Ratings may include incentivized customer reviews.
What Customers Are Saying
The detergent is praised for its excellent cleaning power and effectiveness even in cold water, resulting in significant cost and energy savings. Customers enjoy the fresh scent but dislike the overpowering "Mountain Spring" fragrance. Some report issues with staining, fading, and difficulty measuring the correct amount. Requests include larger container sizes, a powder version, and a dye/fragrance-free option. Overall, the detergent is considered a high-performing, cost-effective, and environmentally-friendly option that delivers excellent cleaning results, especially for cold water washing.
Customer review summary generated by AI, including incentivized reviews.Cleaner clothes
Would RecommendI can get cleaner clothes in cold water with Cold Water Tide than I can using warm water with other brands plus I use less liquid. I save three ways,,on hot water,my clothes are super clean with all stains gone,plus save money. If you like your family looking their best with no greasy stains or faded shirts ,GO TIDE GO CLEAN!!!!
From tide.com
Give it a try!
Would RecommendI have used Tide products almost exclusively over the years,with satisfactory results. I had always considered Tide products better than the rest, but have been disappointed by all laundry detergents in particular. They either did not clean my clothes, as well as I felt they should, or stripped the color out of my clothes. When I saw Tide Cold Water in the stores,I was excited to try it, as I have always used cold water to clean all of my colored clothes. The fact that I am taking time to write ...
From tide.com
Pleasant Surprise
Would RecommendI had been bouncing around between different detergents AND liquid fabric softeners, trying to find something that didn't fade our clothes, or sour them after 2 hours in the washing machine in case I left a load to go to the store or something. I was wasting my money. I started with cheaper brands and worked my way to Tide Coldwater, sans the liquid fabric softener, I vouched for dryer sheets this time, because we are trying to save a little on our electric bill. I must say, I have experienced a...
From tide.com
Will NEVER use again!
Would Not RecommendTide Coldwater is the WORST product I have ever used! I used to be a loyal Tide user, but after using the coldwater I discovered random spots on my husband's work shirts, then again noticed bluish/purple spots on ALL our white load. This product cost my family hundreds of dollars to buy new clothes. (I always put the detergent in the water first then load the clothes in for those who question how I do laundry) This product is HORRIBLE. Don't waste your money!! You will end up buying a new wardro...
From tide.com
Horrible Product- Tide Ruined my bed linen
Would Not RecommendI never really use Tide because I had a bad experience in the past, but the store was out of All Free and Clear ( the brand I prefer). I decided to give it a try again, thinking maybe I was being paranoid. My BRAND NEW and EXPENSIVE ITALIAN SHEETS were RUINED by Tide Coldwater. They were 100% egyptian cotton and a light to medium purple color. I removed them from the washer yesterday to discover random light pink spots and discoloration. I do not own bleach and I have never even used it before. ...
From tide.com
We've extensively tested the Tide Laundry Detergent and wouldn't expect it to ruin your sheets or other garments. Please give us a call at (800) 879-...
Best Smell
Would RecommendThe fresh scent is by far the best scented laundry detergent. I tend to use Downy Unstoppables but never use them when I use this detergent because the scent is already so nice. Since this is a cold water detergent I only use cold water and all my stains are removed. I recommend this detergent to everyone.
From tide.com
Didn't work
Would Not RecommendI was so excited to use this because I've had bad luck with getting cold water to actually clean, but this detergent do any better than regular detergent. I'm not talking about stains either, just normal wear smells--like underarms, etc. :(
From tide.com
Sorry to hear you didn't care for the Tide Coldwater. I'll share your comments with the rest of our team. In the meantime, give us a call at (800) 8...
outstanading power
Would Recommendi just got tide Coldwater and is outstanding how nice does the work, my red color shirtb that i use for work got very clean and the red very vivid and quit the gray color that had also the house curtains got so white if this product is able of do this then could do much more in stains, we use to do our laundfry in cold water even in winter for care of the fabrics and is more easy to do than hot water, best regards from Santiago,Chile
From tide.com
Tide Cold Water Mountain Spring
Would RecommendI really love the Mountain Spring scent of Tide. It is less harsh than the Fresh Scent, which I really dislike. But I wish the local stores around where I live carried the Mountain Spring in the very big jug. The one with a pour spout. They do not carry it here, and I do not even know if Tide makes Mountain Spring in that size. All I can ever find in the large size is the Fresh Scent, So I always have to buy the small jugs of Mountain Spring. Otherwise this product is amazing, and I will not use...
From tide.com
Ruins colors
Would Not RecommendMy whole point of a coldwater detergent is to wash knit tops so they don't fade or shrink. I placed the detergent in the washing machine before adding my clothes. One of my light grey shirts touched the detergent, and now the areas of contact are pink! The shirt is ruined. No more Tide for me.
From tide.com
I'm sorry you had stains after using Tide Coldwater. What you’re describing is unusual and I’m sharing your comments with the rest of the team. Plea...
Pity it doesn't come in unscented
Would Not RecommendI just found out about Tide Coldwater, which sounds great. I do all my laundry in an HE front-loader on either the 60°F or 95°F setting, and would be happy to have a detergent designed for that. But I can't stand the scents used in most detergents -- I always get unscented... and Tide Coldwater isn't available in unscented HE. Oh well.
From tide.com
Thanks for your feedback and I'll let the rest of our team know you'd like to see the Tide Coldwater HE in an unscented version. We appreciate feedba...
Tide Coldwter
Would RecommendI love Tide Coldwater. I've been using it for quite sometime. As soon as it was available on the selves to purchase. Our clothes are so clean and fresh smelling. The Coldwater Tide is just as effective cleaning our clothes as any of the other Tide Laundry Detergents. Economically it's a good value. I'm going to continue to use Tide because it's the best product to buy.
From tide.com
Not worth it
Would Not RecommendSo I have always been a Gain Gal But considering I have the Tide Pen and the Stain booster I purchased the ColdWater Detergent. It smells AWFUL. All my clothes Smell like they have been sitting in a wet Basement. Yes that mildew smell... I cannot tell you how unhappy I was so, I washed them again and the smell became even stronger. I tried to return it to the supermarket i bought it from...no luck so now Im stuck with this stinky soap.SMH.. Thank you but no thank you tide
From tide.com
Wow...wouldn't expect the Tide Cold Water to smell so awful like mildew. We have strict quality standards and wouldn't expect this. Please help us l...
Tide Coldwater
Would RecommendTide Coldwater helps me reduce my energy bill. The only draw back is it's hard to find in my area. I hope this will change as more people discover how well it works.
From tide.com
Great for motor oil! WOW!
Would RecommendMy son is a mechanic, his first job,anyway he comes home with black motor oil on his jeans daily. I put tide on them in the am and wash them and lunch and they look new again. I was shocked the first time. He could care less, of course, but mom does. Thank you Tide Coldwater for making a mom proud. It also saves money and the environment. Can't beat it in anyway.
From tide.com
LOVE IT!
Would RecommendAlthough I sometimes have a hard time finding it in the stores, I find that my clothes are cleaner and my whites are MUCH whiter than any other product. I love it!
From tide.com
Amazing
Would RecommendI really love this product. I tend to get stains on my clothes and I get messy easily, so it's great to have a laundry detergent that not only gets my clothes clean, but also saves me some money on m energy bills. Keep up the good work, Tide!
From tide.com
Tide My Choice for forty years!
Would RecommendTide is the one and only laundry detergent for our household. I remember when you could get a box (all that was available) for .49 cents. Still does the job it always has, Cleans our clothes! Smells so good and no one breaks out, that happened 39 years ago when I had babies and LOTS of diapers!!! thought I could save $ on a less expensive brand, oh boy, major mistake. It's Tide for Me, Loyal
From tide.com

I'm sorry you had staining on your clothes after using Tide Coldwater. I'd like to assure you all of the ingredients in our detergents have been ex...