Ratings may include incentivized customer reviews.
What Customers Are Saying
The product is an effective stain remover and laundry pre-treater that works well on a variety of stains. Customers praise its cleaning power and versatility, using it for homemade detergent and general cleaning. However, some express concerns about recent formula changes, preferring the original unscented version. There are also strong customer requests for the discontinued liquid starch product to be brought back, indicating it was a highly valued item, especially among quilters and those who need heavily starched clothing.
Customer review summary generated by AI, including incentivized reviews.Please bring Sta-Flo Liquid Starch Back!
Would RecommendLove the product! Hate that you stopped making it.
From purex.com
It was amazing now it is terrible.
Would Not RecommendWe have used this for years and it was to go to product for stain removal and hand cleaning. With the reformulated product the scent is nauseating and it really does not do the job anymore. We actually threw one unopened bar out it’s so bad. Will never buy again, period.
From Summit Brands
You people are crazy
Would RecommendHave you lost your ever loving mind by discontinuing this liquid starch? I have used this for years and I am a quilter and I am frustrated. It must’ve been some man who didn’t have a clue that chose to discontinue this product. Bring it back.!
From purex.com
Bring back the Sta Flo!! I still start my jeans!!!
From purex.com
Great product/best starch every made!
Would RecommendI bought this product 3 weeks ago & now I’m seeing it will no longer be available. Help!!! It is a fantastic product and I don’t want to go back to spray cans.
From purex.com
Please bring it back!
Would RecommendPlease consider bringing it back. As a crafter and quilter, it was the best and affordable starch product I used.
From purex.com
Bring it back!
Would RecommendBRING IT BACK!!! I have a hard time believing that there wasn't a market for it, ESPECIALLY in the south, and for welders everywhere. Sounds like a decision made by a Suit in the northeast who's completely out of touch with the people who actually use their products. =(
From purex.com
Frustrated Quilter
Would RecommendI agree with the other quilter. I normally buy several bottles at a time as I use it in my quilting. Now, I cannot find it anywhere locally. Online, it is simply too expensive for me to purchase. Since it is such a great product, I am not sure why it is no longer available.
From purex.com
Bring back Sta fo
Would RecommendPlease consider manufacturing this product again! There is just nothing on the market like it..when purex bought the product, how could they consider ever discontinuing it...for crocheting and starching items, this is the best product and now your company has taken this amazing opportunity to offer such product, away from its beloved consumers
From purex.com
Stay-Flo cannot be replaced!
Would RecommendPlease, please, please, bring Sta-Flo back!!! I used it constantly when I was a student, and now that I'm retired I wanted to go back to starched clothes! I am aghast that such an indispensable product has been discontinued. I implore you, bring it back!
From purex.com
Changed
Would Not RecommendI have been making my own laundry powder since 2012. More recently, it isn’t performing the same. Now my husbands gym clothes come out of the wash still stinking. This was never an issue before. I remembered sometime after covid started, I had a hard time finding it for a while. So, I thought maybe they were bought by another company and changed the formula somehow. After searching online, sure enough it was. Now I’m at a loss for what to use.
From Summit Brands
Thank you for your purchase and sharing your feedback on Fels-Naptha. It is essential to our brand that you experience the same high-quality produc...
Why are you leaving me!
Would RecommendWe have been using and enjoying sta-flow for years! Being back sta-Flo!!!!!
From purex.com
We really need it back or the recipe
Please Please Please Please bring it back... nothing else will do. If you really aren't going to bring it back then maybe you could share the recipe, since you aren't using it.
From purex.com
Bring it back!!!
I am extremely disappointed that you have discontinued this product. Please bring it back to market, I relied on it
From purex.com
Thank you for your feedback, and I completely understand your disappointment. Sta-Flo Liquid Starch has been a favorite for many, and it’s always toug...
WHY?!?
Would RecommendPlease bring this back! I use it everyday for clothes and quilting projects.
From purex.com
Please bring it back
Would RecommendStaflo used to keep my jeans and shirts looking clean and wrinkle free. Now I have to use multiple bottles of low quality aerosol starches to get the same level of crisp I am accustomed to. Discontinuing this product was a big mistake and it leaves a hole in the market that is not filled with a replacement. Luckily I found a bottle in my grandmas sewing supplies. I will be able to starch a few more jeans before it is gone forever.
From purex.com
I miss the old scent!!!
Would Not RecommendI bought my first bar to get the stains out of my first baby's clothes and it worked magically! The smell was nostalgic and made me not mind cleaning all the tiny outfits. To my confusion when I bought the next bar the smell was awful. The cleaning power seemed a little weaker too, but that may have just been because I wanted everything clean faster so I could stop smelling it. Please go back to the better smell if at all possible!
From Summit Brands
Thank you for taking the time to provide feedback on our product Fels Naptha. We are sorry to hear that your recent experience with Fels Naptha did no...
I need it
Would RecommendI know I don’t speak just for myself but for all the Sta-Flo customers. We would love for y’all to bring back our favorite liquid starch!!!
From purex.com
Thank you for your feedback, and I completely understand your disappointment. Sta-Flo Liquid Starch has been a favorite for many, and it’s always toug...
Love my StaFlo!
Would RecommendI have purchased StaFlo starch for many years! Probably 40! Please bring it back! I’m lost without it for my Wrangler jeans!!!
From purex.com
Bring Sta Flo Back Please
Please bring it back!!! Those of us who used it religiously are lost without it. We have nothing on the shelves even close to Sta -Flo.
From purex.com

Thank you for your purchase and sharing your feedback on Fels-Naptha. It is essential to our brand that you experience the same high-quality product...