Ratings may include incentivized customer reviews.
What Customers Are Saying
The detergent is praised for its excellent cleaning power and effectiveness even in cold water, resulting in significant cost and energy savings. Customers enjoy the fresh scent but dislike the overpowering "Mountain Spring" fragrance. Some report issues with staining, fading, and difficulty measuring the correct amount. Requests include larger container sizes, a powder version, and a dye/fragrance-free option. Overall, the detergent is considered a high-performing, cost-effective, and environmentally-friendly option that delivers excellent cleaning results, especially for cold water washing.
Customer review summary generated by AI, including incentivized reviews.Please make this in Clean Breeze scent!
Would RecommendI recently switched over from Tide with bleach alternative to see if we could save some money. I'm really disappointed that this isn't available in my favorite scent, "clean breeze." "Fresh scent" smells OK in the bottle, but to me it leaves the clothes smelling what I can only describe as "soapy." Mountain scent is too strong. "Clean breeze" is subtle and very pleasant! Please consider adding it to more Tide products!
From tide.com
Well water
Would RecommendWe have a well and discovered that Cold Water Tide works the best for us. We don't use warm or hot water to wash our clothes and well water is much colder so that other detergents just can't compete.
From tide.com
We Love tide,have tried other products has never happy, i always use tide,clorox bleach & downy. If u use cold water,will it still disnefect your whites ?
From tide.com
Best cold water detergent
Would RecommendI have tried other laundry products always come back to Tide Coldwater. I refuse to use warm or hot water for my laundry and Tide Coldwater is the only product I have been able to find that will clean well with cold water washing.
From tide.com
Dissapointed
Would Not RecommendReally not happy with Tide Coldwater. Love the smell but it did no better than regular detergent in cold water. My 3 year old had ketchup on his shirt and even after soaking the whole load for 30 minutes it was still there. I think I'll stick with a less expensive detergent and just pretreat the ocassional spot.
From tide.com
best rated laundry product 2011
Would RecommendI will be 60 this year and I have always had a fetish: I LOVE perfectly clean clothes. I grew up using Tide and it worked so great that I have used it forever. This year consumer reports said Tide Coldwater Liquid was the best product at the best price. then added: if it cleans this great in cold water, imagine how it will clean in other temperatures. (ps I've tested all products...I love Tide! thank you)
From tide.com
Cold Water Tide
Would RecommendAbsolutely the BEST cold water detergent on the market. I've tried many different brands throughout my 45 years of marriage but have always returned to Tide. Now I've got my adult children all using it b/c with Tide, there's never a need to second wash items b/c dirt and stains don't come out. Does the job the first time. Makes my life easier and my wash day shorter (which used to be everyday when my 4 kids were growing up).
From tide.com
Love it LOVE IT!
Would RecommendI love the Tide Coldwater!! What a difference in the rinse...the clothes don't have the soapy residue, or look dingy! My only problem is that I am having trouble finding the Fresh Scent. Mountain Spring abounds, but I prefer less scent remaining on my clothes. Thank you!
From tide.com
thank you tide
Would Not Recommendthanks for staining blue spots on clothes for my science fair project :)
From tide.com
love it!
Would RecommendI started using Tide for cold water when my daughter told me how much she loved it. I buy it all the time now. The frangrance is light and amazing, I fing myself smelling my clothes as I wear them! And my clothes come out clean! The only thing i want from Tide is a coupon for it!
From tide.com
tide cold water or even regular hot water
Would Not Recommendi am really unhappy with the tide these days i have had several items of clothing ruined from the detergent leaving blue spots all over them especially the lighter clothes a big dissapointment for me and i have been loyal to tide for 30yrs
From tide.com
I'm sorry you had blue spots on your clothes after using the Tide Coldwater. What you’re describing is unusual and I’m sharing your comments with the...
Horrible
Would Not RecommendI always wash with cold water so i assumed buying tide coldwater was the way to go. Big Mistake!!! Did not even touch any kind of stain. the macaroni stain on my daughters shirt remained in the same spot, none of my clothes looked remotely clean, and acti lift is a joke! I do not recommend this product to anyone
From tide.com
I'm sorry the Tide Coldwater isn’t cleaning as well as you expected. Please be assured Tide Coldwater has ingredients that will aid in typical coldwat...
Great for Darks
Would RecommendI bought Tide Coldwater for my dark clothes as I am a freak about maintaining my colors for as long as possible. I am the type of person that seperates all colors pinks, reds, blues...etc. I only use Tide Coldwater on anything with color and I love it. I also have very sensitive skin and have been using the Mountain Spring without any issues though I am going to try the Free now that its available. Thank you Tide for saving my darks and saving me money!
From tide.com
Tide Acti lift cold water
Would Not RecommendI was a loyal customer of the Original Tide for Coldwater (Not acti lift cold water) but due to not being able to find the original Tide for Coldwater I chaged to the one with Acti Lift. I do not like it. When I used Acti Lift Tide it ruined my clothes with streaks of stains like bleach stains. I continue to look for the original Tide for Coldwater but realize that you have discontinued making it. I would really like to see you bring back the ORIGINAL TIDE FOR COLD WATER without the Acti Lift.
From tide.com
Tide Coldwater ruined my clothes
Would Not RecommendI am not happy at all and cannot believe that Tide Coldwater ruined my light colored clothing. I wanted to start using only cold water for washing along with Tide Coldwater and it was a mistake. All of my whites and light colored clothing now have these blue stains on them that won't come out and turned the clothing a shade of blue. It is terrible.
From tide.com
2x Ultra Coldwater????
Would Not RecommendI had not been a Tide consumer until I tried the 2x Ultra coldwater based on the Consumer Rpts review. I absolutely loved this detergent, it made me a Tide lover! Please bring it back to market... I have moved on to Era's 2x ultra product.
From tide.com
What Happened?
Would RecommendI have been using tide for over 30 years. Throughout the years there have been many changes. Even though it cost more, I stuck with my tide. When I tried the 2x coldwater tide, and had to use just a 1/4 cup, I was thrilled. What happened? I find I am using more than a cup with this actilift. Bring back the 2x tide!!! Even the fragrance is different. Don't ruin a good thing.
From tide.com
Love Tide
Would RecommendThe coldwater Tide is very nice. Anything to save money. But, someone said they did not like the Mountain Spring, I love how it makes my clothes smell, but I use Downey with it. The two together make a wonderful clean smell.
From tide.com
difficult to measure accurately
Would Not Recommendthese changes to double and triple strength are driving me crazy. you can't easily see the measuring lines on the cup so we end up using too much. and everything has sticky dribbles on the top of my washer. just reduice this stuff to tablets: 1 for small load, 2 for med, 3 for large. cheaper shpping and less confusion.
From tide.com

I am sorry you were disappointed with the stain removal of the Tide Coldwater. I will certainly pass your comments along to the rest of the Tide team....