Ratings may include incentivized customer reviews.
What Customers Are Saying
The Brita Longlast+ Replacement Filter is generally well-received by users. Many customers praise the great taste of the filtered water, describing it as crisp and clean. The filter is also reported to be long-lasting, with several reviews mentioning it lasts up to 6 months before needing replacement. Some users, however, have had issues with the filter not lasting as long as advertised or the water filtration not being as effective as expected. Overall, the majority of reviews are positive, with customers highlighting the great taste, long lifespan, and environmental benefits of the filter.
Customer review summary generated by AI, including incentivized reviews.Doesn't fit properly
Doesn't fit. Water runs through to quick and doesn't filter properly for this reason.
From brita.com
Lasts only a month
These replacement filters do not even last 6 weeks. Unlike the original filter that came with the pitcher we bought in January (2023), the last one was a complete dud. Bait Nd switch? Bummer.
From brita.com
Thank you for taking the time to share your experience with our Elite Filters, Trish. We apologize for any disappointment you may have encountered due...
I’ve been using Brita products for over 20 years! I really enjoy the newer filtration system. My youngest son says he can taste a difference between Brita vs tap water, I certainly can.
From brita.com
Becomes extremely slow very soon
Though the product claims that it could last for 6 months, it became extremely slow after 2 months use, EXTREMELY. Much slower than the regular filter at any point of its lifespan. It is shared by merely two people and is only used to filter regular tap water (in California). We are using it with the regular 6-cup capacity Brita pitcher, and it takes more than 20 minutes to filter 1 round. What’s even worse is that this purchase comes with 4 filters. I honestly can’t imagine using this for the n...
From brita.com
Thanks for giving us a try, and we're sorry that you encountered slowness from our Longlast Filter. Longlast or Elite filters should take at most 10–1...
Odor from the Jug: new light Blue colored filter
I always used to wash my Britta Jug when I change the filter 6 to 8 weeks; BUT rinsed it daily, thouroghly when I refilled it. I never noticed any smell from the jug during the 6 weeks. With this new light Blue coloured filter, which lasts longer; within a few days I have noticed some sort of an odor as soon as I open the lid. Why? has the quality of palstic chagned? Is it because of the colored filter Vs the white? Or may be becuse I bought them in a store in bulk? The particular lot from wh...
From brita.com
Great filter!
Love this filter! We've been using it for a couple of years. Our water has a very strong chlorine smell, and this filters it out. Water now smells and tastes great.
From brita.com
I wish I read the reviews before purchasing a pitcher with an Elite filter, which doesn't fit securely. Water just streams into the pitcher, which leads me to believe the water is not being filtered. Seems many others have had the same experience.
From brita.com
This certainly sounds disappointing and we're sorry that our Elite Filter wasn't a perfect fit. We'd like the chance to look into this and ask that yo...
Like filter lasting for 6 months
I am happy that I only have to change the filter every 6 months.
From brita.com
Water filter
Would RecommendThe water filter last around 6 months, and the water taste very clean without any aftertaste or any odors of chlorine. My cat also enjoys drinking the filtered water. And I've noticed the water stays fresher longer and my cat bowl then the tap water.
Verified Purchaser
Doesn't Filter AT ALL
I purchased FOUR long lasting filters thinking of inflation. Now I am stuck with all these filters. The water comes out so fast I can't even fill the reservoir halfway. I then checked the water quality and it is the same as the tap water. I am tempted to break open one but I do not have another proven filter. I decided to to open another one a few days later and it is the same thing. I have two proven duds and I use it now to water my plants. I went back to Zerowater!
From brita.com
Thanks for giving us a try, Suzy, and we're sorry to hear that our Longlast Filter filtered too quickly. Please ensure you're lining up the groove on ...
Bad design for older pitchers
DOES NOT HOLD IN PLACE WELL! Filter will float up when filling & have to hold down in place
From brita.com
Thanks for reaching out, and we're sorry that our LongLast Filter wasn't a perfect fit. So we can help get you back on track, please give us a call at...
When is Brita going to fix this issue (part II)
Interesting.... I took the time to write a rather long review on here on Jan 16, 2023, which someone from Brita responded to, giving me a case # to call them and discuss my issue, and now it appears to have been deleted along with quite a few others, and the star rating on this product seems to have gone up quite a bit... Weird! I'll say it again, these filters don't work. The original that came with my dispenser was fine, but the replacements have been terrible. They filter fine for a week or ...
From brita.com
Thank you for your feedback, Kyle. We’ve improved the performance of our Elite filters and believe the filters that slowed down were older models. So ...
Great
[This review was collected as part of a promotion.] Performed much better than I initially anticipated, and lasted even longer compared to older versions
From brita.com
Time saver
[This review was collected as part of a promotion.] The 6 month filter was a fantastic idea. So happy with it
From brita.com
Great product!
[This review was collected as part of a promotion.] Great product! Lasts long just as advertised. Water tastes great!
From brita.com
The best
[This review was collected as part of a promotion.] We use this filter for the second time and it is so good.
From brita.com
Granted, one doesn't know without a lab test, but
[This review was collected as part of a promotion.] I've been using these Longlast filters for a few cycles now, and it really makes me happy that I can feel confident in the water quality I'm ingesting. It may be confirmation bias, but the water really does taste better, and I drink a lot of it.
From brita.com
Great taste and long lasting
[This review was collected as part of a promotion.] Great taste and long lasting product. Works for more time and more efficiently
From brita.com
elite filter
[This review was collected as part of a promotion.] Filters water nice, but slow with filtering water through
From brita.com

We apologize for the inconvenience caused by our Elite Filter working too fast. We noticed your post and would like to help you with this issue. To en...