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Bulls Eye 1-2-3 Interior Multi-purpose Water-based Wall and Ceiling Primer ( 5-gallon )

Ratings & Reviews for Zinsser Bulls Eye 1-2-3 Interior Multi-purpose Water-based Wall and Ceiling Primer ( 5-gallon )

4.6
1429
Review
 4.6 out of 5
1429 Reviews


89% Recommend this product

Ratings may include incentivized customer reviews.

What Customers Are Saying

Customers overwhelmingly praise this primer for exceptional single-coat coverage on stains, water marks, and patched drywall. Most highlight smooth, quick-drying application with easy water cleanup and low odor, ideal for indoor projects. Many emphasize strong adhesion across wood, metal, drywall, ceilings, and semi-gloss surfaces, calling it their go-to product for all projects. A few note it may feel thin on new drywall, occasionally requiring two coats for full opacity. Overall, reviewers consider it reliable, professional-grade, and highly recommended.

Customer review summary generated by AI, including incentivized reviews.
1429 Customer Reviews

Not able to be tinted.

Would Not Recommend

Bought 5 gallons to go over yellow, green, and light purple. Can says it hides dark colors and stains. 2 coats of this and it’s still see through! Took some back to get tinted. 3 people and 45 minutes later they realize it is Not able to be Tinted!!! Tried to fool the paint computer but no go. I had to spend more money to get some we could Tinted!!!Lowes or Zinsser should look at this and get rid of the False description!!!

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Response from Rust-OleumSupport

Thank you for sharing your feedback, Roland. Zinsser Bulls Eye 1-2-3 is designed to seal porous surfaces and provide a uniform base for topcoats, but... Read More

Rust-OleumSupportSeptember 30, 2026

Rustoleum

Happy customer

Satisfied with purchase

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Go to

I use zinser 1,2,3 for ever project and have never been disappointedm it covers well and sticks. It's not the best at blocking heavy stains, but covers up a lot

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Great promer

Would Recommend

This worked perfectly as a primer.

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Would Recommend

covered stains well

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Primer perfect

Would Recommend

Bought about a month ago to prime cement wall before painting. It worked perfect to prepare and cover for the final color.

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Horrible Product

Would Not Recommend

This product was so bad. When putting it straight on drywall it soaked in. It looked like I put no primer on the walls at all. Put two coats on then needed a third. So instead of using it I put a sherwin Williams quote on and that looks so much better

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Response from Rust-OleumSupport

Thank you for reaching out and sharing your experience. When applying Rust-Oleum Zinsser Bulls Eye 1-2-3 Water-Based Primer to a more porous surface,... Read More

Rust-OleumSupportSeptember 29, 2026

Rustoleum

Coverage for stain blocking wasn’t as good as I thought it would be

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Response from Rust-OleumSupport

Thank you, Vincenzo, for sharing your experience with Rust-Oleum Zinsser Bulls Eye 1-2-3 Water-Based Primer. While this primer provides excellent adh... Read More

Rust-OleumSupportSeptember 30, 2026

Rustoleum

Response from Rust-OleumSupport

Thank you, Vincenzo, for sharing your experience with Rust-Oleum Zinsser Bulls Eye 1-2-3 Water-Based Primer. While this primer provides excellent adh... Read More

Rust-OleumSupportSeptember 28, 2026

Rustoleum

Would Recommend

I used this in my bathroom and sunroom. Easy to apply.

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Great coverage

Would Recommend

I used this primer to cover a red wall in my house. It did a great job of covering that dark red paint. Now the wall is beautiful. Excellent product.

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Great coverage

Would Recommend

Great coverage, reasonable dry time

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