Ratings may include incentivized customer reviews.
What Customers Are Saying
The fabric softener has a pleasant lavender scent and leaves clothes feeling soft and static-free. Customers praise its natural, non-toxic formula that is gentle on sensitive skin. However, some report issues with the product's consistency, noting it can be thick and clumpy, leading to clogging in washing machine dispensers. A few also mentioned the scent did not last as long as desired. Overall, the majority of customers are very satisfied with this eco-friendly and skin-friendly product.
Customer review summary generated by AI, including incentivized reviews.Just use a little bit you don't need to use much
It is friendly environmental. The packaging is really cool. i've been in for a long time and I have no allergy to it. it's not expensive. I use a bottle for like two months. it smells so good.
From influenster.com
Great natural fabric softener!
Seventh generation is an amazing brand. I really enjoy the natural lavender fragrance of this fabric softener without the harsh chemicals. Softens clothes just like any other typical fabric softener. Good concentration, I don’t feel I need to add more just to get the same effect.
From influenster.com
No irritation
This is the only fabric softener I can use that does not irritate my skin, which is a huge plus for anyone with sensitivity issues. It leaves clothes exceptionally soft without any leftover residue or film, so fabrics feel clean and fresh after every wash. It rinses out perfectly and doesn’t leave buildup that can cause itching or discomfort. The softness is noticeable almost giving clothes a thicker, plusher feel while still remaining lightweight and breathable. Towels, sheets, and everyday clo...
From influenster.com
Smells like actual fresh lavender while making my
I have been using Seventh Generations lavender scented fabric softener for years! It does a great job with making my clothes feel nice and soft. The Fresh Lavander scent makes them smells so clean and lovely without being too powerful or masking. If it reduced static just a little more and was a just touch more concentrated (so you don't need to use so much) it really would be the perfect fabric softner!
From influenster.com
No irritation
This is the only softener I can use that does not irritate my skin . Leave the clothes super soft and no left over residue. Washes perfectly .almost gives the clothes a thicker softer feeling .
From influenster.com
Leaves clothes feeling soft and delicate
The most amazing fabric softener. Leaves my clothes feeling sooo soft and delicate! Has such clean ingredients and does the job for the buck! Amazing!!
From influenster.com
Sensitive skin look no further
My family has sensitive skin free and clear is our go to. This product makes our clothes feel soft. They have better ingredients compared to other brands.
From influenster.com
Too thick!!
Way to thick, had to mix 50/50 with water just to use up what I had. Not recommended at all for front loaders, would not even dispense in my softener dispenser. Had to clean out with vinegar.
From seventhgeneration.com
Sensitive skin friendly
As someone who has developed sensitive skin, finding a product like this has become important. I like that it does not baby any dyes or fragrances.
From influenster.com
Great Product
Finally received the softener without it being so thick you could not pour from the product bottle. TY
From seventhgeneration.com
Super clean and fresh finish!
Wow, loved this! Will continue to buy it and clean my clothes with it. I love how eco friendly it is. I can totally tell once my clothes come out and feel so good when on my body.
From influenster.com
Disappointed
I bought this a few weeks go, my second purchase, and suddenly the entire contents coagulated. Even adding water didn’t help.
From seventhgeneration.com
Consistency Too Thick!
Would Not RecommendI normally purchase the lavender fabric softener and have no issues. I was excited to see they made a “free and clear” version so decided to get this instead. The consistency, like many others have said, is so thick it barely comes out of the bottle. I wish I would have known this ahead of time and not purchased this one.
From seventhgeneration.com
Too thick
Would Not RecommendThis is a thick as cottage cheese. It is clogging up my softener dispenser. I have no choice but to continue to use it because I am on a limited income. Won't buy again
From seventhgeneration.com
Thank you for your feedback! We're disappointed to hear that our Liquid Fabric Softener - Free and Clear didn't meet your expectations. Please connect...
My favourite laundry brand !
I am a fan of Seventh Generation products. They are gentle and eco friendly. The lavender products are my favourite, then the lemon They are not cheap so I always stock them up when it is on sale.
From influenster.com
Oily spots
This fabric softener doesbnot smell like lavender, but that’s not a big problem. What IS a problem is the oil spots it leaves on my clothes. I had to rewash one shirt four times to get the spots out.
From seventhgeneration.com
We're so sorry to hear our Liquid Fabric Softener -Fresh Lavender Scent left oil spots. The quality of our products are very important to us, and we'd...
I bought a case of free & clear liquid fabric softener. It’s coming out like cottage cheese. It keeps clogging up my dispenser. I tried adding water to the bottle but it didn’t work
From seventhgeneration.com
Hi there - we're so sorry to hear about the texture of our Fabric Softener. Could you please email our team at SVG.support@unilever.com and provide re...
Makes everything so soft!
I LOVE this! LOVE! Like if you want a new laundry detergent and fabric softner, pick this. %100 will be satisfied! It majes anything and everything so soft. I can tell a difference when i use downy or snuggle and then this. It just so much softer. It smells so good! I cant get enough of this scent and the softness my stuff is!
From influenster.com
Love the scent
I love the lavender scented fabric softener. The only issue is there haven’t been any pour spouts in the last five bottles that I have purchased.
From seventhgeneration.com
Missing pour spout
I have been using this for years ever since I had an allergic reaction to Downy. I love the product, but the last 2 I bought from the store are missing the pour spout.
From seventhgeneration.com
Thanks for reaching out! While we're happy to hear you love our Fresh Lavender Fabric softener, we're sorry to hear the last two were missing the pour...

We’re sorry to hear this, the quality of our products is important to us. We’d like to gather more details about the product and your experience. Plea...