Can this be painted?

PVC Trim & Mouldings require no painting for protection, but can be painted with 100% acrylic latex paint to achieve custom colors. Scuff sanding will optimize paint adhesion, but is not required. A second coat may be needed to achieve desired colors. To maintain warranty for custom colors in darker shades, use a heat-reflective paint (darker colors are considered any color that falls within the lightness (L) value of 56 to 0, with 100 being white and 0 being black).