Ratings & Reviews for Zinsser Bulls Eye 1-2-3 Interior Multi-purpose Water-based Wall and Ceiling Primer ( 2-gallon )
Ratings may include incentivized customer reviews.
What Customers Are Saying
Customers overwhelmingly praise this primer for exceptional coverage and stain-sealing ability, with most noting it hides dark colors, water stains, crayon marks, and wood paneling in a single coat. Reviewers consistently highlight easy application with brush, roller, or sprayer, plus quick drying that speeds project completion. Many emphasize long-term durability, with users relying on it for over 20 years and reporting minimal chipping or peeling. A few mention needing two coats for extreme color changes, and some note strong odor. Overall, customers consider it a reliable, cost-effective choice for interior and exterior projects.
Customer review summary generated by AI, including incentivized reviews.Quick Dry
Would RecommendEasy to apply and quick dry time
Verified Purchaser
Good coverage
Covered imperfections well
Verified Purchaser
You don’t have to paint over and over on big stain
Would RecommendExcellent primer paint cover in 1 pass
Verified Purchaser
Cheaper to buy the 2 gallon than 1 gallon
Would RecommendGreat for covering of unwanted paint, stains, ect
Verified Purchaser
This primer covers great
Would RecommendGreat product
Verified Purchaser
good coverage
great product
Verified Purchaser
Awesome product
Would RecommendIt is the only primer we will use! It helps cover everything and helps paint or whatever we use adhere better.
Verified Purchaser
Good but not the best.
Would RecommendWe had heavy pollen and nicotine to clean. We used tsp and cleaned before using this. Certain areas we had to do two coats because it was bleeding through.
Verified Purchaser
Saves time, works great
Would RecommendExcellent adherence to semi gloss surface. No need for sanding
Verified Purchaser
This stuff works!
Would RecommendThis is a great primer. It will cover any surface, which helps cut down prep time.
Verified Purchaser
Awesome price for members.
Excellent product easy to use and covers well.
Verified Purchaser
The best all around primer
Would RecommendThis is unquestionably the best primer for walls and trims. It covers well, which is must for hiding deep colors, goes on easily and is ready to be coated by paint in an hour. I've been using it for almost 20 years and I have tried to use other primers but I always return to 1-2-3. Unless you need a specialized primer, e.g. a peeling situation or covering marker stains 1-2-3 should be your go to primer. Last but not least it carries a competitive pricing when compared to primers from Moore or Sh...
Verified Purchaser