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Showcase Flat Ultra White Tintable Interior Paint Paint + Primer ( 5-gallon )

Ratings & Reviews for HGTV HOME by Sherwin-Williams Showcase Flat Ultra White Tintable Interior Paint Paint + Primer ( 5-gallon )

4.4
7123
Review
 4.4 out of 5
7128 Reviews


82% Recommend this product

Ratings may include incentivized customer reviews.

What Customers Are Saying

The Sherwin-Williams paint offers mixed performance. Some customers reported excellent one-coat coverage and easy application, while others found the paint required multiple coats, especially when painting over darker colors. The paint's consistency, drying time, and tendency to leave visible brush/roller marks were also issues for some users. Overall, the paint is a decent mid-range option, but may not consistently deliver on its premium pricing and claims of superior one-coat performance.

Customer review summary generated by AI, including incentivized reviews.
7128 Customer Reviews

paint

Would Recommend

it was returnable

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Good cleanup for dog slobber

Would Recommend

So far this is standing up to my 200 lb mastiff slobber!

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This paint has great coverage.

This paint has great coverage. I got the canvas tan color and I am very pleased with the results.

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Good paint.

Would Recommend

Good paint.

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Great coverage

Would Recommend

We selected a light pink color for our daughter’s room. We were covering a darker color. We were concerned about coverage and needing multiple coats, but this paint was great. We only needed one coat.

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Only 1 coat coverage if similar shade

Would Recommend

Paint is thick and easy to apply. Didn't have a lot of drip issues or anything like that. I was painting on a lighter color than my existing wall, so while I'm happy with the coverage (cuz I was gonna do 2 coats anyways) it's not always 1 coat coverage.

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not worth extra money

Would Not Recommend

not worth extra money its just paint. I left paint tape on trim for more than a few hours and when I removed it the new sw paint tore right off.

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Response from HGTV HOME by SW Support

We apologize you had an issue when using our product. If you would like to discuss your review further or have any questions, please contact us direc...

HGTV HOME by SW SupportMay 14, 2026

PaintOn

Just what I needed

Would Recommend

Love the color and love how it is self leveling

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Great paint but still need multiple coats

Would Recommend

Good paint. Perfect look. Requires multiple coats!

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My #1 Go To

Would Recommend

Love using this paint! It's a great quality and the only one I'll use for interior painting.

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Coats nice, quick dry

Would Recommend

Coats nice, thick

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Sherwin Williams ROCKS!

Would Recommend

This is the smoothest paint- leaves a really nice finish!

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Paint project

Would Recommend

Nice finish only one coat needed

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Best paint

Would Recommend

Great 1 coat coverage

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Easy to work with

Would Recommend

The finish looks perfect

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