Name: Zinsser Bulls Eye 1-2-3 Interior/Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart )
Brand: Zinsser
SKU: 3610418
Price: 16.98 USD
Availability: InStock
Rating: 4.6 (1300 reviews)

This Item Is Featured In

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Zinsser Bulls Eye 1-2-3 Interior/Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart ) Bundle

Zinsser Perma White Semi-Gloss Interior Paint & Bullseye 1-2-3 Primer 1-Quart Duo

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Zinsser Bulls Eye 1-2-3 Water-Based White Interior/Exterior Primer and Sealer provide excellent adhesion to glossy surfaces, such as tile and enameled trim. Its peel, blister and mildew-resistant water-based formula works in low temperatures, inhibits rust and seals tannin bleed. The primer dries to the touch in 30 minutes, for best results, the primer should be reapplied after 1 hour.

Interior/exterior use on new or previously painted drywall, concrete, wood, masonry, metal and glossy or difficult surfaces
Covers up to 400 sq ft and improves topcoat coverage
Universal primer seals uniformly and will stick without sanding on all surfaces
Features a breathable, water-based formula designed to resist blistering, peeling and mold and mildew growth
Resists high PH surfaces up to 12.5
Permanently blocks and seals common stains, graffiti and tannin bleed, rust inhibitive - great for new metal
Dries to the touch in 30 minutes
Fast drying, ultra-low odor water based primer and sealer is perfect for everyday use and can be applied under or over any topcoat

General
Series Name	Bulls Eye 1-2-3	Unit of Measure Quantity	1
Type	Multi-purpose	Unit of Measure	Quart(s)
Base Material	Water-based	Application Method	Brush
Package Quantity	1	Shake Can Before Use	Yes
Use Location	Interior/Exterior

Dimensions
Container Size	1-quart	Maximum Coverage Area (Sq. Feet)	400

Features
Dry Time Indicator	No	Odor Blocking	No
Dry to Touch	30 minutes	Rust Resistant	Yes
Low VOC	No	Stain Blocking	Yes
Mildew Resistant	Yes	Tintable	Yes
Mold Killing	No	Zero VOC	No
Mold Resistant	Yes

Certifications
CA Residents: Prop 65 Warning(s)	Prop 65 WARNING(S) -	GREENGUARD Gold Certified	No
CARB Compliant	No	SCAQMD Compliant	No

Warranty
Warranty	None

Compatibility
For Use on Metal	Yes	For Use on Brick	Yes
For Use on Wood	Yes	For Use on Stucco	Yes
For Use on Drywall	Yes	For Use on Cabinets	Yes
For Use on Glass	No	For Use on Plaster	Yes
For Use on Walls and Ceilings	Yes	For Use on Tile	Yes
For Use on Concrete/Masonry	Yes

Miscellaneous
UNSPSC	31211500

Check out the Best Selling Primer on Lowes.com

Review

4.6 out of 5

1300 Reviews

90% Recommend this product

Ratings may include incentivized customer reviews.

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+ 45

What Customers Are Saying

Customers overwhelmingly praise this primer for exceptional coverage and stain-blocking ability, with most noting one coat effectively hides previous colors and seals raw wood. The smooth consistency applies easily, dries quickly, and requires only water cleanup. Many highlight strong adhesion to challenging surfaces like glossy paint, plaster, and drywall without sanding. Users consistently report professional results on cabinets, floors, and ceilings. A small number report insufficient coverage on new drywall or severe stains requiring multiple coats. Overall, reviewers strongly recommend it as a reliable, versatile primer.

Customer review summary generated by AI, including incentivized reviews.

1300 Customer Reviews

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Good primer

I have brought this primer in the past. Worked well, easy to apply. Would buy again.

BrettJuly 9, 2026
From Bulls Eye 1-2-3 Interior_SLASH_Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-gallon ) Verified Purchaser

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Great pattern

Very happy for complete coverage

LyndaJuly 7, 2026
From Bulls Eye 1-2-3 Interior_SLASH_Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-gallon ) Verified Purchaser

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Good product.

Bkj45July 5, 2026
From Bulls Eye 1-2-3 Interior_SLASH_Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-gallon ) Verified Purchaser

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Zinsser Bulls Eye 1-2-3 Interior/Exterior Multi-purpose Water-based Wall and Ceiling Primer ( 1-quart )

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