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Alpine Falls Laundry Detergent (23.1-fl oz)

Ratings & Reviews for Seventh Generation Alpine Falls Laundry Detergent (23.1-fl oz)

4.6
1149
Review
 4.6 out of 5
1150 Reviews


58% Recommend this product

Ratings may include incentivized customer reviews.

What Customers Are Saying

The product effectively cleaned clothes, leaving them fresh and bright. Customers praised the easy-to-use dosing system and the light, pleasant lavender scent. The concentrated formula was appreciated for its long-lasting and space-saving properties, as well as the eco-friendly features. However, some customers had issues with the dosing mechanism and felt the detergent was not as effective as other brands. Overall, the majority of customers were satisfied with the product.

Customer review summary generated by AI, including incentivized reviews.
1150 Customer Reviews

New Cap doesn’t work

I have been using this detergent for years. However the new green dispensing caps do not work. I have to squeeze air from the bottle to get the caps to dispense the amount required for a clean load. Otherwise, it dispenses a very small amount. Love the product, hate the new cap design.

May 11, 2026

From seventhgeneration.com

Love that my kids can use it

I absolutely love this laundry detergent. It's great for my 10 year olds to be able to do their laundry and not use too much detergent. The scent is nice and not overpowering. It cleans our clothes well and the smell is nice. The packaging is great as well and has been my new go to for a few months now!

April 27, 2026

From influenster.com

Green Cap = Thumbs Down

Would Not Recommend

The new green cap easy dose dispensing mechanism is a pain in the booty! Love the detergent, very displeased with the new cap! I replaced my green cap with the white from my previous bottle. I hope it lasts until you bring the white cap mechanism back! : )

April 7, 2026

From seventhgeneration.com

Response from Seventh Generation Consumer Services

Hi, thank you for sharing your feedback. We're sorry to hear how frustrating the new green cap has been, especially since you love the detergent itsel...

Seventh Generation Consumer ServicesApril 21, 2026

​"Incredible cleaning power in a compact, easy-to-

My overall experience with Seventh Generation EasyDose has been fantastic. The ultra concentration of this detergent is impressive; the bottle is small and lightweight, which makes storage on my laundry shelf much more organized compared to bulky jugs. I love the efficiency of the EasyDose technology—one squeeze provides the exact amount needed, so there is no guessing or mess. Most importantly, I value the seguridad (safety) of the ingredients, as it is a plant-based formula that is gentle on m...

April 5, 2026

From influenster.com

Soap: great; New caps don't work

Would Recommend

We've used this for at least two years. But the last three bottles we've purchased the caps didn't work. I had to dig an old cap out of our trash and swap it out with the new one...the detergent works great, just be sure to keep your old caps until they figure out what's going wrong in the manufacturing process.....

March 23, 2026

From seventhgeneration.com

Easy dose does not work

Would Recommend

I did a lot of research before choosing this product. I have only washed one load, and it seemed to be fine. On the second load, one squeeze of liquid detergent seemed to be more than I thought it should be. I measured and had squeezed 1/2 cup. The easy dose was supposed to squeeze out 2 teaspoons. So, if you buy this, you are going to have to figure out your own way of dispensing 2 teaspoons until the company redesigns the bottles.

February 25, 2026

From seventhgeneration.com

Pleasant scent, clean ingredients, smaller footpri

This ultra concentrated laundry detergent does a fantastic job cleaning my clothing and leaves a pleasant, faint scent which I prefer. It comes in a smaller bottle and takes up less space in my laundry room. I've repurchased this detergent many times and will continue to do so.

February 3, 2026

From influenster.com

I like it

I did try this product when it first came out and I really love the concept of the bottle, I like the size of it and I feel like it makes your clothes smell really good and I feel like the proportions are pretty good!

January 23, 2026

From influenster.com

Seventh generation

It smells good .effective cleans our clothes really good .its great for sensitive skins like my baby scents are not strong just enough.good product

December 21, 2025

From influenster.com

This detergent is always on my list to purchase.

I have used all the different scents for this detergent and love that little goes a long way. The bottle lasts me for quite some time and it does its job wonderfully.

November 3, 2025

From influenster.com

Concentrated on the earth and our needs

Very effective at cleaning! Our home has many individuals with allergies so it is nice that there is very minimal scent . It has a low environmental impact which we love and is a good value for the money . Love the convenient packaging .

October 28, 2025

From influenster.com

fresh and clean without being too strong

Love this detergent! 🌿 It smells fresh and clean without being too strong. A little goes a long way, and I like that it’s made with safer, more natural ingredients. My clothes always come out soft and clean

October 23, 2025

From influenster.com

I already recommended this brand all product

This is my favourite brand. I love this brand our product because they are not have any chemical violet for money for me good and very effectively our product I am recommend this brand on this product

October 19, 2025

From influenster.com

Clean At Last!!! Clean At Last!!!

I was pleasantly surprised by how well this product works! When they say it’s “ULTRA CONCENTRATED”, they truly mean it! The bottle is much smaller than one would imagine considering we are all programmed to expect a cup or more of product to be used in each use but this isn’t like anything else on the market! This product has an easy squeeze measuring cap that doses out exactly how much you need just with a simple squeeze of the bottle! Doing a larger load, give it 2-3 squeezes! The scent is tru...

October 3, 2025

From influenster.com

Our go-to detergent is the rose-scented one for it

The rose-scented detergent is our go-to choice—it’s my favorite fragrance, often mistaken for perfume, and I love that it’s eco-friendly too.

September 12, 2025

From influenster.com

Practical packaging, fresh scent, eco-friendly imp

Practical packaging, fresh scent, eco-friendly impact, strong effectiveness and great value for money – truly impressed! Love it, wanna ***

September 9, 2025

From influenster.com

Best laundry detergent, won't use anything else!

Anyone buying the huge detergent jugs is paying for water & wasting the environment. I've been using the ultra-concentrated for a few years now & feel better that I am doing my part for our planet.

September 1, 2025

From seventhgeneration.com

Measured Pouring problem

Have always liked and bought Seven Days laundry detergent. Glad I still had on old bottle before I tried to use this one. Product starts poring out before even straight upside down. One squeeze and it does not stop. Probably my technique is not great, but just poured it into old bottle and will measure into cap as before

August 15, 2025

From seventhgeneration.com

So wonderful for your laundry needs

Seventh generation easy dose ultra concentrated laundry detergent is a great way to do your laundry and feel good about the ingredients being used. It is very environmentally conscious, smells so good, is very affordable and effective, and is packaged in a way that you can see the clear formula. It is a product my family can’t go without.

July 9, 2025

From influenster.com

Great product

The compact packing and clean ingredients make this laundry detergent so worth it! The scent is clean and the value for the quantity is overall good!

June 21, 2025

From influenster.com