Turn laundry day up to a perfect 10 with ARM & HAMMER Baking Soda Fresh Liquid Laundry Detergent, Sparkling Fresh Scent! This liquid detergent is packed with 10X more ARM & HAMMER baking soda (vs. the ARM & HAMMER original formula) at a perfectly low price. Made for a powerful clean, this concentrated detergent attacks stains, infuses long-lasting freshness, and whitens and brightens clothing. This laundry detergent works in all washing machine types, including high efficiency (HE) washing machines, and works in cold water. To use this laundry detergent, fill the cap to Bar A for medium loads or use ½ capful for energy-saving cold wash settings (1). Use more for large or heavily soiled loads. For best results, pretreat clothing by applying detergent directly onto spots and tough stains. Rub gently and wait 5-10 minutes before washing as directed. Get the trusted clean you expect from ARM & HAMMER Laundry, #1 liquid laundry detergent brand (2). (1) vs. washing in warm water settings (2) based on total wash load volume sold, L52W ending 1/18/2026, all channels
Powerful liquid detergent: 110 fl oz bottle of ARM & HAMMER Baking Soda Fresh Liquid Laundry Detergent, Sparkling Fresh Scent washes 110 loads per bottle when used as directed
Cleaning Benefits:
Powerful Clean, Brightens, Freshens
and Powers out Odors
A powerful clean: This phosphate-free liquid detergent powers out tough dirt and odors, whitens and brightens clothing, and provides long-lasting freshness
Attacks stains: Concentrated with 2x powerful stain fighters in every load* (*vs leading value detergent) to get out tough dirt and odors
Sparkling Fresh Scent: Features a crisp, fresh fragrance with citrus notes; infuses towels, sheets, team uniforms, and more with long-lasting freshness
