Ratings may include incentivized customer reviews.
What Customers Are Saying
The product is generally well-received for its environmental friendliness, being made from 100% recycled materials. Many find it to be a quality, eco-conscious option. However, a significant number of customers have expressed disappointment with recent changes, finding the new version to be much thinner and rougher in texture compared to the previous formulation. While the product remains an affordable and convenient choice for eco-conscious consumers, the company may need to address concerns about the recent reduction in softness and thickness to retain its customer base.
Customer review summary generated by AI, including incentivized reviews.I picked this up not expecting it to bee good, but boy, was I wrong! This bath tissue is a good price, environmentally friendly, and does not let you down when you need it most...if you catch my drift! ;)
From influenster.com
Nah... so thin and doesnt make you feel clean after. Tears easily and you have to use more than normal brands to get the job done. I wouldnt buy it again. Its expensive for toilet paper that kinda stinks!
From influenster.com
Not much you can say about toilet paper but I am very satisfied. Some recycled paper tends to be very linty and melts when wet but this product is very agreeable from all corners and makes you feel better about helping the environment every step of the way
From influenster.com
Extremely soft!!!
Would RecommendI just recently got my first pack of Seventh Generation toilet tissue from Grove Collective. I am so pleased with the quality of the product. Not only is it soft and strong but I know that I'm not contributing to the deforestation of this planet.
From seventhgeneration.com
Does the job
Would Recommenda. Environmentally friendly b. Made in US c. Not overpriced a + b + c = No brainer to buy
From seventhgeneration.com
WHY PLASTIC WRAP????
Would Not RecommendI have been a customer of Seventh Generation products for over 10 years due to the environmental consciousness of the company and products. However, I am completely dismayed at the recent change for cases of toilet paper to be provided in PLASTIC WRAP. I am sure this is to reduce costs, but especially in this day and age when plastic waste is so clearly a major environmental problem, I can't believe SG has stooped to single use, non recyclable plastic, that most assuredly will end up in land fil...
From seventhgeneration.com
Hi there, thanks for this review. All of our single roll bath tissue will still come in paper wrapping. Unfortunately, we do need to wrap the multi-...
Good for the Earth, good for me
Would RecommendWe switched to 7th Generation to support a better product for the environment. There are a lot of complaints about comfort and other luxury qualities. Bottom line, this paper works well, it's comfy to use, and it's environmentally responsible. I'd recommend this to anyone who wants to help reduce plastic waste or to make a more conscious effort to care for our planet.
From seventhgeneration.com
Switching brads after several years
Would Not RecommendThe "upgrades" clearly had negative results in the quality, you can see that based on other reviews. Disappointed that I will have to switch products. Please bring back the old manufacturer & I will come back. Thanks!
From seventhgeneration.com
Ugh
It really does pain me to give any seventh generation product a bad review because I am a die heart user of almost all their products but I’m in the group of really disappointed customers after the changes they’ve made to the paper. Here’s to hoping it changes back..
From seventhgeneration.com
Smaller rolls
Would Not RecommendDisappointed with the smaller rolls. My household went through nearly one roll per day with this change. I've bought seventh generation tp for 25 years, mail ordered at first and again in recent years when my local stores don't stock it. Sorry to say I am now looking for another brand.
From seventhgeneration.com
Sorry to hear that our recent changes are not working well for your family. We wanted to make the paper a little stronger and softer. Rather than rais...
The change in this TP must be a Cost-Down
Would Not RecommendI’ve been using this TP for years, willing to pay a little more for the healthier alternative. (I even liked it so much that when my local stores stopped carrying the larger quantity packages I started ordering them online.) I just received my new order and there’s much more than the packaging that has changed. The paper feels and looks much thinner. It looks and feels like the paper has been rolled much more loosely to give the appearance of having the same diameter as the old rolls. I am incl...
From seventhgeneration.com
We're so sorry to hear you had this experience with our 100% Recycled Bathroom Tissue. The quality of our products are very important to us, and we'd ...
Hi, We did change the paper. We added more wood fibers per inch to help increase the strength and softness. I'm sorry that this did not feel like an i...
Disappointed with new TP
Would Not RecommendWe love this brand and the toilet paper has always been our favorite. Until now. The redesign is terrible- much thinner and rougher. Unfortunately we will be switching after all this time.
From seventhgeneration.com
Hi KRAQ, I'm sorry to hear that this recent change is not working well for you. We added some paper to this new design to make it stronger and softer,...
New paper is rougher
Would Not RecommendAs an environmentally conscious consumer, I'm a big fan of Seventh Generation products. This redesign is a little difficult to take; the paper is significantly rougher.
From seventhgeneration.com
Horrible
Would Not RecommendI've bought this for years and this new redesign stinks!!! Very rough and thin! Very disappointed, will be looking for new tp paper!
From seventhgeneration.com
Thank you for reviewing our Bathroom Tissue. I am sorry to hear about your disappointment with Seventh Generation and the changes we have made to our ...
After 15-years we're changing our TP
Would Not RecommendThe recent change in Seventh Gen TP are hideous. Rougher, thinner, and fewer sheets per roll. Marketing team needs to use product because package claims are out and out false. The same is true with the natural paper towels. Worthless.
From seventhgeneration.com
Hi Mary, sorry to hear that the new version of our bath tissue isn't working well for you. We have recently made slight changes to the manufacturing o...
too thin
Would Not RecommendI have been buying your toilet paper for my office building for the past 10 years. The new batch is so thin and rough, that I will be buying a new brand of recycled paper.
From seventhgeneration.com
Hi there! Thank you for your review. I am sorry to hear that you have a batch of paper that is thin and rough. We'd love to get some details from y...
Redesign is rough . . .
Would Not RecommendI agree with the other recent reviewers the redesign of the product is disappointing. I was quite happy with the product up until now. It was soft enough while also being environmentally friendly! The recent redesign resulted in the paper being rougher, enough so that I will likely switch toilet paper after years of using Seventh Generation. That means a lot because I am an extremely brand loyal person. It takes a lot to make me switch brands - typically, if the store was out of this brand, ...
From seventhgeneration.com
Hi there, thank you for your review and your feedback. We are so sorry to hear that the new upgrades to our bathroom tissue aren't working well for y...
Quality: Decreased Softness
I have been using this toilet paper for the past year or more, and after trying almost every other brand on the market, this was the best product for my sensitive skin. However, after I recently purchased a new package I noticed that the toilet paper has lost the quality balance between durability and softness. The softness has decreased and the printed floral pattern is rough to the touch. You claim in response to other reviews that you have increased softness by 25%, but that does not seem to ...
From seventhgeneration.com
Hi there. Thank you so much for your review. I am sorry to hear this updated version is not working well for you. We'd love to hear more feedback! ...
Quality has Decreased
Would Not RecommendI have been using seventh generation for years. I have extremely sensitive skin and issues with every other Toilet paper I have used except this one, that was until the product revamp. The new paper is very thin and extremely rough. I had to stop using it because it caused so much irritation to my most sensitive skin. I am still searching for a replacement.
From seventhgeneration.com
Hi Nicole, thanks for your review. That is very unusual, because the "revamp" we did actually increased the base weight of our bath tissue from 9 lbs...

Hi there, thank you for reviewing our bath tissue. Sorry to hear that this wasn't a match for you! If you have any other feedback or details you'd lik...