Ratings may include incentivized customer reviews.
What Customers Are Saying
The Brita Longlast+ Replacement Filter is generally well-received by users. Many customers praise the great taste of the filtered water, describing it as crisp and clean. The filter is also reported to be long-lasting, with several reviews mentioning it lasts up to 6 months before needing replacement. Some users, however, have had issues with the filter not lasting as long as advertised or the water filtration not being as effective as expected. Overall, the majority of reviews are positive, with customers highlighting the great taste, long lifespan, and environmental benefits of the filter.
Customer review summary generated by AI, including incentivized reviews.I hoped it would be great, it definitely was not.
I had hoped it would be great. The first few weeks the water tasted great. Then, it began to taste bad. I use the water in a stainless steel tea pot. The water leaves MUCH calcium buildup in the pitcher. I can use Zero water filters for months with no build up in my tea pot. I also dont like that the pitcher lid has an opening. I prefer it not. I keep a plastic cover over it to keep any dust, etc. out of the water. I'll be switching back to Zero water filters and pitchers.
From brita.com
Disappointed
I got the brita elite filter with jug a little over a month ago. Firstly, water came through the filter too quickly for it to have been thoroughly filtered. I made sure the filter was well placed and there was no leak through the sides but still the water was filtered out in less than 5 minutes. Secondly, the filter lasted only a month (not the 6 months advertised) before the jug sensor turned red.
From brita.com
Daisy, thanks for sharing this with us. We're sorry to hear you experienced fast filtration with our Elite Filter and that it didn't last long enough....
Longlast filter
Purchased the Longlast filter since the Elite was out of stock. It doesn’t filter anything, water pours into the dispenser like there’s no filter at all. I tasted the water and could smell the chlorine. Went out and purchased the two-month filters. Much better!
From brita.com
Thanks for sharing your honest feedback. We're sorry to hear you were disappointed with the performance of our Longlast Filter, and we want to help. P...
I bought the elite replacement filter and it lasted under 2 months. i am the only one using it.
From brita.com
Thanks for sharing your feedback, Rick. We're sorry to hear our Elite Filter didn't last long enough, and we want to help. Please reach out at 800-242...
DOES NOT FIT
I just received my 4 new filters and not one of them fit my old pitcher! The filter does not set and the water leaks around it. I am so disappointed! Now I have to put back the old filter and order the less effective product. I feel ripped off!
From brita.com
Oh no. Thanks for letting us know. We're sorry to hear our Elite Filters didn't fit your pitcher properly. Your frustration is understandable, and we ...
Doesn’t last a month!
I have bought (2) two packs of elite filters and the first one worked perfectly and lasted about 6 months. The second filter in that pack only lasted about a month- thought maybe it just malfunctioned or was a one off. When I opened the second two pack both filters didn’t even last a month. They only drained for about a week or so each, and now are not draining at all into my Brita. For the elite filters being significantly higher in price and having now 3 not work is very frustrating - I’ve tri...
From brita.com
Oh no, and thanks for sharing your grievance with us. We agree that this does sound very frustrating, and we're so sorry our Elite filters didn't last...
[This review was collected as part of a promotion.]
From brita.com
No great
The water run right through and is not filtering the water sorry I got this one
From brita.com
Zoe, thanks for sharing your review. We're sorry that the water is filtering too quickly with our Elite Filter and want to help. Please ensure you are...
Great tasting water
Our tap water tastes wonderful, my husband is drinking more water than he did with bottled water.
From brita.com
Easy piece-y
Would RecommendEasy piece-y. I've always appreciated the easy way which Brita allows pitcher users to change out the filter.
Verified Purchaser
Filter for Brita
Would RecommendIt last a few months and it works
Verified Purchaser
Returned to the original one
The last three i bought there was a smell that made the water taste and smell bad. I kept buying it thinking i was mistaken but other people smelled and taste it as well. I feel totally scammed by this product. Expensive little thing to end up just throwing away.
From brita.com
Thanks for sharing your review, Vic. It sounds very frustrating, and we’re sorry to hear our Elite Filter didn't provide the best-tasting water for yo...
[This review was collected as part of a promotion.]
From brita.com
We're happy with our Brita Water pitcher.
We've been using this product for years. It's helps reduce plastic bottle use. It saves on money and I don't have to worry about pulling my back out from carrying heavy water bottles.
From brita.com
Doesn't fit my standard pitcher. :(
I have always used standard filters and this wanted to try this. It doesn't fit my pitcher and just sits loose and the water goes in around it. I read that they should fit all pitchers so I'm confused and out of 20+ $$
From brita.com
Your frustration is understandable, and we're sorry to hear our Elite Filter didn't fit properly in your pitcher. n order to get a snug fit, first fin...
Bad Marketing
Marketing is confusing. Filter that came doesn’t say Elite anywhere on the packaging, rather it says long last.
From brita.com
We appreciate you sharing your feedback and are sorry the name change of our Longlast Filters didn't reflect on the packaging to be Elite Filters. We ...

Nick, thanks for sharing your experience with us. We're sorry to hear you weren't happy with the taste of your filtered water while using our Elite Fi...