Welcome to Lowe's
Find a Store

Prices, promotions, styles, and availability may vary. Our local stores do not honor online pricing. Prices and availability of products and services are subject to change without notice. Errors will be corrected where discovered, and Lowe's reserves the right to revoke any stated offer and to correct any errors, inaccuracies or omissions including after an order has been submitted.


Brought to you by Lowe's Creative Ideas

Rudbeckia, sometimes called black-eyed Susan, is a colorful, vibrant, long-blooming perennial with the tenacity to overcome difficult conditions.

collage of rudbeckia blooms

Rudbeckia is full of color for a long period of time. Keep it deadheaded, and plants can bloom for months. That, coupled with its height and easy disposition, practically guarantees its popularity. Rudbeckia fulgida is a no-fail perennial performer with several popular varieties, including ‘Goldsturm’. It is hardy from Zones 4–9. Rudbeckia hirta, also called gloriosa daisy, has attractive reddish brown color on its petals. It is hardy from Zones 3–7, but individual plants are short-lived. Fortunately, they readily self-seed replacements if there is any bare ground to be had.

Good companions include: purple coneflower (Echinacea purpurea), salvia, upright sedum, helenium, coreopsis, heliopsis, Joe-Pye weed (Eupatorium spp.), Russian sage (Perovskia atriplicifolia).

rudbeckia vignette

Plant Type: Perennial

Zones: 4–9

Height: 12–36 in

Width: 12–18 in

Light Exposure: Full Sun, Partial Sun

Bloom Color: Golden Yellow with Brown Centers

Bloom Time: Mid Summer, Late Summer, Early Fall

Foilage Color: Green

Special Features: Attracts Birds, Attracts Butterflies, Deer Resistant, Drought Tolerant, Low Maintenance, Pest Tolerant, Winter Interest

Uses: Groundcover, Slope/Erosion, Under Tree

Growing Rudbeckia

Rudbeckia is a tough prairie plant that succeeds without a lot of help. It can take inferior soils—including heavy clay—and deals well with drought, but it does require good drainage. Rudbeckia prefers full sun, but continues to flower in part sun. Powdery mildew sometimes affects foliage late in the season in humid weather. At that point, it’s easiest to simply cut the plants down to the ground and dispose of the debris.

Xeriscape Garden Plan

Looking for beauty without the hassle of constant watering? Try this easygoing plan on for size.

Learn More

Sizzling Summer Garden

Create an arresting display with many vibrant colors by following this plan for a flower bed.

Learn More

Garden Plan to Attract Birds and Butterflies

Enjoy a beautiful garden bed full of color and texture. As a bonus, you'll attract birds and butterflies, too.

Learn More

A Drought-tolerant Garden Bed

Don’t be tied to the garden hose. This beautiful drought-tolerant garden bed requires a minimum of maintenance.

Learn More