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Alpine Falls Laundry Detergent (23.1-fl oz)

Ratings & Reviews for Seventh Generation Alpine Falls Laundry Detergent (23.1-fl oz)

4.6
1149
Review
 4.6 out of 5
1150 Reviews


58% Recommend this product

Ratings may include incentivized customer reviews.

What Customers Are Saying

The product effectively cleaned clothes, leaving them fresh and bright. Customers praised the easy-to-use dosing system and the light, pleasant lavender scent. The concentrated formula was appreciated for its long-lasting and space-saving properties, as well as the eco-friendly features. However, some customers had issues with the dosing mechanism and felt the detergent was not as effective as other brands. Overall, the majority of customers were satisfied with the product.

Customer review summary generated by AI, including incentivized reviews.
1150 Customer Reviews

Great Detergent; but DO NOT TRUST the squeeze dose

Would Recommend

I find that this is as good as other Seventh Generation laundry detergents, which means it works Very Well. I love that it leaves no lingering fragrances or chemical odors. However, the correct "dose" is confusing. When I followed directions and used one squirt of detergent per load, the bottle was being used up much too fast. I measured the dose and found it was a bit more than a full ounce, not the .35 oz. one squeeze was supposed to be. Following the directions would have resulted in getting...

May 12, 2025

From seventhgeneration.com

Easy to use!

Love the easy dose cap! I never feel like I’m wasting product and don’t end up with any residue on my clothes. The scent is just light enough while still feeling fresh, not overpowering. My recent favorite of eco-conscious laundry products.

May 10, 2025

From influenster.com

Worked for me!

Would Recommend

I bought about 5 of these on clearance. That was about 1.5 years ago. I have no idea what people are doing but I got incredible mileage out of these and the easy dose worked like a charm. ¯\_(ツ)_/¯

April 10, 2025

From seventhgeneration.com

Doesn't get fabric clean

Doesn't actually get my clothes/linens clean. Clothes and bedding smell as if I didn't even wash them.

March 31, 2025

From seventhgeneration.com

Great product

Wow this product blew me away, it smells so good , it leaves fabrics feeling so soft, smelling good and extra clean. Since I started using it my home has an extra freshness and to top it all its affordable.

February 3, 2025

From seventhgeneration.com

Easydose Laundry Detergent!

I love the thoughtful design of this detergent's packaging—compact and easy to carry, which is ideal for my trips to the laundry room. The rose scent is light and pleasant, not overwhelming, and one squirt truly does the job for a regular load as promised. Since I’m sensitive to harsh chemicals, I’m grateful this detergent causes no allergic reactions. I’d recommend it to anyone looking for a gentle, health-conscious option that’s also friendly for those with mobility challenge.

October 26, 2024

From influenster.com

Poor bottle design

Would Not Recommend

I've been a long-time 7th Gen customer, and decided to try this product because of the smaller packaging. However, the bottle design is horrible. There's no way to "squeeze" out any amount because when I tilt the bottle, it just pours out. I have no way of knowing how much I'm using, AND it makes a huge mess--just like the larger bottles. So disappointing.

September 30, 2024

From seventhgeneration.com

Response from SeventhGeneration's Consumer Services

Thanks for being a loyal consumer. We're very sorry to hear that you didn't like the bottle of our EasyDose Ultra Concentrated Fresh Lavender Scent La...

SeventhGeneration's Consumer ServicesOctober 1, 2024

EasyDose cap does not function properly

Would Not Recommend

The easy dose cap does not work as advertised. The bottle says “squeeze drinks into dispenser or washer until liquid stop”. However the liquid does not stop if I keep squeezing. Whatever mechanism that’s meant to stop the liquid does not work. Liquid also comes out as soon as I turn it upside down even if I don’t squeeze. This makes it hard to put in a consistent amount of detergent. I plan to return it.

September 10, 2024

From seventhgeneration.com

Response from Seventh Generation Consumer Services

We’re sorry to hear this, the quality of our products is important to us. We’d like to gather more details about the product and your experience. Plea...

Seventh Generation Consumer ServicesSeptember 12, 2024

The Dispenser Does Not Operate as Described

Would Not Recommend

Unfortunately, the promised "easy dose" feature was a complete failure. When I opened the cap, laundry liquid began pouring out of the opening long before the bottle reached the completely upside-down position featured in Seventh Generation's video. I even tried to "prime" the bottle once or twice, but the laundry liquid just kept pouring out. With no way to easily dispense and measure the product, and no idea how much I ought to be using when the "one firm squeeze" instruction fails, I'm retur...

July 21, 2024

From seventhgeneration.com

Response from Seventh Generation Consumer Services

We apologize for any inconvenience caused by our Liquid Ultra Concentrate Lavender Detergent. Your satisfaction is our priority. Please reach out to o...

Seventh Generation Consumer ServicesJuly 23, 2024

Not 66 loads

Would Not Recommend

A firm squeeze held exactly upside down yields approximately 20 ml, not 10ml as stated on the label. This means, it’s dispensing a “heavy load” each time. The bottle only lasts about 34 squeezes and not 66. When a second squeeze is given without flipping the bottle back right side up, it dispenses about 15ml. Still not the 10ml. We tested this with multiple bottles and multiple squeezers. It’s hard to judge performance since we have been washing all our clothes with a “heavy load” dose. All we c...

March 10, 2024

From seventhgeneration.com

Response from Seventh Generation Consumer Services

We're very sorry to hear about this - it's not the experience we want anyone to have with our EasyDose Laundry Detergent, so we'd like to ask a few qu...

Seventh Generation Consumer ServicesMarch 13, 2024

Company is wrong, or lying, about measurement

The measurement is incorrect. A firm squeeze while holding bottle completely upside down yields approximately 20ml, not 10ml as stated on the label. According to the bottle, this is a heavy load and not a medium load. The bottle then contains only 34 squeezes, not 66. We measured this multiple times with different bottles and different squeezers. We really enjoyed the original bottle in the paper container, but had to switch to this when our store switched. It is NOT mess free. We had a lot le...

March 10, 2024

From seventhgeneration.com

Response from Seventh Generation Consumer Services

We're so sorry to hear you had this experience with our EasyDose Laundry Detergent. The quality of our products are very important to us, and we'd lik...

Seventh Generation Consumer ServicesMarch 13, 2024

Natural detergent

I am using this detergent because my skin is sensitive to other detergent and I feel this one is gentle on my clothes. It’s little on the pricey side and sometimes it takes more than usual amount to clean the clothes effectively but I am satisfied that it is plant based and free from fragrances which is the best part about it.

February 20, 2024

From influenster.com

Favorite detergents

I love these easy dose detergents from seventh generation! So easy to give one squeeze and you're ready to go. They're easy to pick up and use. This one has a very light scent. They're all pretty minimally scented. My husband gets reactions to a lot of detergents but this brand always works for him.

January 23, 2024

From influenster.com

Easy dose lid dose not work

Wanted to like this but the easy dose feature does not work and I poured probably 10 loads of laundry worth of concentrated detergent into my washer on the first load! I wish there were measurement instruction because I don’t even know how to go about using this product with a faulty cap

January 13, 2024

From seventhgeneration.com

Response from Seventh Generation Consumer Services

We appreciate your comments, and we're so sorry our EasyDose Ultra Concentrated Laundry Detergent packaging didn't quite work for you. We want to ask ...

Seventh Generation Consumer ServicesJanuary 16, 2024

Dispensing from this bottle is very wasteful.

Dispensing feature is very wasteful. The detergent continues to run over sides of cap after dispensing.

January 11, 2024

From seventhgeneration.com

Response from Seventh Generation Consumer Services

We're sorry to hear the cap on our EasyDose Ultra Concentrated Laundry Detergent leaks after you use it and we'd like to get more details for our Qua...

Seventh Generation Consumer ServicesJanuary 14, 2024

Flakes in soap

Would Recommend

What would be the flaky-looking particles in the bottle of soap I purchased? 50 oz. Clean with Purpose free and clear dish liquid

January 11, 2024

From seventhgeneration.com

Easy Dose Feature Did Not Work for Me

Would Not Recommend

I purchased this recently and the easy dose feature did not work as expected for me. The dispensing of the product was much more messy than I would have expected.

January 2, 2024

From seventhgeneration.com

Response from SeventhGeneration Consumer Services

Thanks for reaching out and being a loyal consumer with our Ultra Concentrated Laundry Detergent - we're sorry to hear the cap didn't meet your expect...

SeventhGeneration Consumer ServicesJanuary 8, 2024

Messy!

EasyDose is so messy. One squeeze and it overshoots the dispenser cup of my machine either lands on the floor or in the fabric softener space. Will not buy again. Not impressed with the cleaning power of this detergent either!

December 6, 2023

From seventhgeneration.com

Response from Axe Consumer Services

We're so sorry to hear you had this experience with our Easy Dose Laundry Detergent. The quality of our products are very important to us, and we'd li...

Axe Consumer ServicesDecember 8, 2023

Not so easy

Would Not Recommend

Easy to dose the entire bottle at once! I was so excited about this bottle. Flipped the cap, and the bottle just poured into the washer. Squeezed once and it just came out faster. Very disappointed. I thought I wouldn’t need pods anymore. I guess not

November 28, 2023

From seventhgeneration.com

Response from Seventh Generation Consumer Services

Hi, we're bummed to hear you weren't a fan of the packaging of our EasyDose Ultra Concentrated Detergent! We appreciate your feedback, and we'll make ...

Seventh Generation Consumer ServicesDecember 4, 2023

Beware - You Need to Measure

EasyDose squeeze feature does not work. Product runs and dribbles out of nozzle as soon as you turn it, so you have no idea how much comes out. I should have heeded the other reviews.

September 16, 2023

From seventhgeneration.com

Response from consumer services

Thanks for reaching out, we're sorry our Ultra Concentrated Laundry Detergent didn't work for you. We appreciate feedback like yours, and it helps us ...

consumer servicesSeptember 20, 2023