Ratings may include incentivized customer reviews.
What Customers Are Saying
The product is highly effective at cleaning and eliminating tough odors, leaving clothes looking and smelling fresh. The Oxi formula is particularly effective at removing odors, and the detergent works well in both hot and cold water. Customers praise the product's excellent cleaning power and fresh, pleasant scent.
Customer review summary generated by AI, including incentivized reviews.It's regular laundry soap
Honestly its the same as any of the others of tide. Putting the "advanced odor" behind the name is to just attract people. It works the same as their other brands. I'll keep to myself regular purchases.
From influenster.com
Terrible scent
Would RecommendThis detergent is unparalleled in terms of cleaning. Unfortunately, the smell, reminds me of industrial cleanser for a bathroom or floor. Going back to the 90's, Tide with bleach powder, mountain spring and clean breeze, were such difficult detergents to chose between because they all smelled amazing. Now... if you want scent, you have to use Gain, which is TOO strong and does not clean as well as tide nor does it prevent fading and dinginess the way tide does.
From tide.com
Cleans
Would RecommendIt’s Tide
Verified Purchaser
Duh
Would RecommendIts laundry Detergent
Verified Purchaser
Try it
Would RecommendLove it works good on color clothes clean bright smell good
Verified Purchaser
I have used Tide or Gain for years. Tide is an outstanding clean and odor remover however the Tide Odor Oxi does not smell very good at all. I have been disappointed with Tides fragrance lines for quite some time now. Since you started reformulating the detergents the smell is so chemical like rather than clean. It’s pungent and difficult to mask with other products. I am sad to say that I am disappointed with Tides fragrance lines. I am debating not using Tide anymore after this container is em...
From tide.com
We're really sorry to hear you had this experience with our Tide Ultra OXI Liquid Laundry Detergent with Odor Eliminators. It must upsetting that the ...
Best product ever have
Would RecommendGood
Verified Purchaser
Cleans my sweaty clothes
Tide is my go to. I have 2 big dogs, I spend a lot of time outside getting super sweaty (running, walking, gardening/yardwork) and go to the gym needless to say sweat and stains are a part of who I am. Tide really helps eliminate smells, stains and really leaves my clothes feeling clean and soft. Tide is a quality product that is worth every penny!
From influenster.com
This stuff got me feelin right
Would Recommendthe first time I did laundry with this stuff I just wanted to go into air because its so slick and sexy I for real I would recommend this to anybody that just Trina be fresh this stuff got me so down bad owkye I needed to see my gf if you know what I mean
From tide.com
THE SMELL IS OVERWHELMING
Would Not RecommendWHILE THIS PRODUCT CLEANS CLOTHES WELL, WHATEVER THEY USE TO "REMOVE ODORS" PRODUCES AN OVERWHELMING SMELL ON EVERY GARMENT WHICH IS FAR WORSE THAN THE ORIGINAL ODOR IT'S MEANT TO REMOVE. WE WILL NEVER BUY IT AGAIN.
From tide.com
Thank you for sharing your feedback regarding Tide Ultra Oxi Liquid. We genuinely appreciate your input, as it helps us improve our products and servi...
Everything you could want
[This review was collected as part of a promotion.] This is everything you could want in a detergent. It has a great scent and makes my clothes soft. More importantly, it dissolves every time. I’ve never had issues with residue on my clothes with this detergent. The cap is marked for different load sizes, making the whole process effortless.
From tide.com
Stain remover
[This review was collected as part of a promotion.] I love how it lathers my clothes are so clean and fresh. Just a little goes a long way a very good stain remover love how I can do a whole load with just a cap full.
From tide.com
I use TIde often
[This review was collected as part of a promotion.] I like this old school detergent brand. My family has been using it for years as they change and add to their products my family tried each and one them. It removes stains quite well and gives a nice aroma of fresh and clean. Definitely a go to detergent
From tide.com
My favourite
[This review was collected as part of a promotion.] Tide been my favourite for long time! Makes my clothes very clean and smell amazing! They feel fresh and new again! Amazing packaging and quality!
From tide.com
Super useful for my busy mom life
[This review was collected as part of a promotion.] As a mom and a full time software engineer, laundry feels like a constant part of my routine and I need something that keeps up with real life. Tide Ultra Odor Defense with Oxi has genuinely been such a game changer for me. It removes stubborn smells from baby clothes, workout sets, and everyday outfits, and everything comes out looking bright and clean. The scent is fresh without being too strong and the clothes stay smelling good for a long ...
From tide.com
If you have kids who play sports, this is for you
[This review was collected as part of a promotion.] I’ve been using Tide forever. Actually, my mom used it! It is the best laundry detergent out there. The price point is great. I’m really loving the Tide Ultra OXI Liquid with Odor Eliminators. With sons who play sports, it’s the best!! It works great to clean and to eliminate odors.
From tide.com
Tried and true!
[This review was collected as part of a promotion.] Tide is definitely my go to detergent. It’s great at removing stains and odor. I’ve also never had an issue with sensitivity to any of the ingredients. I feel like it cleans my clothing well and I can usually get a coupon!
From tide.com
if you’re chill with a strong scent that won’t qu
[This review was collected as part of a promotion.] this tide ultra oxi is insane on stains lol, greasy food marks and old sweat? gone in one wash, no pre-treating needed. dissolves perfect, no clumps, pours easy, foams just right. but girl the ODOR?? it’s like someone dumped a whole bottle of specific perfume in there. it’s not awful but it’s LOUD and sticks to everything for daysss. i don’t hate it but i don’t love it either. if you’re chill with a strong scent that won’t quit, go for it cuz t...
From tide.com

Hi! We appreciate you sharing your feedback, and we’re glad to hear you find our Tide Ultra OXI Liquid Laundry Detergent to be an excellent detergent ...