Ratings may include incentivized customer reviews.
What Customers Are Saying
This fire starter product is generally effective and reliable for starting pellet stoves and other fires, though some customers have noted issues with the recent formula change. The majority of reviewers praise the product's ability to quickly and easily ignite pellets and other materials, with many stating it is the best they have used. However, a significant number of customers have complained that the new gel-based formula is too thick and does not work as well as the previous liquid version, which they found more effective. Some also noted the product has become more expensive over time. Overall, the fire starter seems to be a useful and popular product, but the recent formulation change has been a disappointment for many long-time users.
Customer review summary generated by AI, including incentivized reviews.Pictured bottle is NOT what you get
Would Not RecommendThis Imperial product was my favorite for yrs. The display is NOT what you get. The original was a liquid and now is a gel. When you buy this product now it is a pink liquid and the bottle no longer looks like the display above. Gel is no where near as good as the liquid. Sadly you can no longer buy the original liquid form
Best Starter
Would RecommendGreat stuff. Hope you continue to have it available.
This product is great to light a fire place and get a fire started
Fire Starter
Would RecommendWe use this for our pellet stove. We have tried several others, but this Imperial works the best. Lowes seems to be the only place we can get it and only certain ones can keep it in stock. It starts quickly, soaks into the pellets to get a nice flame so the stove can be turned on faster than any others we have tried. Highly recommended.
best starting fluid ever
Would Recommendbeats the other fluids by far quick easy and doesn't take much to make it catch fire. The product is so good its hard to get at times as it sells so fast .
Pellet Stove starter
Would RecommendThe only product that works like it should. I have tried several brands without much success.
Best pellet stove firestarter on the market
Would RecommendI have tried several brands & this is by far the best Firestarter gel on the market. What I like about it is I can apply & light it then close the door and & just like that the fire lites in less than one minute. Other brands worked but with them I have to leave the door open for 3 to 4 minutes until the flames turn yellow which means the pellets are burning & then close the door. The Firestarter gel lights the fire without any smoke & I live in an urban area & if I do not use the gel my neighbo...
Superior lighter
Would RecommendHave tried other pellet lighter gels, this fires up quicker, burns hotter, and does not have explosive fumes as some.
Great starter
Would RecommendFirst time pellet stove owner My stove does not have an igniter this stuff worked awesome
Fire starter
Would RecommendGreat stuff! Clean, flows easily, and lights right away.
Easy to use and works well
Would RecommendThis brand (Imperial) works very well and seems to be easier to use than others I have tried. Some of the others I’ve tried have a larger awkward shape bottle that makes it hard to use without making a mess.
Works as described
Would RecommendGreat fire starter
Works Perfect.
Would RecommendI use this to light wood pellets for a bon fire. It works perfect and get the fire going quick. Will continue buying.