Ratings may include incentivized customer reviews.
What Customers Are Saying
This fire starter product is generally effective and reliable for starting fires, though some customers have noted issues with a recent formula change. The majority of reviewers praise its ability to quickly and easily ignite materials, with many stating it is the best they have used. However, a significant number of customers have complained that the new gel-based formula is too thick and less effective than the previous liquid version.
Customer review summary generated by AI, including incentivized reviews.Great product
Would RecommendStays in place while fire is lit.
Verified PurchaserSweepstakes
Works great
Would RecommendThis stuff works. No need for paper or fire starters. A must for pellet stoves.
Verified PurchaserSweepstakes
100 times better than expected!
Would RecommendDidn’t really have a lot of hope for this but I’m a novelty product weirdo...had to give it a shot. 10 wooded acres on a river, everything is humid/damp pretty much year round. I tested this on leaf piles, twig/small branch piles, and camp fires. Worded 100% of the time, much easier than some of the solid products I’ve tried in the past - and without the usual heavy startup smoke.
Verified PurchaserSweepstakes
Not impressed
Would Not RecommendThis product did not burn as anticipated when applied to logs or kindling.
Verified PurchaserSweepstakes
Pellet Stove Fire Starter
Would RecommendAutomatic starter never worked, this item has never failed to start the stove manually.
Verified PurchaserSweepstakes
Love!!
Would RecommendI use this as a starter for my pellet stove to get it lit faster. Awesome product.
Verified PurchaserSweepstakes
Quick starting gel
Would RecommendI was able to use this fire starter gel very successfully to get a large campfire started under very wet conditions. I found that the gel worked best after building the woodpile and leaving a space near the bottom where I could place very dry kindling coated with this gel below the main courses of wood. The gel ignited almost immediately and spread quickly via the kindling, drying the remaining wood from the inside. Within about 10 minutes, the pile had largely dried and was burning nicely. Grea...
Sweepstakes
I use it in a pellet stove. It burns long enough and doesn’t flare up like most accelerants.
Verified PurchaserSweepstakes
Gel Starter
Would RecommendNo mess, no vapors. Easy to use and in a squirt bottle.
Verified PurchaserSweepstakes
Great starter
Would RecommendBought this as a test run since my pellet stove does not have auto start. Out on pellets and it lit right up. Worked perfectly. Went out and bought 6 more bottles to get me through the cold months before they either sell out or remove from shelf before the cold ends.
Sweepstakes
Quick and Easy
Would RecommendIf you’re looking to fire-up your pellet stove quickly, you need this.
Verified PurchaserSweepstakes
IMPERIAL 1-lb Firestarter
Would RecommendI have used this for 4 years to help get our wood stove going in the morning. Makes it a lot easier to get the kindling burning. Would be lost with out it.
Verified PurchaserSweepstakes
Terrible and expensive
Would Not RecommendI have been using Smarter Starter Fluid (in a green 32oz can) but ran out. Lowe’s didn’t have the fluid I like, but had this stuff by Imperial so I gave it a try. I am using it to light Cowboy Charcoal. Now with the Smarter fluid I am able to get the Cowboy charcoal to light and burn very easily. This new stuff, when used in the same application is terrible. In using it as directed, I simply could not get the charcoal to stay lit and burn. I had to reapply this stuff three times (ended up ...
Sweepstakes
Good but expensive
Would RecommendGreat product. I use for lighting my pellet stove. Bottle goes fast though. Wish the price would come down.
Verified Purchaser
Flame on!
Would RecommendI used this product just to get my fire pit going. I only added a mall amount to an area and it help out a lot! Still use with caution since you do not want to get any of that gel on you. Otherwise works well
Verified Purchaser
My review is based on inventory control issues
Would RecommendFirst and foremost I like this product, it works well. I have used if your about 3 years now and have had not performance issues. Now on to Lowes failure of inventory control. I ordered this product online. Unfortunately my local store was unable to locate their inventory. Thankfully, about an hour after my order I had received a call from Lowes stating that they could not locate the product. The representative was professional and gave me inventory in other stores. This being said, I have h...
Verified PurchaserVerified Pro
