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Biobased Deep Clean Fresh Lavender HE Laundry Detergent 90 Loads 135 -fl oz

Ratings & Reviews for Seventh Generation Biobased Deep Clean Fresh Lavender HE Laundry Detergent 90 Loads 135 -fl oz

4.8
3632
Review
 4.8 out of 5
3632 Reviews


69% Recommend this product

Ratings may include incentivized customer reviews.

What Customers Are Saying

Customers overwhelmingly praise this laundry detergent for its fresh, authentic lavender scent and exceptional cleaning power. Reviewers consistently highlight the delightful fragrance as light and natural, not overly perfumed, with many noting it leaves clothes smelling clean and calming. The plant-based formula effectively removes stains while remaining gentle on sensitive skin, making it a preferred choice for eco-conscious households. Most customers report visibly clean, odor-free results and express strong loyalty to the brand. A few mention the scent fades quickly after drying, though this rarely impacts overall satisfaction.

Customer review summary generated by AI, including incentivized reviews.
3632 Customer Reviews

Fragrance done right

I love the scent of lavender in this product. It is pure essential oil. It does a good job of cleaning and I like the non toxic properties. So many other products miss the mark with cheap and overwhelming fragrances.

July 8, 2026

From seventhgeneration.com

Wow!

Would Recommend

I have sensitive skin. For years, I used Free and Clear detergent but I missed that lavender smell. I tried using gentle scent beads, but they made me break out. I stumbled onto this brand and I was amazed. It smells like essential oils, not chemicals- reminds me of my grand mother. It leaves things feeling stripped and clean, although I like to add a splash of vinegar too. The price isn't offensive, either. I've heard a lot of complaints about the cap, but I just use a old measuring cup to avoi...

September 25, 2024

From seventhgeneration.com

Disappointed

Bought this plastic jug of laundry detergent locally when I ran out of Tru Earth ultra concentrated Eco-Strips, which I buy online and love using. (I did use Seventh Generation products for YEARS before I found a better alternative WITHOUT PLASTIC.) So now I have 90 ounces of this liquid detergent, and can’t even find the line inside the cap to measure the correct amount for my washing machine.

May 5, 2024

From seventhgeneration.com

Great detergent, design of cap is poor.

Would Recommend

Love the detergent, but the cap does not contain any measurement lines. So the instructions that say to Measure to line 3 for medium loads are kind of useless.

January 5, 2024

From seventhgeneration.com

Flawed new cap!

Would Not Recommend

Your new cap is a fiasco! I'm taking the time to write this because I love this detergent. But the current cap, sadly, is a deal breaker. I have to wipe detergent off the cap each time. Otherwise it drips down the side (see photo) and builds up around the top--leaving a sticky mess on the shelf and my hands the next time I grab the bottle.

June 27, 2023

From seventhgeneration.com

Response from Consumer Services

Thanks for reaching out! While we're happy to hear you love our Fresh Lavender Scent Laundry detergent, we're sorry to hear product is leaking from th... Read More

Consumer Services June 27, 2023

Please Bring Back the Old Cap!

Would Not Recommend

I love this detergent and have used it for years, but the design of the new cap is so terrible that you have to wonder who thought it to be a good idea? It drips like crazy and I have to clean it every time I do laundry. I'll be buying a different brand from now on.

May 16, 2023

From seventhgeneration.com

Response from Consumer Services

Thanks for reaching out! While we're happy to hear you love our Fresh Lavender Liquid Laundry detergent, we're sorry to hear the cap drips and we'd l... Read More

Consumer Services May 17, 2023

The cap is horrible

I've used this laundry for several years and have in the past loved the product. It works well in both scented and unscented versions. However, the new cap is TERRIBLE. Please please please bring back the the old cap. The new cap pours from the inside rim and the outside rim and drips EVERYWHERE. I will be buying different brands until this cap is fixed. The old caps worked absolutely perfectly. PLEASE FIX THE CAPS.

May 15, 2023

From seventhgeneration.com

Response from Consumer Services

Thanks for being a loyal consumer with our Fresh Lavender Laundry detergent. We're sorry to hear your not a fan of the new cap, and we'd like to ask y... Read More

Consumer Services May 16, 2023

Would Not Recommend

This laundry detergent used to be ok but now it has changed. And not for the better. The lid leaks everywhere and the new formula… it gave my friend and allergic reaction. I am mad and will not be using this brand again.

April 13, 2023

From seventhgeneration.com

Response from Consumer Services

Thanks for reaching out, we're sorry to hear of the experience you had with our Fresh Lavender Laundry Detergent. We'd like to understand this better ... Read More

Consumer ServicesApril 14, 2023

Detergent does the job, but the new cap is a mess!

This detergent does the job and I've been using it for years, but like other reviews, this updated green cap is a pain. I can't see the line markings on the lid because it's green: I could see the lines when the cap was clear. Also, the cap makes it all a MESS! Why change the design when you had it right, Seventh Generation? It's as if they update design without actually trying it themselves. I hope they see these reviews and change it back!

April 8, 2023

From seventhgeneration.com

New Formula is causing a reaction for me

Would Not Recommend

Have used this product for over a decade, my favorite detergent by far until now. The new green cap isn't what's bothering me though - it's the subtle, unannounced formula change which is causing an allergic reaction for me. I am covered in hives.

March 13, 2023

From seventhgeneration.com

Response from Consumer Services

We're so sorry to hear you had this experience with our Fresh Lavender Laundry detergent, and we'd like to ask you some questions - please reach out t... Read More

Consumer Services March 15, 2023

Terrible new Green cap!

Would Not Recommend

New green cap is the worst design I’ve ever seen. Whoever thought this cap was an improvement ought to be fired. Green cap leaks, has no measurement lines - and if I’m supposed to be removing the two parts of the green top, it is impossible to do so. I have arthritis (maybe your designer should have considered this). I’ve purchased Seventh Generation laundry detergent for years; however, I won’t buy it again. So goodbye to your product and its terrible packaging design.

February 3, 2023

From seventhgeneration.com

Response from Consumer Services

We're so sorry to hear of the inconvenience you had with our Fresh Lavender Laundry Detergent, and we'd like to make this right. Please reach out to o... Read More

Consumer ServicesFebruary 22, 2023

Horrible New Green Cap

Would Not Recommend

I have used this detergent for quite some time and been happy with it. However, the new green cap is absolutely terrible...bad enough for me to switch to a different product. The instructions say to fill to "Line 3" or "Line 5" and there is not a "Line 3" or "Line 5" on the cap. There aren't any measuring lines on the cap...so no clue how much to add to the laundry. It's also very messy, with the detergent dripping out when you put the cap back on. It's a terrible step back in packaging. I...

December 7, 2022

From seventhgeneration.com

Response from Consumer Services

Hello, we are sorry to hear you had this experience with our detergent and our team would like to know more - Please reach out to us at consumer.servi... Read More

Consumer Services December 7, 2022

Smells great

Would Recommend

Wife loves this laundry detergent. Clothes smell great

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Fab

Would Recommend

Great product if you hate the smell of Dreft for washing kids clothes. No dyes and gentle on clothes.

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Free samples &I'm in love smells really good !

Would Recommend

It took a little while but I'm happy I finally got my free samples! I was really excited to try this really positive kind loving brand. I've always seen it at stores an I read about it in the past but never actually bought it but I'm very satisfied with my samples there so cute and I love them I love everything about it from the brand to the movement behind it to the whole reason for it it's great it's positive and with real meaning behind it. I love love there's not any horrible chemicals or ...

January 21, 2022

From seventhgeneration.com

Clean and soft

Would Recommend

Laundry Detergent - Fresh Lavender Scent. First free sample received and tested. I found the lavender fragrance light and the clothes felt soft. The idea of ​​being a plant-based detergent positively surprised me. I would love to test more Seventh Generation products.

January 17, 2022

From seventhgeneration.com