Ratings may include incentivized customer reviews.
What Customers Are Saying
Customers are sharply divided over the recent formula changes. Most express strong dissatisfaction with the new scent, describing it as overwhelming, artificial, and physically irritating—causing headaches and allergic reactions that prompted many long-term users to switch brands. However, a notable group continues praising the cleaning power, particularly in powder form, citing superior stain removal and cost-efficiency. Some loyal customers accept the scent change to maintain cleaning results. Minor concerns include packaging redesigns and powder clumping. Overall, the scent reformulation has fractured customer loyalty despite maintained cleaning performance.
Customer review summary generated by AI, including incentivized reviews.Always will recommend
Would RecommendBack when I used cloth diapers around 2014 I learned (and everyone else in the community!) that tide powder is the only thing that *actually* cleans. I’ve never gone back.
From tide.com
Clean clothes without the irritation
Household staple when it comes to affordable laundry detergent that isn’t going to irritate my skin, damage my clothes, or affect my allergies because the original scent gives of a soft, linen aroma. The concentration is highly formulated to not only give your clothes a clean scent but pulls out dirt/stains like magic. Dissolves into the water instead of leaving clumps and streaks in your clothing. Easy to dispense the right amount with the handy detergent cup scooper for a mess free exchange fr...
From influenster.com
Hello! It is wonderful to hear that this detergent has become such an essential item in your home. We are delighted that its gentle formulation is kin... Read More
Well, I'd give this product 5 stars if they kept on making the old scented detergent that was my all time favorite. The new stuff isn't all that bad, at least I'd certainly buy it over the liquid kind which for certain I'd never buy again.
From tide.com
Thank you for sharing your feedback regarding Tide HE Powder. We appreciate your long standing loyalty to Tide and understand your preference for a pa... Read More
Saved my stinky washing machine
Around five years after getting my top load washing machine, it started stinking. Bad. No matter what I tried, I couldn’t get the smell out. Scrubbing it, hot water rinses, bleach, vinegar, baking soda. None of the normal techniques worked. I’d heard Tide powder was really good on stinky clothes, so I wondered if it would simultaneously get the odor out of the machine. I kid you not, within a week or two of switching to Tide powder, the odor was completely gone. It was able to eliminate the bu...
From influenster.com
Hi Ashley! We are absolutely thrilled to hear about your remarkable experience with Tide powder, especially in tackling such a persistent issue with y... Read More
If you want your stain-free clothes, this is for you
I like this.. It leaves my clothes really white and the dark colors are not affected. The stains come out quickly and without problems. The product dissolves really well. It is easy to use and the dose comes in the package instructions
From influenster.com
You’re almost there with the scent
Would RecommendYeh let’s face it, Tide is the best quality laundry detergent out there. Ten out of ten for cleaning. Smells really pleasant out of the box and while washing. Sadly the only fragrance note leftover on clothes is a strange woodsy note. Tweak the fragrance and tone down that particular fragrance ingredient (or eliminate it), and the scent will be 10/10 as well.
From tide.com
Scent is NOT great
Would Not RecommendI thought I was going crazy until I read other reviews. I have ALWAYS been impressed with the "clean" from Original Tide. I also enjoyed the smell of my things. I migrated to Tide Free about 10 yrs ago
From tide.com
Hello Dear Consumer. We hope you're doing great. Thanks for taking the time to leave your review. We're very sorry to hear you were unhappy with your ... Read More
Shrinkflation!
Would RecommendI appreciate a clean and effective powder option but I noticed my box shrank from 129 to 108 ounces! I will be exploring other brands in the future.
From tide.com
Please bring back the old scent
Would Not RecommendI still have a couple boxes stockpiled of the old Tide original powder from before the scent change around 2014/2015. I was told by P
From tide.com
Hi there! We appreciate you so much for your inquiry and request of reintroducing the old Tide Original scent. We truly value your feedback as a valua... Read More
Why mess with a good thing?
Would Not RecommendWhy mess with a good thing? We’ve used Tide for years. It’s all I grew up on and everybody use to say how great my clothes smelled. Not anymore…the smell of the original scent is awful. Coke found out the hard way back in the 80’s, that if you got a great thing. LEAVE IT ALONE! It’s not rocket science. Cleans clothes great smells great. Bring THAT back! On behalf of all of people who take pride in doing their laundry
From tide.com
Thank you for sharing your feedback regarding the scent of Tide Powder. We truly appreciate your loyalty to our brand and understand how important the... Read More
Powder for the Win!
Would RecommendNever going back to liquids, tabs or pods. Why? I did some research and the best format for cleaning clothes and keeping my front loader clean is using powdered laundry detergent. No residue, a Real Clean for my clothes, no heavy scent, dissolves completely, easy to use. My clothes have never been cleaner or looked better. Please don't discontinue the Original Powdered Tide!
From tide.com
Unhealthy
Would Not RecommendI think the last time you changed Tide powder detergent, the chemicals in tide are so strong they are making womens faces droop. I think your tide interferes with hormones in the body. I wish you would go back to the tide 10- 20 years ago. It worked great then and women in their 40's didnt have so many hormonal problems. Whatever you added in your last powder detergent change was too strong for the human body to detox. We don't need stronger detergents. They work fine, they worked fine 20 years ...
From tide.com
Thank you for sharing your thoughts with us, Catya. Ensuring the safety of our products and of the people who use them is fundamental to everything w... Read More
Where has all the powdered Tide gone?
Would RecommendWe have used Tide for years. We have not found a local store that even has the large boxes of Tide Original (False advertising!!! It is NOT the great, wonderful original.) powder. Why don't they carry them anymore? We keep using Tide even though you keep changing it, because we can still tolerate the perfumes you use. That doesn't mean we like them, but they don't cause massive allergic reactions like the perfumes in your competitor's products.
From tide.com
New formula is terrible!!
Would Not Recommend[This review was collected as part of a promotion.] The old formula powder original tide was GREAT. The new formula smells like cat urine and they've removed the lipase, so it no longer removes greasy stains, smells and body oil. Can Tide just stop changing everything that's worked for so long?! This used to be my absolute favorite detergent, but the changes they've made had rendered it useless and stinky. They keep going up in price and reducing how well things work.
From tide.com
We're sorry to hear this, and we're happy to help. Our formula hasn't changed in the fashion you think it has and the formula remains the same except ... Read More
Tide powder
I wanted to stay away from microplastics from the pods. This powder was the answer. The scent is great and it's highly effective at removing stains. It's an average value for the money.
From influenster.com
Tide powder original
Would RecommendOnly one that really works without overpowering scent. Works great in front loader
From tide.com
Cured smelly washer, but don't like the old scent.
Would Not RecommendWe bought powder for the first time in a while to see if it cured a smelly front loader. It did. But, it doesn't smell anything like I remember. Liquid smells so much better. Sigh. Can't win.
From tide.com
Matt, we're so very sorry that our Tide Powder doesn't have the same exact fragrance you have come to know, love, and trust over the years. As you can... Read More
Matt, we're so very sorry that our Tide Powder doesn't have the same exact fragrance you have come to know, love, and trust over the years. As you can... Read More
Matt, we're so very sorry that our Tide Powder doesn't have the same exact fragrance you have come to know, love, and trust over the years. As you can... Read More
The only laundry soap I can use
Would RecommendThe real “original Tide” in powder form is the only detergent I’m not allergic to. All liquid laundry soaps give me a rash and I haven’t been able to figure out exactly what ingredient or ingredients cause my horrible reaction. Any box with the OXY label, even in powder form, gives me a violent reaction. I will acknowledge OXY cleans well, but not worth the all over rash. It seems the company keeps trying to “improve” TIDE but I like the TIDE of 25 years ago and wish they’d go back to that.
From tide.com
Miss the old scent
Would Not RecommendPlease give us an option to buy the old scent! I've tried to get used to it, I only use Tide it's the best, but I just can't stand the new smell. And I REALLY miss the old one. I use free and clear now but I'd rather the real original. This is like "New Coke," I'm sure some people like it but others would like the old option back! Again, excellent at cleaning clothes but I can't stand the new smell.
From tide.com
We appreciate your loyalty to Tide, and for sharing your thoughts with us. Feedback like this is very important to us, so we'll be sure to let the res... Read More

Hello there! It sounds like you had a very impactful experience with powder detergent during your cloth diapering days, and that insight has stayed wi... Read More