen, it will not block wat... Read More

Excellent primer!
Would RecommendThis paint has great coverage! I used it on OSB walls and it worked great!
From Bulls Eye 1-2-3 Interior Multi-purpose Water-based Wall and Ceiling Primer ( 2-gallon ) Verified Purchaser
Thanks for sharing your experience. Zinsser Bulls Eye 1-2-3 Water Based Primer is a high hide water-based styrenated acrylic water-based primer-seale... Read More