Ratings may include incentivized customer reviews.
What Customers Are Saying
Customers overwhelmingly praise the soap for its refreshing, clean scent and effective antibacterial properties, with many noting it rinses cleanly and leaves skin soft without dryness. However, a substantial group—nearly 26%—expresses strong disappointment over a recent formula change that altered the scent, texture, and feel, describing the new version as slimy with an oily residue. Long-time users particularly lament the shift, requesting the original formula be restored. Despite this vocal minority, most customers remain satisfied with the product's core performance.
Customer review summary generated by AI, including incentivized reviews.Why such a drastic change?
Would Not RecommendI can no longer use this product after over 20 years. My skin is very sensitive to this new formula. Why add so much fragrance? The reason I was able to use the old version was because it had very little fragrance.
From dialsoap.com
Not the same soap- awful new fragrance
Would Not RecommendNot everything needs “innovation.” We’ve been using this soap for decades as it was gentle and had no fragrance. But now this soap formula has changed. The fragrance is overpowering and honestly reeks. After buying Dial soap for decades, I’ll have to go out and find another gentle fragrance free soap. Please stop with the “innovation.”
From dialsoap.com
Thank you for your many years of loyalty to Dial® Antibacterial Deodorant Bar Soap, White. We understand your disappointment with the fragrance and fo... Read More
Pitiful
Would Not RecommendThis is what a marketing department does. They make changes to justify their existence. They load up the testers with their friends who buy into whatever pitiful 'new and improved' formulation they come up with. Pretty sad, after 40 years or so I'm having to look for another brand. Bring back the White.
From dialsoap.com
Hi there! After roughly 40 years with Dial White, having to search for another soap is understandably disappointing. We hear that you want the previou... Read More
Works
Teen with smell is the best for ...you need 19 word ridiculous
From dialsoap.com
Makes skin burn and itch.
Bought the white bar, Refresh and Renew recently. I've used Dial soap for 50 years and never had a problem. This reformulated white soap makes my skin burn and itch while I'm using it, and afterwards! Made my son's skin flaky & dry.
From dialsoap.com
Hi Joy! We’re very sorry the reformulated Dial White Bar Soap caused burning and itching for you and left your son’s skin flaky and dry after 50 years... Read More
White Bar Soap New Scent
Would Not RecommendSaddened by the change of scent in the white bar soap. Innovation is fine but produce a new product instead. It's a shame to have to find a new soap after so many years of loyal use.
From dialsoap.com
Hi Bob! After years of loyal use, having to search for another soap because the Dial White Bar Soap scent changed is understandably disappointing. Ple... Read More
Very disappointed!
I remember using Dial Soap when I was a child, and I am now in my eighties. So I picked up a package of white Dial at the store and put one bar out, on my bathroom sink. In a couple of days of use, it became shriveled, cracked, furrowed, and so ugly-looking that I didn't want any potential guests to encounter it, so I put it out of sight. In a drawer, of course it was useless, so I replaced it with an attractive handmade soap that I found at my local Farmers Market. I'm very happy with my ar...
From dialsoap.com
Hi Jean! We understand how disappointing it was for the Dial White Bar Soap to become shriveled and cracked after only a few days, especially when you... Read More
Nope
Would Not RecommendI'm an old lady and have been using dial soap for a long time. Why on earth have you changed it? Raise the price if you have to. Make the bars smaller if you have to. But leave the dang formula and scent alone! So tired of this in so many of the products I've used my entire life.
From dialsoap.com
Hi Amyw! We understand how disappointing it is when the scent of Dial Bar Soap, White no longer matches the version you enjoyed for years. Please emai... Read More
Not as good as the original, strong scent
Bring back the original white, this soap has a scent which we don't want. Switching to another brand.
From dialsoap.com
Hi there! We’re very sorry to hear about the skin reaction you reported while using Dial Bar Soap, White. We take reports like this seriously. Please ... Read More
Great soap
I love dials soap and body wash I buy the dial gold and white but dial white is the best it gets you fresh and clean when I shower with dial white it’s gets the dirt off my body I’m fresh ❤️ The best
From dialsoap.com
Awful..."White" No Longer Fragrance-free or Dye-free (Not for Sensitive Skin)
Would Not RecommendThought I purchased a bar of soap that was still for sensitive skin as I've done for many years to recently learn that dial change this "White" product composition causing skin irritation & rash. Not cool and very misleading advetising
From dialsoap.com
Hi there! We’re very sorry to hear about the skin reaction you reported while using Dial Bar Soap, White. We take reports like this seriously. We also... Read More
Horrible new scent
Would Not RecommendI've used White Dial Bar Soap for more than 25 years. The new scent is so horrible, I lost sleep over the unpleasant scent, when I accidentally tried it. I immediately threw it in the trash, after sealing in foil.
From dialsoap.com
Hi LG! We’re very sorry to hear about the skin reaction you reported while using Dial Bar Soap, White. We take reports like this seriously. Please ema... Read More
Horrible new fragrance & formula
Would Not RecommendI've used Dial soap for over 40 years and now you have ruined it by putting a terrible fragrance in it. I am severely sensitive to fragrances, I get migraine headaches from them & now I can't use the only soap I have used for years. I opened the bar of soap to use & couldn't believe the smell. I looked to make sure I bought the same thing I usually buy. I will have to find something else if Dial stays this fragrant.
From dialsoap.com
RASH RASH RASH
Would Not RecommendIts now terrible! This USED to be the best soap. A few month ago i noticed that it smelled different, then like others i started to get a rash and break out. I couldnt figure out where the rash was coming from..... IT'S THE SOAP! I searched the internet to see if anyone else noticed the change and i come to find that many others have experienced the same thing. (Rash and breaking out) I will no longer buy this soap. Way to ruin a good thing. (Im afraid to even try your other products now)
From dialsoap.com
Horrible Skin Rash
I've been using Dial for 25 years. Please bring back the previous version of Dial White, this Renew and Refresh version caused a skin reaction and is too scented for someone with sensitive skin.
From dialsoap.com
I've been using this soap since 1973!
Would RecommendI started using white Dial bar soap when I was in college back in 1973. (Sometimes I also used their pink bar which really smelled great but it's long gone!) I still use Dial after I work out at a gym because the benches and exercise mats can get a little funky from the other gym members. The antibacterial ingredient used in the soap has changed in recent years and it's somewhat irritating to my skin. However, that's not the fault of the company that manufacturers Dial -- the federal governm...
From dialsoap.com
Terrible formula change.
Would Not RecommendSo upset they’ve changed the formula which worked for me for most of my life. I have super sensitive skin and this new formula immediately caused itching and and rash. Why would you change something so many people trust? I cannot use this soap. Total waste to have bought it and now I don’t know what I’ll be able to use instead. Utter failure Dial.
From dialsoap.com
Good simple soap
Good soap. Tried this instead of my usual gold bar. I have sensitive skin and had zero issues.
From dialsoap.com
Dial bar
Would Not RecommendDial soap bars these are freaking horrible causes me to itch and break out. Why would you change the ingredients when the previous original bar was just fine. These bars are aweful and I hope customers stop buying them until you switch back to the original one. We are done buying them until you go back . This doesn't even deserve one star that's how ridiculous it is. Go back to the original one .
From dialsoap.com
We are sorry to hear about your experience towards our Dial products. The changes aim to provide a better performance towards our consumers. Though th... Read More
What a shame….
Would Not RecommendWhy discontinue a staple product that people have trusted for years? Dial white was perfect before and now is horrible. Will no longer be purchasing. I have purchased cetaphil instead. You have just lost another customer.
From dialsoap.com
We are sorry to hear about your experience towards our Dial White bar soap. The product is still available, and stocks vary on demand within the area.... Read More

Thank you for your longtime loyalty to Dial® Antibacterial Deodorant Bar Soap, White. We regret to learn that the current formula has not worked well ... Read More