At a Glance
HGTV HOME by Sherwin-Williams All-Purpose Power Interior High hiding Water-based Wall and Ceiling Primer ( 1-quart )
Item #5474394 |
Model #HP5474394-14
Shipping
Sat, Oct 17
20 available
Delivery
5 available
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COMPLETE YOUR PAINTING PROJECT
High-hiding formula hides better vs KILZ 2® All-Purpose Primer (Based on third-party industry standard testing)
Multi-surface application
Blocks common household stains
Provides a mold- and mildew-resistant finish
Pros & DIY-ers prefer HGTV Home® by Sherwin-Williams All-Purpose Power Primer™ over KILZ 2® All-Purpose Primer* (*based on representative blind testing)
Recoat in 1 hour
Hides previous color
Adheres to slick, glossy surfaces
General | |||
|---|---|---|---|
Type | High hiding | Package Quantity | 1 |
Use Location | Interior/Exterior | Unit of Measure Quantity | 31.5 |
Sub-Brand | Primer | Unit of Measure | Fluid ounce(s) |
Application Method | Brush | Base Material | Water-based |
Shake Can Before Use | Yes | Container Type | Can |
Base Color | White | Series Name | All-Purpose Power |
Dimensions | |||
|---|---|---|---|
Maximum Coverage Area (Sq. Feet) | 100 | Container Size | 1-quart |
Features | |||
|---|---|---|---|
Dry to Touch | 30 minutes | Low VOC | Yes |
Mildew Resistant | Yes | Tintable | Yes |
Mold Resistant | Yes | Rust Resistant | No |
Mold Killing | No | Mold Blocking | Yes |
Stain Blocking | Yes | Zero VOC | No |
Odor Blocking | No | Dry Time Indicator | No |
Certifications | |||
|---|---|---|---|
CA Residents: Prop 65 Warning(s) | SCAQMD Compliant | Yes | |
CARB Compliant | Yes | GREENGUARD Gold Certified | Yes |
Warranty | |||
|---|---|---|---|
Warranty | Limited lifetime | ||
Compatibility | |||
|---|---|---|---|
For Use on Brick | Yes | For Use on Walls and Ceilings | Yes |
For Use on Stucco | Yes | For Use on Drywall | Yes |
For Use on Tile | No | For Use on Plaster | Yes |
For Use on Cabinets | No | For Use on Wood | Yes |
For Use on Metal | Yes | For Use on Glass | No |
For Use on Concrete/Masonry | Yes | For Use on Automotive | No |
Miscellaneous | |||
|---|---|---|---|
UNSPSC | 31211500 | ||
Check out the Best Selling Primer on Lowes.com
Ratings may include incentivized customer reviews.
What Customers Are Saying
Customers overwhelmingly praise this primer for its fast drying time, smooth application, and strong coverage. Most highlight its effectiveness in covering dark colors, stains, and existing paint, with many noting one coat suffices while others prefer two for complete opacity. Reviewers consistently describe easy application without streaking or dripping, and appreciate minimal cleanup. Several mention it outperforms similar products when applied properly. A small group reports it feels thin and requires extra coats, or fails to hide stains adequately. Overall, most customers consider it reliable and recommend it for interior projects.
Customer review summary generated by AI, including incentivized reviews.Sherwin Williams you cannot go wrong !
Recently painted exterior of home, paint seemed to go on effortlessly. Covered well and will update review after this winter how it held up.
From All-Purpose Power Interior High hiding Water-based Wall and Ceiling Primer ( 1-gallon ) Verified Purchaser
Does NOT hide on new kiln dried wood.
This is High Hide power primer? Lie! Every feature of the new bare spruce ( knots, grain, & fillers) bled through even AFTER three FULL coats! Less than 100 sq ft / gal coverage. This is a substandard product. Reminds me of a similar experience when I painted my new house exterior with SW Superpaint back in 1990. It's all marketing and they do NOT stand behind their claims. AVOID wasting your money this brand! In contrast, I've NEVER used more than ONE coat of Kilz. Based on thes results, this...
From All-Purpose Power Interior High hiding Water-based Wall and Ceiling Primer ( 1-gallon ) Verified Purchaser
What the heck?!
I used this on freshly plastered, sanded and cleaned walls. The primer has stuck well enough to the plaster but both the paints I painted over it ( primer and paints are both water based - I checked because I was trying make I didn’t miss something dumb ) started peeling off when I removed my painters tape. I also let the primer dry a full day before painting over it. I’ve NEVER had this problem before so bad when I was using K*** primer or even other ones. Super frustrated because I’m going ...
From All-Purpose Power Interior High hiding Water-based Wall and Ceiling Primer ( 1-gallon )
We apologize you had an issue when using our product. If you would like to discuss your review further or have any questions, please contact us direc... Read More

Affordable easy to use primer
[This review was collected as part of a promotion.] Getting a smooth finish on your walls really depends on how well you prepare the surface beforehand. Applying a high-quality base coat makes a world of difference when you are switching colors or dealing with raw materials. It helps the final paint layer stick much better and look way more even. You might be surprised at how much time you save when the topcoat glides on effortlessly without needing extra layers. Taking this small extra step is ...
From HGTVhomebysherwinwilliams.com
Great primer with excellent coverage and adhesion
Great primer with excellent coverage and adhesion. It went on smoothly, covered well, and helped hide the previous color and minor imperfections before painting. It dried evenly and gave the finish coat a nice, consistent surface to bond to. Easy cleanup since it’s water-based, and overall it made the painting job much easier. I’d definitely use it again.
From All-Purpose Power Interior High hiding Water-based Wall and Ceiling Primer ( 1-gallon ) Verified Purchaser
It did not cover like I thought it should
Verified Purchaser
NOT 4 STAINS
Purchased for a job. We spray most jobs. Bad choice for stains. Overpainting paneling, stain blocking is essential and a must . This is terrible at it. Seem to be watered down to much. It’s not “high hiding” anything with a consistency of 2% milk. Bad choices cost $ and this was on of them. 1st pic is the useless Kilz, 2nd pic is this product over that.. Smh purchased 2 days ago.
From All-Purpose Power Interior High hiding Water-based Wall and Ceiling Primer ( 5-gallon )
We apologize you had an issue when using our product. If you would like to discuss your review further or have any questions, please contact us direc... Read More

Depends what you are using it on
I used it to cover small fake pumpkins bought at a thrift store. I then decoupaged them with fabric or paper. I did 2 coats but thought coverage could have been better.
Verified Purchaser
Great adhesive
I bought this psint because it was reasonable priced. I needed to paint my front entrance door and double garage door. I tinted it Navajo red. It covered both with less then half of a gallon.
From All-Purpose Power Interior High hiding Water-based Wall and Ceiling Primer ( 1-gallon ) Verified Purchaser
All-purpose Paint!?
It goes on quickly and dries pretty quickly too. It is not something to use on untreated wood, like a porch. It seemed to seep right into that wood on my porch.
From All-Purpose Power Interior High hiding Water-based Wall and Ceiling Primer ( 1-gallon ) Verified Purchaser
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HGTV HOME by Sherwin-Williams: Featured Videos
COMPARE PRODUCTS
Name | ||||||||
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Ratings | ||||||||
For Use on Walls and Ceilings | ||||||||
Type | High hiding | |||||||
Stain Blocking | ||||||||
High hiding | Multi-purpose | PVA | Multi-purpose | PVA | Bonding | Bonding | Multi-purpose | High hiding |

















































We apologize you were not satisfied with the coverage for your project. The coverage can depend on the color you are using, the color you are paintin... Read More