Lowe's has teamed with The Nature Conservancy since 2005 to protect the forests of North America, from the Darkwoods of British Columbia to the Cumberlands in Tennessee. We expanded that work in early 2011 through partnerships with American Forests and the National Park Foundation during our first online community giving campaign.
Lowe's Charitable and Educational Foundation kicked off the New Year by donating a total of $1 million to four charities that align with our sustainability focus areas. Along with American Forests and the National Park Foundation, Keep America Beautiful and Water.org each received a $100,000 grant from Lowe's Foundation for participating in the campaign. The remaining $600,000 was distributed based on the percentage of consumer votes each charity received online.
- The National Park Foundation, the official charity of America's national parks, received a grant of $364,900 after collecting 44.15% of the consumer vote. The National Park Foundation is using its grant to fund America's Best Idea Grants, a program inspired by Ken Burns' film, "The National Parks: America's Best Idea." The funding also supports Electronic Field Trips, which allow millions of schoolchildren to experience America's national parks as virtual classrooms, learning vital topics from climate change to geology, through an interactive online and broadcast experience.
- Keep America Beautiful received a $324,280 grant for getting 37.38% of the vote. Keep America Beautiful is using the grant to help host the Great American Cleanup. The event is the nation's largest organized cleanup, beautification and community improvement program. It promotes cleanup and recycling efforts in more than 33,000 communities from March through May.
- Water.org received a $158,920 grant, having won 9.82% of the vote. Funds awarded from Lowe's Charitable and Educational Foundation support Water.org's long-term development efforts in Haiti to increase access to sustainable, safe water and sanitation services. Water.org has committed to reaching 50,000 Haitians with clean water and sanitation by 2012.
- American Forests received a $151,900 grant after collecting 8.65% of the vote. American Forests plans to use the funds to help reach its 2011 goal of planting more than 5 million trees in dozens of restoration projects across the United States. It also will launch a public education initiative that will teach diverse communities about the environmental and societal benefits of forests and trees. The trees American Forests plants, with Lowe's support, will help restore critical habitat for wildlife, prevent erosion, stabilize watersheds and filter pollutants from the atmosphere.