When a disaster happens, Lowe's stores and employees mobilize quickly to meet the needs of the community and the American Red Cross. Sometimes that means setting up the official customer donation program at Lowe's stores to support the American Red Cross Disaster Relief Fund or establishing store credits to help Red Cross chapters secure items needed to respond after disasters. Other times, area Red Cross shelters are in need of volunteer assistance or in-kind product donations. Through our longstanding partnership with the Red Cross, we've helped provide shelter, food, emotional support and other relief to thousands of people.
Lowe's also extends assistance through our Racing for Relief program that builds awareness and financial support. As part of Racing for Relief, Team Lowe's Racing rallies the support of race fans after major disasters by displaying the Red Cross logo on the No. 48 car of five-time NASCAR champion Jimmie Johnson. Since introducing the program in 2000, Lowe's Racing for Relief has generated more than $340,000.