Ratings may include incentivized customer reviews.
What Customers Are Saying
This fire starter product is generally effective and reliable for starting fires, though some customers have noted issues with a recent formula change. The majority of reviewers praise its ability to quickly and easily ignite materials, with many stating it is the best they have used. However, a significant number of customers have complained that the new gel-based formula is too thick and less effective than the previous liquid version.
Customer review summary generated by AI, including incentivized reviews.Easy way to lite pellet stove
Would Not Recommendeasy to use
Little thick
Would RecommendWorks great
Efficient, inexpensive, fire starter that works!
Would RecommendInexpensive option that provides quick and dependable flame for getting the fire going. We use it in our pellet stove (when our igniter burned out and was on back-order) and we use it for campfires when we're camping.
Too thick.
Would Not RecommendFar too thick - it's more like Napalm than fire starter - going back to my old brand.
Hate the new formula
Would Not RecommendThey changed the formula for this gel starter. It used to be more liquidy, which worked well for my pellet stove. Now it's a very thick gel, almost like paste, that does not work nearly as well for me. Trying to find the the old stuff in the black bottles, but it's not so easy.
It's gel base products not liquidity
Hard to squeeze out and wasn't much help with starting a fire.
Its looks like a cooling jell.. so easy to use
I love that its more natural. Makes lighting my fireplace easier, and less smoking less fumes
Not Good
Would Not RecommendDoes not work well we have to use too much to get pellets started
Not worth the money
Would Not RecommendToo gooy lighter fluid works way better
Lights well but uses a lot.
Would Not RecommendAs a gel you use more of it than a liquid. Will probably only get 4 fires from this can.