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Don't Worry. It's SmartStrand

SmartStrand with DuPont Sorona's built-in stain and soil protection will never walk off, wash off or wear off. You also get the peace of mind that comes with our leading lifetime warranty.

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Explore SmartStrand Carpets

SmartStrand Is Ecofriendly Carpet The Incredible Softness of SmartStrand Carpet The Durability of SmartStrand Carpet SmartStrand Carpet Lifetime Stain Protection Don't worry, It's SmartStrand.

Don't Worry. It's SmartStrand.

SmartStrand with DuPont Sorona was designed with all of the oops moments of life in mind. It performs with time-tested durability, extraordinary softness and easy care while minimizing the carbon footprint. This soft, naturally stain-resistant carpet is perfect for families with kids and pets.

  • Rated #1 for customer satisfaction
  • 100% SmartStrand with DuPont Sorona, the leading technology in fiber innovation
  • Warranties:
    • Lifetime stain and soil warranty
    • Lifetime pet urine warranty (household cat and dog)
    • Lifetime anti-static warranty
    • 25-year abrasive-wear warranty
    • 25-year fade warranty
    • 25-year texture-retention warranty
    • 25-year manufacturing-defect warranty
    • No-questions-asked consumer assurance guarantee
  • All warranties are nonprorated and transferable
  • SmartCushion Warranty Enhancement:
    • 5+ years of abrasive-wear warranty, including stairs
  • Made in the United States

Lifetime Stain Protection

  • Protection is built into the fiber, not topically applied after production
  • Stain protection will never wash off or wear off
  • Most stains remove easily with water and a mild detergent for unnoticed, set-in stains
  • No topical chemical treatments
  • SmartStrand can withstand even the toughest household stains, including:
    • Pet urine
    • Red wine
    • Mustard
    • Cherry Kool-Aid®
    • Bleach

Incredible Softness

  • SmartStrand Sorona is so soft you can sink your feet or hands into it
  • Thousands of customers praise its stylish look and soft feel, while appreciating its environmental friendliness
  • No chemicals means there are no stiff strands or harsh-feeling fibers
  • SmartStrand with DuPont Sorona offers the ultimate in luxury and comfort

Exceptional Durability

SmartStrand has performance that lasts.

  • SmartStrand is tough, resilient and able to withstand the rigors of household action
  • Engineered for enhanced crush resistance
  • The molecular structure acts like a spring for better resiliency

Better for the Environment

Smarter resources. Smarter processes. Smarter carpet. That's SmartStrand with DuPont Sorona.

  • SmartStrand carpet is made of 37% renewably sourced materials
  • The production of the DuPont Sorona polymer requires 30% less energy than an equal amount of nylon
  • Greenhouse gas emissions from the production of Sorona® are 63% lower than nylon manufacturing
  • This reduction results in approximately 1 gallon of gasoline saved per every 7 square yards of carpet
  • Consumers will never need to retreat the carpet with stain protectors after steam cleaning
  • Tough stains are easily removed with just warm water and a mild detergent

Product Categories

Classic Texture SmartStrand Carpet

Texture

Classic-cut pile surface

Multicolored SmartStrand Carpet

Multi

Flecked, multicolored surface

Frieze SmartStrand Carpet

Frieze

Relaxed and tightly twisted surface

Patterned SmartStrand Carpet

Fashion Forward

Stylish, patterned surface

From Field to Floor

Corn Growing

1. Grow

Corn is planted and grown in fields across the United States.

Corn Harvested for Carpet

2. Harvest

Fully matured corn is harvested and sent to Loudon, Tennessee.

SmartStrand Carpet Process

3. Process

The sugar from the corn is processed and the end product is a key ingredient in DuPont Sorona renewably sourced polymer.

SmartStrand Carpet with DuPont Sorona

4. Product

DuPont Sorona is spun into SmartStrand fiber by Mohawk and then tufted into carpet.