Ratings may include incentivized customer reviews.
What Customers Are Saying
The Brita Longlast+ water filter is praised for its excellent water taste and quality, long-lasting filter life, convenient and easy use, cost-effectiveness, and environmental benefits. Many customers report the filtered water tastes great, with no unpleasant odors or aftertastes. The filter is noted to last for 6 months or more before needing replacement, much longer than standard Brita filters. However, a few customers have reported issues with the filter not lasting as long as advertised or not fitting properly in their pitchers.
Customer review summary generated by AI, including incentivized reviews.Not good at all
The first two order were great! Each were still working fine after 6 months. Ordered 4 more and each has been TERRIBLE!!! These 4 filters have basically stopped filtering after 2-4 weeks. They slow to a trickle for about a week then barely anything drips out after that. Contacted Brita who took all the info including bar codes and manufacturing date but that was it not even a sorry for wasting your money. So either Brita knows they are defective or don't care or both. And the water is not hard. ...
From brita.com
Disappointing
We began using this filter 24 days ago in an effort to increase the quality of our water given the recent lawsuit against the company. We fill our pitcher regularly throughout the day. At first the filter was running through quickly, now it is so slow--a couple of drips every now and then. It takes forever to fill the pitcher now, hours. I doubt our filter will last the month. 6 months seems like an impossibility. Given the price and what it was advertised as, I would not purchase this filter ag...
From brita.com
Thanks for connecting with us, and we're sorry to learn about the performance of our Elite Filter. Common causes include aeration, sediment in tap wat...
Tastes great, doesn't last
Water tastes best of any pitcher system I've had. But, the elite filter lasts a month or two--nowhere near the 6 months claim. Within about a month, water filtered through quite slowly. When I called Brita, agent just kept repeating it was either air pockets or too much "sediment" in my water. I don't think so. Other filters--including the old standard Brita filters--have lasted plenty longer. Still, the water tastes excellent.
From brita.com
Thanks for sharing your kind words about the taste of our filtered water. We're sorry to hear about the performance of our Elite Filter, and we're hap...
Stops Filtering
After a short usage, the filter stops filtering and needs to be constantly knocked around to get the air bubbles out. There is a design flaw with this filter and has a horrible user experience.
From brita.com
Thanks for trying our Elite Filter, Joey, and for the chance to assist. We know how frustrating it can be if it's not working properly, and we're sorr...
It's easy to use and keep it full so you got water
Got the picture, and can really tell the difference in taste. Just don't know if l need the regular filter or the one that you change twice a year??
From brita.com
Too expensive.
Too expensive. Go for other cheaper brands of water filtration systems. Tired of Brita scams
From brita.com
Product is the best we have used. others do NOT the longivity than Brita "EXCELLENT"
From brita.com
Filter replacement
I have a Brita elite and the filter last one month. I have been pricing them and the replacements are expensive!!! I would recommend it but the price of filters????
From brita.com
Ridiculously SLOW
I am so disappointed. This filter takes 40 minutes to fill! (2 rounds of tap water to get a full picture @ 20 minutes a shot) It's utterly ridiculous and buyers should be warned by Brita so they can be aware BEFORE they purchase this expensive product. I use filtered water to make coffee and set up my machine at night. I have to remember to start earlier just to fill the coffee maker reservoir and then get the picture filled to go back in the fridge. Unbelievable!
From brita.com
Hi there. We are sorry to hear that you were displeased with the filtering rate of our Elite Filter. Under normal circumstances, it should take no mor...
Do not buy this...does not fit with all putchers
Shame on Brita. They claim this filter works with all pitchers except Streams. I own an X not a stream. The filter clearly does not fit. Shameless cash grab by a big corporation. I intend on filing a consumer complaint.
From brita.com
We apologize for the inconvenience you've experienced while using our Elite Filter. Our filter is compatible with and designed to fit all Brita Pitche...
Light won't change.
The red light on the pitcher does not change to green after many times of filling and discarding the water. The filter is set correctly.
From brita.com
Our team noticed your post, and we can definitely help. Please accept our apologies regarding the issues you're experiencing with our Elite Filter, an...
It works!
I’ve used Brita regular filters for years. Our city water is so awful now that the regular filter wasn’t filtering out the chlorine and chemical taste. This elite filter is letting me enjoy drinking water again. It’s truly a great filter.
From brita.com
Doesn't fit properly
Doesn't fit. Water runs through to quick and doesn't filter properly for this reason.
From brita.com
We apologize for the inconvenience caused by our Elite Filter working too fast. We noticed your post and would like to help you with this issue. To en...
Long lasting filter.
Would RecommendThis product does a good job filtering my drinking water. And it lasts longer than the standard filter.
Verified Purchaser
Lasts only a month
These replacement filters do not even last 6 weeks. Unlike the original filter that came with the pitcher we bought in January (2023), the last one was a complete dud. Bait Nd switch? Bummer.
From brita.com
Thank you for taking the time to share your experience with our Elite Filters, Trish. We apologize for any disappointment you may have encountered due...
I’ve been using Brita products for over 20 years! I really enjoy the newer filtration system. My youngest son says he can taste a difference between Brita vs tap water, I certainly can.
From brita.com
Becomes extremely slow very soon
Though the product claims that it could last for 6 months, it became extremely slow after 2 months use, EXTREMELY. Much slower than the regular filter at any point of its lifespan. It is shared by merely two people and is only used to filter regular tap water (in California). We are using it with the regular 6-cup capacity Brita pitcher, and it takes more than 20 minutes to filter 1 round. What’s even worse is that this purchase comes with 4 filters. I honestly can’t imagine using this for the n...
From brita.com
Thanks for giving us a try, and we're sorry that you encountered slowness from our Longlast Filter. Longlast or Elite filters should take at most 10–1...
Odor from the Jug: new light Blue colored filter
I always used to wash my Britta Jug when I change the filter 6 to 8 weeks; BUT rinsed it daily, thouroghly when I refilled it. I never noticed any smell from the jug during the 6 weeks. With this new light Blue coloured filter, which lasts longer; within a few days I have noticed some sort of an odor as soon as I open the lid. Why? has the quality of palstic chagned? Is it because of the colored filter Vs the white? Or may be becuse I bought them in a store in bulk? The particular lot from wh...
From brita.com
longlasting
Would RecommendI like that I will only need to replace it every 6 months, whereas I used to replace filters every 2 months.
Verified Purchaser

Hello there! Thank you for letting us know about the slowness you experienced with our Elite Filter. We apologize for any disappointment caused, and w...